{"id":1651243,"date":"2026-04-29T09:43:35","date_gmt":"2026-04-29T07:43:35","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-calcetines-lenceria-ropa-interior\/"},"modified":"2026-04-29T09:43:39","modified_gmt":"2026-04-29T07:43:39","slug":"como-abrir-una-tienda-de-calcetines-lenceria-o-ropa-interior-en-currentyear-guia-completa","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-calcetines-lenceria-ropa-interior\/","title":{"rendered":"C\u00f3mo abrir una tienda de calcetines, lencer\u00eda o ropa interior en 2026: gu\u00eda completa"},"content":{"rendered":"\n<p><strong>Abrir una tienda de ropa interior sigue siendo una opci\u00f3n viable dentro del <em>retail<\/em>, pero exige una planificaci\u00f3n mucho m\u00e1s estrat\u00e9gica que hace unos a\u00f1os. Aunque se trata de un producto b\u00e1sico y, por tanto, con demanda constante, el sector est\u00e1 marcado por la competencia de grandes cadenas, el crecimiento del <em>ecommerce<\/em> y un consumidor cada vez m\u00e1s exigente.<\/strong><\/p>\n\n\n\n<p><strong>Aun as\u00ed, el segmento mantiene estabilidad. La ropa interior es un producto de reposici\u00f3n frecuente, con un ciclo de compra relativamente corto. Adem\u00e1s, el mercado de <em>underwear<\/em> contin\u00faa creciendo de forma moderada, impulsado por tendencias como la comodidad, la sostenibilidad y la personalizaci\u00f3n.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-833affb12f5c426b40b2c39e6e289639\">Tipos de tiendas de ropa interior que se pueden montar&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tiendas de lencer\u00eda femenina<\/strong>: es el formato m\u00e1s extendido. Incluye todo tipo de ropa interior femenina. A pesar de la competencia, sigue siendo un segmento con recorrido si se apuesta por el asesoramiento y la especializaci\u00f3n, algo que desde el comercio tradicional se considera diferencial.<\/li>\n\n\n\n<li><strong>Tiendas de ropa interior masculina<\/strong>: este segmento ha evolucionado en los \u00faltimos a\u00f1os, incorporando dise\u00f1o, comodidad y tejidos t\u00e9cnicos. Es una opci\u00f3n interesante para dirigirse a un p\u00fablico menos saturado.<\/li>\n\n\n\n<li><strong>Tiendas de ropa interior unisex<\/strong>: se centran en la funcionalidad, la comodidad y, en muchos casos, en valores como la sostenibilidad o la inclusividad, conectando especialmente con consumidores j\u00f3venes.<\/li>\n\n\n\n<li><strong>Tiendas de lencer\u00eda de lujo<\/strong>: apuestan por marcas <em>premium<\/em> y materiales de alta calidad. Requieren una inversi\u00f3n m\u00e1s elevada, pero permiten trabajar con un posicionamiento exclusivo.<\/li>\n\n\n\n<li><strong>Tiendas de lencer\u00eda er\u00f3tica<\/strong>: un nicho espec\u00edfico que combina moda \u00edntima con bienestar sexual. Aqu\u00ed resulta&nbsp; importante cuidar el enfoque comercial y la imagen de marca.<\/li>\n\n\n\n<li><strong>Tiendas online de ropa interior<\/strong>: el <em>ecommerce<\/em> permite ampliar el alcance y reducir ciertos costes, aunque en este sector presenta retos como la necesidad de probar las prendas o gestionar devoluciones.<\/li>\n\n\n\n<li><strong>Tiendas de ropa interior deportiva<\/strong>: impulsadas por el auge del deporte en los \u00faltimos a\u00f1os, se centran en prendas t\u00e9cnicas como sujetadores deportivos o ropa t\u00e9rmica.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-31b4c0d16708472bcb9c1c070d21b743\">\u00bfPor qu\u00e9 abrir un negocio de calcetines?<\/h2>\n\n\n\n<p>Los calcetines representan una oportunidad interesante dentro de este sector. Son un <strong>producto universal, de alta rotaci\u00f3n y bajo riesgo<\/strong> en comparaci\u00f3n con otras categor\u00edas.<\/p>\n\n\n\n<p>Adem\u00e1s, permiten una gran diferenciaci\u00f3n, incluyendo desde dise\u00f1os creativos hasta calcetines t\u00e9cnicos o sostenibles. En los \u00faltimos a\u00f1os han pasado de ser un b\u00e1sico invisible a un <strong>elemento de estilo<\/strong>, lo que abre nuevas posibilidades de marca.<\/p>\n\n\n\n<p>As\u00ed, en grandes ciudades como <strong>Madrid, Barcelona, Vigo o Sevilla<\/strong> han surgido negocios que se centran en la venta de calcetines divertidos, curiosos y originales. En muchos casos los dise\u00f1os son propios, en otros se apoyan en artistas o ilustradores independientes y en otros se basan en licencias.&nbsp;<\/p>\n\n\n\n<p>Estas tiendas suelen tener <strong>escaparates muy vistosos<\/strong> o estanter\u00edas grandes para que se puedan ver todos las coloridas propuestas. Adem\u00e1s, su <strong>precio de venta<\/strong> por par es bastante superior al de los b\u00e1sicos de siempre, ofreciendo un mayor margen de beneficio para los emprendedores.