{"id":1752318,"date":"2026-05-26T12:27:56","date_gmt":"2026-05-26T10:27:56","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-ropa-rentable\/"},"modified":"2026-05-26T12:28:00","modified_gmt":"2026-05-26T10:28:00","slug":"como-abrir-una-tienda-de-ropa-rentable-en-espana-en-currentyear-guia-completa","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-ropa-rentable\/","title":{"rendered":"C\u00f3mo abrir una tienda de ropa rentable en Espa\u00f1a en 2026: gu\u00eda completa\u00a0"},"content":{"rendered":"\n<p><strong>Abrir una tienda de ropa sigue siendo una de las opciones m\u00e1s habituales dentro del comercio minorista, pero el sector ha cambiado profundamente en los \u00faltimos a\u00f1os. En 2026, el negocio de la moda ya no depende \u00fanicamente de encontrar un buen local o seleccionar prendas atractivas. Tambi\u00e9n exige entender al cliente, diferenciarse y reforzar la visibilidad de marca.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6ff1dc2c8e67ccddf38a30a7419fe2eb\">Por qu\u00e9 una tienda de moda es una oportunidad de negocio en 2026\u00a0<\/h2>\n\n\n\n<p>El <strong>sector de la moda<\/strong> es uno de los m\u00e1s activos dentro del <em>retail <\/em>en Espa\u00f1a, aunque con una l\u00f3gica muy distinta a la de hace una d\u00e9cada. Para <strong>Ignacio S\u00e1nchez Guti\u00e9rrez, Sales Commercial Executive de Incubeta Spain<\/strong> (agencia de marketing digital global que trabaja con grandes marcas del sector), la oportunidad actual ya no est\u00e1 simplemente en &#8220;vender ropa&#8221;, sino en redise\u00f1ar la experiencia del consumidor a trav\u00e9s de una <strong>integraci\u00f3n real entre tienda f\u00edsica y entorno digital<\/strong>.\u00a0<\/p>\n\n\n\n<p>En su experiencia, las <strong>marcas que mejor funcionan<\/strong> son aquellas capaces de entender el comportamiento del cliente y conectar con \u00e9l de forma personalizada. Esto no implica abandonar el comercio f\u00edsico, sino potenciarlo gracias al &#8220;apoyo del <strong>marketing digital<\/strong> y la activaci\u00f3n inteligente de datos&#8221;.\u00a0<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 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32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Razones para abrir una tienda de moda en 2026<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li>La moda es un sector con demanda constante durante todo el a\u00f1o. <\/li>\n\n\n\n<li>Permite combinar tienda f\u00edsica, <em>ecommerce<\/em> y redes sociales para aumentar ventas. <\/li>\n\n\n\n<li>Existen m\u00faltiples nichos rentables: moda urbana, sostenible, infantil, deportiva o <em>premium<\/em>. <\/li>\n\n\n\n<li>La rotaci\u00f3n frecuente de colecciones impulsa compras recurrentes. <\/li>\n\n\n\n<li>El turismo y las zonas comerciales generan tr\u00e1fico continuo de clientes en Espa\u00f1a. <\/li>\n\n\n\n<li>Las redes sociales facilitan promocionar productos con baja inversi\u00f3n inicial.<\/li>\n\n\n\n<li>La venta de complementos y accesorios ayuda a aumentar el ticket medio. <\/li>\n\n\n\n<li>Es un sector flexible que puede adaptarse a distintos presupuestos y tama\u00f1os de negocio.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<p>Adem\u00e1s, el consumidor actual valora cada vez m\u00e1s la <strong>identidad de marca<\/strong> y la <strong>experiencia de compra<\/strong>, lo que abre oportunidades para tiendas especializadas y conceptos m\u00e1s nicho.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-eeb0ef9a18e7f4b55d7ddac3c0a19603\">C\u00f3mo montar una tienda de ropa en 2026 paso a paso<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. An\u00e1lisis del mercado\u00a0<\/h3>\n\n\n\n<p>Es fundamental definir el p\u00fablico objetivo y estudiar el entorno competitivo. Ya no basta con detectar una calle concurrida o un barrio comercial. Ahora, es necesario <strong>entender qu\u00e9 busca el cliente<\/strong> y c\u00f3mo consume.<\/p>\n\n\n\n<p>S\u00e1nchez explica que el an\u00e1lisis pasa por <strong>observar tendencias, b\u00fasquedas y comportamientos de compra<\/strong> para construir una propuesta m\u00e1s ajustada al consumidor real. Esto resulta especialmente importante en un sector tan condicionado por la estacionalidad y por los cambios r\u00e1pidos de tendencia.