{"id":1634514,"date":"2026-04-14T17:51:56","date_gmt":"2026-04-14T15:51:56","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/devred-1902-abrir-tiendas-moda-masculina\/"},"modified":"2026-04-14T17:23:22","modified_gmt":"2026-04-14T15:23:22","slug":"la-francesa-devred-1902-preve-abrir-hasta-50-tiendas-de-moda-masculina-en-espana-de-aqui-a-2030","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/devred-1902-abrir-tiendas-moda-masculina\/","title":{"rendered":"La francesa DEVRED 1902 prev\u00e9 abrir hasta 50 tiendas de moda masculina en Espa\u00f1a de aqu\u00ed a 2030"},"content":{"rendered":"\n<p><strong>El mercado espa\u00f1ol se ha convertido en un punto estrat\u00e9gico para diversas marcas internacionales del sector de la moda, impulsado por su dinamismo, el atractivo de sus grandes ciudades y el potencial de crecimiento en el canal <em>retail<\/em>. En este contexto, DEVRED 1902 ya estudia planes de expansi\u00f3n estructurados que marcan sus objetivos de implantaci\u00f3n en los pr\u00f3ximos a\u00f1os, con especial atenci\u00f3n a ubicaciones urbanas de alto valor comercial y a un desarrollo progresivo de su red de puntos de venta.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-d956b27ea81df23db548bcc79c9c754f\">\u00bfQu\u00e9 es DEVRED 1902?<\/h2>\n\n\n\n<p>DEVRED 1902 es una <strong>marca francesa de <em>pr\u00eat-\u00e0-porter<\/em> masculino<\/strong> que ofrece un vestuario elegante, contempor\u00e1neo, sostenible y accesible, pensado para acompa\u00f1ar a los hombres en todos los momentos de su vida, de acuerdo con la empresa.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69dec833b42d2\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/02\/image001-360x177.png\" class=\"lf-gut-franchise-image\" alt=\"DEVRED 1902\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/02\/devred-1902-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">DEVRED 1902<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Listo para usar para hombres urbanos y activos.<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Moda masculina                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>324 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 50.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/devred1902\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1634514\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<p>Lo que <strong>les diferencia<\/strong>: \u201cNo somos ni una marca pr\u00e9mium elitista ni una ense\u00f1a de gama baja. Ocupamos un territorio estrat\u00e9gico, el del <strong>\u201cpr\u00e9mium accesible\u201d<\/strong>, con una alta exigencia en estilo, calidad de producto y experiencia de cliente, manteniendo al mismo tiempo precios competitivos\u201d, de acuerdo con Nathalie Laurent, coordinadora de Afiliaci\u00f3n de la empresa de moda.<\/p>\n\n\n\n<p>A esto se suma, seg\u00fan Laurent \u201cun <strong>modelo de franquicia consolidado<\/strong>\u201d, que combina, seg\u00fan la ejecutiva:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una identidad de marca fuerte y coherente.<\/li>\n\n\n\n<li>Una oferta de producto estructurada y f\u00e1cil de entender.<\/li>\n\n\n\n<li>Un acompa\u00f1amiento estrecho a sus socios franquiciados.<\/li>\n<\/ul>\n\n\n\n<p>\u201cEs este <strong>equilibrio entre atractivo de marca y rendimiento <em>retail<\/em><\/strong> lo que constituye nuestra singularidad\u201d, concluye Laurent.<\/p>\n\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__header\"><h2 class=\"lc-gut-blog-post-interview__header-content\"><span class=\"lc-gut-blog-post-interview__number\">7<\/span><div class=\"lc-gut-blog-post-interview__header-text\"><span class=\"lc-gut-blog-post-interview__top-label\">preguntas&nbsp;<\/span><span class=\"lc-gut-blog-post-interview__subtitle\">a Nathalie Laurent, coordinadora de Afiliaci\u00f3n en DEVRED 1902<\/span><\/div><\/h2><\/div><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo naci\u00f3 la idea de crear DEVRED 1902?