&nbsp;<\/p>\n\n\n\n<p>Para m\u00e1s inri, hay empresas como la hispalense <strong>Pepe Pinreles<\/strong> que aprovechan eventos de temporada o noticias virales para lanzar nuevos modelos y actualizar su cat\u00e1logo constantemente.&nbsp;<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 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14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Tendencias en la ropa interior en 2026<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li>Mayor importancia de la comodidad.<\/li>\n\n\n\n<li>Inclusividad en tallas y dise\u00f1os.<\/li>\n\n\n\n<li>Apuesta por tejidos sostenibles y procesos responsables.<\/li>\n\n\n\n<li>Omnicanalidad (tienda f\u00edsica + online).<\/li>\n<\/ul>\n\n\n\n<p>A esto se suma un consumidor m\u00e1s informado, que valora tanto el producto como la experiencia de compra.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-34b595f2cd6263d92a2823d0267ca806\">C\u00f3mo montar una tienda de ropa interior: pasos clave<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Requisitos legales para montar una tienda de ropa \u00edntima<\/h3>\n\n\n\n<p>Para abrir una tienda de ropa \u00edntima en Espa\u00f1a, es necesario <strong><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/principales-formas-juridicas-para-pymes-y-empresas\/\">definir una forma jur\u00eddica<\/a><\/strong>, bien d\u00e1ndote de alta como aut\u00f3nomo en la Seguridad Social o bien constituyendo una Sociedad Limitada a trav\u00e9s del Registro Mercantil Central.&nbsp;<\/p>\n\n\n\n<p>En el <strong>plano fiscal<\/strong>, hay que registrarse en la Agencia Tributaria bajo el ep\u00edgrafe correspondiente del Impuesto sobre Actividades Econ\u00f3micas (IAE). El c\u00f3digo espec\u00edfico para el comercio al por menor de lencer\u00eda o corseter\u00eda suele ser el 651.3. En cuanto al <strong>CNAE<\/strong> (Clasificaci\u00f3n Nacional de Actividades Econ\u00f3micas) el adecuado ser\u00edan el 47.51 (comercio al por menor de textil) o el 4771 (comercio al por menor de prendas de vestir en establecimientos especializados).<\/p>\n\n\n\n<p>Si el negocio cuenta con un establecimiento a pie de calle, es obligatorio tramitar la <strong>licencia de actividad o declaraci\u00f3n responsable en el ayuntamiento<\/strong> correspondiente para garantizar que el local cumple con las normativas urban\u00edsticas y de seguridad. Adem\u00e1s, si se quieren realizar reformas para adaptar el espacio o a\u00f1adir probadores, se debe solicitar una <strong>licencia de obras<\/strong> complementaria y cumplir con las normativas de accesibilidad y protecci\u00f3n contra incendios.<\/p>\n\n\n\n<p>Por \u00faltimo, el negocio tiene que adaptarse a las <strong>normativas de consumo y privacidad vigentes<\/strong>, lo cual incluye tener hojas de reclamaciones selladas a disposici\u00f3n de los clientes y un cartel visible que anuncie su existencia. Asimismo, si se van a conservar datos personales para programas de fidelizaci\u00f3n o para gestionar una tienda online, es de obligado cumplimiento adaptar los ficheros al Reglamento General de Protecci\u00f3n de Datos (RGPD) para evitar sanciones.<\/p>\n\n\n\n<p><strong>Elena Mej\u00edas, propietaria de la lencer\u00eda Gurtubay (Madrid)<\/strong> y empleada en el sector desde hace m\u00e1s de cuatro d\u00e9cadas, cuenta para L\u00b4Express Franchise que <strong>en relaci\u00f3n a la higiene<\/strong> no hay normas espec\u00edficas, pero s\u00ed reglas.&nbsp; \u201cRespecto a la parte inferior de&nbsp; los bikinis, no se pueden probar si no es con una braga debajo por razones obvias, como tampoco se pueden cambiar ni bragas, ni calzoncillos ni calcetines ni medias, por los mismos motivos\u201d, explica.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ubicaci\u00f3n ideal de un negocio de ropa interior<\/h3>\n\n\n\n<p>La ubicaci\u00f3n sigue siendo clave. Las <strong>zonas con alto tr\u00e1nsito peatonal o barrios con comercio de proximidad<\/strong> pueden ser buenas opciones. En este sentido, la fidelizaci\u00f3n juega un papel importante: seg\u00fan Mej\u00edas, contar con clientela habitual \u201cayuda mucho a mantener el negocio en el tiempo\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selecci\u00f3n de proveedores<\/h3>\n\n\n\n<p>Elegir proveedores fiables es fundamental para <strong>garantizar calidad y continuidad en el stock<\/strong>. Muchos expertos recomiendan empezar con un n\u00famero reducido de marcas bien seleccionadas, pero conocerlas bien y que funcionen.&nbsp;<\/p>\n\n\n\n<p>La due\u00f1a de Lencer\u00eda Gurtubay se\u00f1ala que el principal criterio para escoger los proveedores es, por supuesto, \u201cla calidad de sus productos\u201d, pero tambi\u00e9n \u201cla rapidez en el servicio\u201d. En su caso, trabajan tanto con marcas nacionales como internacionales.