\u00a0<\/p>\n\n\n\n<p>Adem\u00e1s del an\u00e1lisis digital, sigue siendo clave <strong>estudiar elementos cl\u00e1sicos del <em>retail<\/em><\/strong>: ticket medio de la zona, competencia cercana, tipo de cliente o capacidad adquisitiva del entorno.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Elecci\u00f3n de la ubicaci\u00f3n y del local\u00a0<\/h3>\n\n\n\n<p>La ubicaci\u00f3n contin\u00faa siendo uno de los factores m\u00e1s importantes para la rentabilidad, aunque su impacto puede variar seg\u00fan el tipo de negocio y el nivel de fidelizaci\u00f3n de la marca.\u00a0<\/p>\n\n\n\n<p>Desde la <strong>tienda de moda masculina Hussars<\/strong> explican que notaron un incremento importante de clientes simplemente por trasladarse a unas calles paralelas dentro del mismo barrio. Aunque segu\u00edan en la misma barriada, el nuevo entorno ten\u00eda m\u00e1s bares, restauraci\u00f3n y movimiento peatonal que la ubicaci\u00f3n anterior, donde predominaban colegios y centros de est\u00e9tica.\u00a0<\/p>\n\n\n\n<p>Sin embargo, no todos los modelos dependen igual del tr\u00e1fico espont\u00e1neo. Desde <strong>PEPO Ropa Infantil<\/strong> se\u00f1alan que la ubicaci\u00f3n tiene menos impacto en su caso porque cuentan con una clientela recurrente consolidada tras a\u00f1os de trayectoria en la zona.\u00a0<\/p>\n\n\n\n<p>A esto se suma un elemento que S\u00e1nchez considera cada vez m\u00e1s importante: la <strong>conexi\u00f3n entre ubicaci\u00f3n f\u00edsica y visibilidad digital<\/strong>. El posicionamiento local en Google o las campa\u00f1as dirigidas geogr\u00e1ficamente pueden ayudar a aumentar el tr\u00e1fico hacia la tienda f\u00edsica.\u00a0<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 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lf-transform-none\">Abrir una tienda de ropa online<\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">El <em>e-commerce <\/em>se ha convertido en una v\u00eda de entrada habitual para nuevos negocios de moda, tanto como proyecto independiente como complemento de una tienda f\u00edsica (que en modelos h\u00edbridos funciona como escaparate, punto de recogida o espacio de experiencia de marca).\u00a0En este caso, la ubicaci\u00f3n ya no depende de una calle concreta, sino de la infraestructura tecnol\u00f3gica, la log\u00edstica y la capacidad de visibilidad digital de la marca. Una buena base online permite escalar m\u00e1s f\u00e1cilmente y ampliar mercado sin necesidad de abrir nuevos puntos f\u00edsicos.<\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Requisitos legales, licencias y permisos\u00a0<\/h3>\n\n\n\n<p><strong>Ana \u00dabeda, socia del departamento mercantil del despacho de abogados\u00a0Andersen<\/strong>, insiste en la importancia de contar con asesoramiento especializado y explica que el primer paso consiste en decidir si la actividad se desarrollar\u00e1 como <strong>aut\u00f3nomo o mediante una sociedad mercantil<\/strong>. A partir de ah\u00ed, ser\u00e1 necesario tramitar la correspondiente <strong>licencia de actividad<\/strong> y cumplir la normativa relacionada con comercio minorista y venta al consumidor. <\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 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32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Normas destacadas que hay que cumplir para abrir una tienda de ropa<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li>Licencia de apertura y actividad del local.<\/li>\n\n\n\n<li>Normativa sobre precios, rebajas y descuentos.\u00a0<\/li>\n\n\n\n<li>Etiquetado y composici\u00f3n de las prendas.\u00a0<\/li>\n\n\n\n<li>Protecci\u00f3n de consumidores.\u00a0<\/li>\n\n\n\n<li>Protecci\u00f3n de datos y pol\u00edtica de privacidad en caso de <em>e-commerce<\/em>.<\/li>\n\n\n\n<li>Prevenci\u00f3n de riesgos laborales.\u00a0<\/li>\n\n\n\n<li>Condiciones generales de contrataci\u00f3n.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">4. Elecci\u00f3n de proveedores\u00a0<\/h3>\n\n\n\n<p>Esta es una de las decisiones m\u00e1s importantes del negocio, pues afecta directamente al margen, la rotaci\u00f3n de producto y la identidad de la tienda.\u00a0Algunos comercios trabajan con fabricantes nacionales o europeos para diferenciarse mediante calidad y dise\u00f1o, mientras que otros priorizan volumen y rotaci\u00f3n r\u00e1pida. <\/p>\n\n\n\n<p>Lo fundamental es <strong>negociar plazos, condiciones de reposici\u00f3n y control de stock<\/strong> para evitar exceso de producto acumulado.