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: Desde su creaci\u00f3n en 1902 en <strong>Amiens (Francia)<\/strong>, Henri Devred imagin\u00f3 una firma accesible y elegante, basada en un saber hacer de sastrer\u00eda cuya excelencia se garantizaba a trav\u00e9s de sus propios talleres.<br><br>La marca naci\u00f3 con la <strong>misi\u00f3n de hacer la elegancia accesible al mayor n\u00famero posible de personas<\/strong>, ofreciendo tanto prendas a medida para clientes de mayor poder adquisitivo como ropa \u201c<em>pr\u00eat-\u00e0-porter<\/em>\u201d, bien cortada, de calidad y a un precio justo para el p\u00fablico general. En una \u00e9poca en la que la moda masculina estaba reservada a una \u00e9lite, este enfoque fue profundamente innovador.<br><br>Este ADN fundacional sigue hoy en el centro del proyecto:<strong> ofrecer una moda pr\u00e9mium con sentido, accesible sin renuncias<\/strong>.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 evoluci\u00f3n ha tenido la marca desde su creaci\u00f3n hasta hoy?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: A lo largo de las d\u00e9cadas, DEVRED 1902 ha evolucionado de forma continua para mantenerse alineada con las expectativas de los hombres y con las transformaciones del mercado.<br><br>Hist\u00f3ricamente reconocida por su oferta formal, la marca ha ampliado su universo hacia un <strong>vestuario m\u00e1s vers\u00e1til<\/strong>, integrando piezas de distintos estilos \u2014urbano y casual\u2014 dentro de una misma silueta elegante. Este enfoque, basado en la combinaci\u00f3n de estilos y la coordinaci\u00f3n de prendas, permite crear looks adaptados a cualquier ocasi\u00f3n de forma sencilla y coherente.<br><br>En los \u00faltimos a\u00f1os se ha producido una <strong>aceleraci\u00f3n estrat\u00e9gica<\/strong> importante:<br><br>&#8211; Clarificaci\u00f3n del posicionamiento en torno al \u201cpr\u00e9mium accesible\u201d.<br>&#8211; Mejora de la calidad percibida y del estilo.<br>&#8211; Desarrollo de una experiencia de cliente m\u00e1s fluida y omnicanal.<br>&#8211; Impulso de una estrategia m\u00e1s responsable.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1les son las principales tendencias que impulsan el sector de la moda masculina en Espa\u00f1a en la actualidad?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: La moda masculina en Espa\u00f1a ha dejado de ser un segmento secundario para convertirse en un <strong>mercado estrat\u00e9gico<\/strong>, en plena transformaci\u00f3n, impulsado por consumidores m\u00e1s conscientes, marcas m\u00e1s responsables y la <strong>convergencia entre tecnolog\u00eda, estilo y cultura<\/strong>.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfOfrecen ayuda para la financiaci\u00f3n de la apertura de sus tiendas con franquicias?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: En DEVRED 1902 ofrecemos un <strong>acompa\u00f1amiento completo<\/strong> y estructurado del proyecto, desde la fase inicial hasta la apertura del punto de venta. Concretamente incluye:<br><br>&#8211; <strong>Estudio de viabilidad y plan de negocio<\/strong>: ayudamos a definir el proyecto, analizar el mercado local y estimar el potencial de la tienda.<br>&#8211; <strong>Selecci\u00f3n y adecuaci\u00f3n del local<\/strong>: asesoramos en la ubicaci\u00f3n, el dise\u00f1o interior y la puesta en valor del espacio para maximizar su atractivo.<br>&#8211; <strong>Formaci\u00f3n y transferencia de <em>know-how<\/em><\/strong>: el candidato recibe formaci\u00f3n en gesti\u00f3n comercial, ventas y atenci\u00f3n al cliente.<br>&#8211; <strong>Acompa\u00f1amiento operativo hasta la apertura<\/strong>: apoyo en la selecci\u00f3n y formaci\u00f3n del equipo, implementaci\u00f3n de herramientas de gesti\u00f3n y lanzamiento comercial.<br><br>Este acompa\u00f1amiento integral permite al franquiciado centrarse en el desarrollo del negocio con un marco seguro y probado, reduciendo riesgos y aumentando las probabilidades de \u00e9xito desde la apertura.