&nbsp;<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 43.8999L27.1921 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19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Qu\u00e9 es un &#8216;dropshipping&#8217; y c\u00f3mo funciona con la ropa interior<\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">El <em>dropshipping<\/em> es un <strong>modelo de negocio de venta online en el que no es necesario disponer de stock propio<\/strong>. La tienda recibe pedidos de clientes y, en lugar de gestionar el env\u00edo directamente, los transfiere a un proveedor o fabricante, que es quien env\u00eda el producto al cliente final. El beneficio se obtiene de la diferencia entre el precio de venta y el coste del proveedor. En el <strong>caso de una tienda de ropa interior<\/strong> facilita su puesta en marcha con una inversi\u00f3n muy baja, ya que no se requiere comprar inventario ni disponer de almac\u00e9n. Sin embargo, tambi\u00e9n implica <strong>desventajas importantes<\/strong>, como menor control sobre la calidad del producto y dependencia de terceros para los env\u00edos y la experiencia del cliente.<\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\">Estrategia de marketing<\/h3>\n\n\n\n<p>El marketing en un negocio de este tipo debe combinar lo digital y lo f\u00edsico: <strong>redes sociales, escaparatismo, promociones y programas de fidelizaci\u00f3n<\/strong>. En este sector, el boca a boca sigue teniendo un peso importante, especialmente en negocios locales.&nbsp;<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Lo mejor para fidelizar al cliente es el trato, la atenci\u00f3n personalizada, eso incluye difusi\u00f3n personal\u00a0sobre su talla y alg\u00fan descuento para ese cliente fiel.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Elena Mej\u00edas<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Propietaria de la lencer\u00eda Gurtubay (Madrid)<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-afddfa73947216d3b2866f403ebf26eb\">\u00bfSe puede abrir una franquicia de ropa interior o lencer\u00eda?<\/h2>\n\n\n\n<p>Apostar por dicho modelo, es una opci\u00f3n habitual para reducir riesgos. Una franquicia permite trabajar con una marca conocida, beneficiarse de su notoriedad y acceder a su <em>know-how<\/em>.<\/p>\n\n\n\n<p>Entre sus ventajas est\u00e1n el soporte en gesti\u00f3n y marketing, aunque tambi\u00e9n implica menor autonom\u00eda y costes como c\u00e1nones o royalties.<\/p>\n\n\n\n<p>En Espa\u00f1a destacan ense\u00f1as como <strong>Calzedonia<\/strong> o <strong>Women\u2019secret<\/strong>. Tambi\u00e9n hay otras como <strong>Punto Blanco<\/strong>, <strong>Intimissimi<\/strong>, <strong>Etam<\/strong> o <strong>Yamamay<\/strong>.<\/p>\n\n\n\n<p>En los \u00faltimos a\u00f1os han proliferado las <strong>franquicias relacionadas con los calcetines originales o coloridos<\/strong>, como <strong>Happy Socks<\/strong>, <strong>Jim Lemon<\/strong> o <strong>Mandarina Socks<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 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14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-abrir-una-tienda-de-ropa-infantil\/\">\u00bfC\u00f3mo abrir una tienda de ropa infantil en 2026?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/es-posible-abrir-una-franquicia-de-primark-en-espana\/\">\u00bfEs posible abrir una tienda de Primark en Espa\u00f1a en 2026?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6c1d55dfd2d8b0bdc08bd9ee38475cfb\">\u00bfCu\u00e1nto cuesta montar una tienda de ropa interior?<\/h2>\n\n\n\n<table id=\"tablepress-382\" class=\"tablepress tablepress-id-382\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>Categor\u00eda de coste<\/strong><\/th><th class=\"column-2\"><strong>Descripci\u00f3n<\/strong><\/th><th class=\"column-3\"><strong>Coste aproximado<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Alquiler del local<\/td><td class=\"column-2\">Espacio comercial en zona media<\/td><td class=\"column-3\">800 \u2013 2.500 \u20ac\/mes<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Stock inicial<\/td><td class=\"column-2\">Primera compra de productos<\/td><td class=\"column-3\">5.000 \u2013 15.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Mobiliario y decoraci\u00f3n<\/td><td class=\"column-2\">Estanter\u00edas, probadores, iluminaci\u00f3n<\/td><td class=\"column-3\">3.000 \u2013 10.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Licencias y tr\u00e1mites<\/td><td class=\"column-2\">Permisos, asesor\u00eda legal<\/td><td class=\"column-3\">500 \u2013 2.