\u00a0Es habitual combinar distintos proveedores para adaptarse mejor a las tendencias y reducir la dependencia.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Contrataci\u00f3n de personal y organizaci\u00f3n del equipo\u00a0<\/h3>\n\n\n\n<p>La <strong>atenci\u00f3n al cliente<\/strong> sigue siendo un elemento diferencial en el comercio de moda f\u00edsico, especialmente en segmentos especializados o <em>premium<\/em>. El equipo debe transmitir la identidad de marca y conocer bien el producto, pues la fidelizaci\u00f3n depende precisamente de esa relaci\u00f3n con el cliente.<\/p>\n\n\n\n<p>La organizaci\u00f3n tambi\u00e9n debe adaptarse a la estacionalidad del sector, reforzando plantilla en campa\u00f1as concretas como rebajas o Navidad.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Estrategia de marketing y lanzamiento del negocio\u00a0<\/h3>\n\n\n\n<p>El lanzamiento de una tienda de moda requiere combinar medios, creatividad y herramientas digitales, seg\u00fan S\u00e1nchez. El experto destaca la importancia de trabajar contenido adaptado al p\u00fablico objetivo y reforzar la marca a trav\u00e9s de<strong> redes sociales, campa\u00f1as geolocalizadas y colaboraciones<\/strong> con creadores de contenido. Sin embargo, insiste en que el objetivo no debe ser \u00fanicamente generar alcance, sino atraer clientes con intenci\u00f3n real de compra.\u00a0<\/p>\n\n\n\n<p>En paralelo, muchas tiendas siguen utilizando herramientas cl\u00e1sicas del <em>retail <\/em>f\u00edsico, como escaparates, eventos o colaboraciones locales.\u00a0<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 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20.2V22.2C31.5024 22.2 31.7444 22.3647 31.8603 22.5231C31.973 22.6772 32.0483 22.9354 31.917 23.3064L33.8025 23.9735ZM31.0798 20.2H27.3398V22.2H31.0798V20.2ZM27.3398 20.2C27.3373 20.2 27.3416 20.1997 27.3504 20.2035C27.359 20.2074 27.3692 20.2142 27.3782 20.2243C27.3876 20.235 27.3914 20.2444 27.3923 20.2472C27.3932 20.2503 27.3881 20.2367 27.3925 20.2005L25.407 19.9598C25.2548 21.2156 26.1799 22.2 27.3398 22.2V20.2ZM27.3882 20.2317L27.8482 17.2317L25.8713 16.9286L25.4113 19.9286L27.3882 20.2317ZM27.8375 17.2897C28.1304 15.9229 27.2511 14.5031 25.956 14.0714L25.3235 15.9688C25.7084 16.0971 25.949 16.5575 25.8819 16.8706L27.8375 17.2897ZM25.9937 14.0848C25.3555 13.8433 24.6881 13.9027 24.1473 14.0902C23.612 14.2757 23.0868 14.6256 22.7523 15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-abrir-una-tienda-de-ropa-infantil\/\">\u00bfC\u00f3mo abrir una tienda de ropa infantil en 2026?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/donde-comprar-ropa-montar-tienda-proveedores\/\">D\u00f3nde comprar ropa para montar una tienda: top proveedores 2026<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-fae9193150309092ab10c98e27fd2996\">\u00bfSe puede abrir una franquicia de tiendas de moda?\u00a0<\/h2>\n\n\n\n<p>S\u00ed. El sistema de franquicia sigue siendo uno de los formatos m\u00e1s utilizados dentro del sector textil en Espa\u00f1a, ya que permite operar bajo una marca ya consolidada y acceder a un modelo de negocio previamente desarrollado a cambio de una inversi\u00f3n inicial y posibles <em>royalties.&nbsp;<\/em><\/p>\n\n\n\n<p>No obstante, el \u00e9xito en moda no depende \u00fanicamente de contar con una marca conocida, sino de <strong>ofrecer una experiencia de compra coherente<\/strong> y una estructura capaz de adaptarse constantemente a las exigencias del consumidor.\u00a0<\/p>\n\n\n\n<p>En Espa\u00f1a existen diferentes <strong><a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/tiendas-de-moda-y-ropa\/\">franquicia de tiendas de ropa<\/a><\/strong> activa, con modelos y niveles de inversi\u00f3n muy distintos:\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Mango\u00a0<\/h3>\n\n\n\n<p>Es una de las marcas espa\u00f1olas de moda con mayor reconocimiento internacional. Parte de su expansi\u00f3n se ha desarrollado mediante franquicias y socios locales. El modelo de las <a href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/mango\/\">franquicias Mango<\/a> exige normalmente locales amplios y zonas comerciales consolidadas, por lo que suele asociarse a inversiones elevadas.