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marketing inicial<\/td><td class=\"column-2\">Publicidad, redes sociales, inauguraci\u00f3n<\/td><td class=\"column-3\">500 \u2013 3.000 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-382 from cache -->\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">En cuanto a los costes de mercanc\u00eda, en la parte de lencer\u00eda (pijamas, camisones y batas), en las tiendas de ropa nos movemos habitualmente entre 5 y 7 tallas. Pero en corseter\u00eda se manejan m\u00e1s de 130 tallas diferentes entre contornos y copas, por lo que los costes se incrementan considerablemente. En cualquier caso, lo que m\u00e1s influye en el nivel de costes es la calidad del producto y las firmas con las que se trabaje.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Elena Mej\u00edas<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Propietaria de la lencer\u00eda Gurtubay (Madrid)<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-684301b5db6ea3a47d37c4ce35f73ee2\">\u00bfEs rentable abrir un negocio de ropa interior en 2026?<\/h2>\n\n\n\n<p>La apertura de una tienda de ropa interior o lencer\u00eda s\u00ed que puede ser rentable, tanto si se trata de un peque\u00f1o comercio independiente como si forma parte de una marca reconocida. En ambos casos, la viabilidad del negocio depende de <strong>factores clave como la ubicaci\u00f3n, la estructura de costes, el posicionamiento de la marca y la capacidad de adaptaci\u00f3n<\/strong> a un mercado que poco a poco se va dejando influir por las tendencias. En el caso de las ense\u00f1as consolidadas, la rentabilidad suele apoyarse adem\u00e1s en el reconocimiento de marca, el marketing y la fidelidad del cliente.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">La rentabilidad de este tipo de comercio depende principalmente de la ubicaci\u00f3n del establecimiento y su coste, de las marcas con las que se trabaje \u2014que pueden variar en funci\u00f3n de las modas\u2014 y de la publicidad de los productos; aunque, por encima de todo, destaca la importancia de ofrecer una atenci\u00f3n al cliente de calidad.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Elena Mej\u00edas<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Propietaria de la lencer\u00eda Gurtubay (Madrid)<\/p><\/div><\/div><\/div><\/div>\n\n\n<p>En cualquier caso, tanto en comercios locales como en cadenas o franquicias, <strong>el factor humano sigue siendo decisivo<\/strong>. La lencer\u00eda es un producto \u00edntimo, donde la experiencia de compra y el asesoramiento personalizado influyen directamente en la decisi\u00f3n de compra. Por ello, m\u00e1s all\u00e1 del posicionamiento o la inversi\u00f3n en marca, la capacidad de generar confianza y ofrecer un trato cuidadoso se convierte en un elemento clave para sostener la rentabilidad a largo plazo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abrir una tienda de ropa interior sigue siendo una opci\u00f3n viable dentro del retail, pero exige una planificaci\u00f3n mucho m\u00e1s estrat\u00e9gica que hace unos a\u00f1os. Aunque se trata de un producto b\u00e1sico y, por tanto, con demanda constante, el sector est\u00e1 marcado por la competencia de grandes cadenas, el crecimiento del ecommerce y un consumidor [&hellip;]<\/p>\n","protected":false},"author":451,"featured_media":1651292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"C\u00f3mo abrir una tienda de calcetines o ropa interior en %%currentyear%%","_seopress_titles_desc":"Descubre los tipos de negocio de ropa interior o lencer\u00eda que se pueden montar. \u00bfCu\u00e1nto cuesta? \u00bfEs rentable? Consejos experta. Oportunidades de negocio.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1538001,1489948,146833,301318,1500774,1485719","_relevanssi_noindex_reason":"","footnotes":""},"categories":[879,893,1857,1858],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1651243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lanzarse","8":"category-sectores","9":"category-emprender","10":"category-redes-de-franquicias","11":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1651243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/451"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1651243"}],"version-history":[{"count":4,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1651243\/revisions"}],"predecessor-version":[{"id":1651295,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1651243\/revisions\/1651295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1651292"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1651243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1651243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1651243"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1651243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}