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Blackpier<\/h3>\n\n\n\n<p>Blackpier es una franquicia espa\u00f1ola especializada en trajes a medida y moda masculina personalizada que combina atenci\u00f3n cercana y experiencia <em>premium<\/em> en tienda. Fundada en 2012, la marca cuenta con 6 establecimientos y apuesta por un modelo de sastrer\u00eda accesible centrado en el asesoramiento individualizado y el cuidado del detalle. <\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a15c9809c2fb\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/blackpier04-360x240.jpg\" class=\"lf-gut-franchise-image\" alt=\"BLACKPIER\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/logo-blackpierr-oscar-gonzalez-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">BLACKPIER<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Blackpier, Trajes a medida y personalizados.<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Tiendas especializadas                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>6 locales                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: 18.000&nbsp;\u20ac                                        <\/li>\n                                                                                    <li data-field=\"reviews\">\n                                                <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M15.4533 11.5364H15.4618M11.6237 11.5364H11.6323M7.79424 11.5364H7.80284M8.27807 19.5032H7.7995C3.97093 19.5032 2.05664 18.5073 2.05664 13.5281V8.5489C2.05664 4.56554 3.97093 2.57385 7.7995 2.57385H15.4566C19.2852 2.57385 21.1995 4.56554 21.1995 8.5489V13.5281C21.1995 17.5115 19.2852 19.5032 15.4566 19.5032H14.9781C14.6814 19.5032 14.3942 19.6525 14.2124 19.9015L12.7766 21.8932C12.1449 22.7695 11.1112 22.7695 10.4795 21.8932L9.04378 19.9015C8.89064 19.6824 8.5365 19.5032 8.27807 19.5032Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>3 opiniones                                            <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/blackpier\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1752318\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Devred 1902<\/h3>\n\n\n\n<p>DEVRED 1902 es una firma especializada en <em>pr\u00eat-\u00e0-porter<\/em> masculino que combina modernidad y moda accesible para hombres urbanos. Fundada en 1902 en Amiens (Francia) por Henri Devred, la marca cuenta con m\u00e1s de 120 a\u00f1os de trayectoria y una red de 324 establecimientos. <\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a15c9809c5ea\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/02\/image001-360x177.png\" class=\"lf-gut-franchise-image\" alt=\"DEVRED 1902\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/02\/devred-1902-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">DEVRED 1902<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Listo para usar para hombres urbanos y activos.<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Tiendas especializadas                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>324 Locales                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: 50.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/devred1902\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1752318\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-b74e374274a3ffcc1f54431cad615f87\">\u00bfCu\u00e1nto cuesta montar una tienda de ropa en 2026?\u00a0<\/h2>\n\n\n\n<p>La inversi\u00f3n necesaria puede variar enormemente seg\u00fan el tama\u00f1o del local, la ubicaci\u00f3n o el posicionamiento de la marca. En una tienda f\u00edsica, gran parte del presupuesto suele concentrarse en reforma del local, mobiliario y stock inicial. A esto se suman alquiler, <em>software<\/em> de gesti\u00f3n y primeras acciones de marketing.\u00a0<\/p>\n\n\n\n<p>La <strong>planificaci\u00f3n financiera<\/strong> es especialmente importante en moda porque el negocio depende mucho de la rotaci\u00f3n y de la capacidad de ajustar el inventario.\u00a0<\/p>\n\n\n\n<p>A partir de la estimaci\u00f3n basada en conocimiento sectorial, la estructura habitual se distribuye de la siguiente forma:&nbsp;<\/p>\n\n\n\n<table id=\"tablepress-466\" class=\"tablepress tablepress-id-466\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>Categor\u00eda de coste<\/strong><\/th><th class=\"column-2\"><strong>Descripci\u00f3n<\/strong><\/th><th class=\"column-3\"><strong>Coste aproximado <br \/>\nseg\u00fan datos sectoriales<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Adecuaci\u00f3n del local<\/td><td class=\"column-2\">Reforma, iluminaci\u00f3n y mobiliario<\/td><td class=\"column-3\">15.000-60.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Stock inicial<\/td><td class=\"column-2\">Primeras colecciones y producto<\/td><td class=\"column-3\">10.000-50.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Licencias y asesor\u00eda<\/td><td class=\"column-2\">Tr\u00e1mites legales y <br \/>\nconstituci\u00f3n<\/td><td class=\"column-3\">2.000-6.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Marketing y lanzamiento<\/td><td class=\"column-2\">Publicidad inicial y redes sociales<\/td><td class=\"column-3\">3.000-15.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Fondo de maniobra<\/td><td class=\"column-2\">Costes operativos iniciales<\/td><td class=\"column-3\">5.000-20.000 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-466 from cache -->\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-fa4a6f2e52212e037d9fa6a6ac70773d\">\u00bfEs rentable abrir un negocio de moda en 2026?<\/h2>\n\n\n\n<p>En moda, la rentabilidad depende en gran parte de vender el producto en el momento adecuado. Una mala planificaci\u00f3n puede obligar a aplicar descuentos agresivos que reducen el <strong>margen comercial<\/strong>. Es importante analizar qu\u00e9 categor\u00edas funcionan mejor, cu\u00e1les generan recurrencia y qu\u00e9 tipo de cliente aporta mayor valor al negocio.\u00a0<\/p>\n\n\n\n<p>La rentabilidad depende menos del volumen de producto y m\u00e1s de la <strong>capacidad de construir una marca reconocible y gestionar correctamente el negocio<\/strong>, lo que consiste en vender bien el producto, controlar el stock y conseguir que el cliente vuelva.\u00a0<\/p>\n\n\n\n<p>Las tiendas que mejor funcionan suelen ser aquellas capaces de combinar una propuesta clara de producto con experiencia de compra, fidelizaci\u00f3n y visibilidad.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, el <strong>equilibrio entre tienda f\u00edsica y presencia digital<\/strong> se ha convertido en un factor cada vez m\u00e1s importante, lo que hace que incluso peque\u00f1os comercios puedan ampliar alcance y atraer clientes mediante redes sociales, posicionamiento local o venta online complementaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abrir una tienda de ropa sigue siendo una de las opciones m\u00e1s habituales dentro del comercio minorista, pero el sector ha cambiado profundamente en los \u00faltimos a\u00f1os. En , el negocio de la moda ya no depende \u00fanicamente de encontrar un buen local o seleccionar prendas atractivas. Tambi\u00e9n exige entender al cliente, diferenciarse y reforzar [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":1752507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"C\u00f3mo abrir una tienda de ropa rentable en Espa\u00f1a en %%currentyear%%","_seopress_titles_desc":"Te contamos cu\u00e1nto cuesta montar una tienda de moda. \u00bfEs rentable? Tendencias, panorama general de sector. Oportunidades de negocio. Consejos de expertos.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1449008,1427159,1635508,451134,1612168,1498113","_relevanssi_noindex_reason":"","footnotes":""},"categories":[879,893,1857,1858],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1752318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lanzarse","8":"category-sectores","9":"category-emprender","10":"category-redes-de-franquicias","11":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1752318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/610"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1752318"}],"version-history":[{"count":4,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1752318\/revisions"}],"predecessor-version":[{"id":1752506,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1752318\/revisions\/1752506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1752507"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1752318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1752318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1752318"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1752318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}