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 43.8999L27.1921 43.8978L26.5397 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19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-abrir-una-tienda-de-ropa-infantil\/\">\u00bfC\u00f3mo abrir una tienda de ropa infantil en 2026?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-franquicia\/\">\u00bfQu\u00e9 es una franquicia? Definici\u00f3n, ventajas, desventajas y ejemplos<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Conoce a C\u00e9dric Ravel - Franquicia DEVRED 1902\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MWXfjvPXvXw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 expectativas de rentabilidad y retorno de inversi\u00f3n tienen los franquiciados de DEVRED 1902?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: El objetivo principal es que nuestros socios puedan vivir de forma sostenible de sus puntos de venta. Para ello, evaluamos cada proyecto para garantizar un <strong>volumen de negocio m\u00ednimo de 700.000 \u20ac (IVA incluido)<\/strong>.<br><br>&#8211; <strong>Retorno de inversi\u00f3n<\/strong>: el plazo medio de amortizaci\u00f3n suele situarse <strong>entre 18 y 36 meses<\/strong>, seg\u00fan la ubicaci\u00f3n y el contexto local.<br>&#8211; <strong>M\u00e1rgenes y rentabilidad<\/strong>: el modelo est\u00e1 dise\u00f1ado para ofrecer m\u00e1rgenes s\u00f3lidos y estables, con flexibilidad en la gesti\u00f3n comercial.<br>&#8211; <strong>Objetivo global<\/strong>: asegurar una rentabilidad progresiva y sostenible, permitiendo al franquiciado centrarse en el crecimiento del negocio y del equipo.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1ntas franquicias prev\u00e9n abrir en Espa\u00f1a en los pr\u00f3ximos a\u00f1os?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: El mercado espa\u00f1ol es un mercado que observamos desde hace a\u00f1os. Nuestro enfoque es prudente: solo nos implantamos si podemos aportar un valor real.<br><br>Ya hemos probado nuestro modelo fuera de Francia con buenos resultados en mercados cercanos. Con esa experiencia, estamos preparados para la expansi\u00f3n en Espa\u00f1a.<br><br>Si las condiciones son favorables, <strong>podr\u00edamos plantear entre 40 y 50 tiendas de aqu\u00ed a 2030<\/strong>, manteniendo un seguimiento continuo de cada implantaci\u00f3n.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfEn qu\u00e9 ciudades o regiones quieren desarrollarse en Espa\u00f1a?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Nathalie Laurent<\/strong>: Nos dirigimos principalmente a <strong>grandes ciudades y zonas urbanas din\u00e1micas<\/strong> con alto potencial comercial. En Espa\u00f1a, priorizamos centros urbanos estrat\u00e9gicos como Madrid, Barcelona, Valencia, Sevilla, Girona, San Sebasti\u00e1n, Bilbao, M\u00e1laga o Zaragoza, sin descartar otras ciudades con potencial regional.<br><br>Cada decisi\u00f3n se basa en el an\u00e1lisis del mercado local y la capacidad del emplazamiento para garantizar el \u00e9xito del proyecto.<\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El mercado espa\u00f1ol se ha convertido en un punto estrat\u00e9gico para diversas marcas internacionales del sector de la moda, impulsado por su dinamismo, el atractivo de sus grandes ciudades y el potencial de crecimiento en el canal retail. En este contexto, DEVRED 1902 ya estudia planes de expansi\u00f3n estructurados que marcan sus objetivos de implantaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1634534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"DEVRED 1902 prev\u00e9 hasta 50 tiendas de moda en Espa\u00f1a en 2030","_seopress_titles_desc":"La firma de moda francesa define su hoja de ruta en Espa\u00f1a. Conoce todos los detalles de esta marca. \u00bfCu\u00e1nto cuesta abrir una de sus tiendas?","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1564590,296508,1422215,301538,1545555,1557462","_relevanssi_noindex_reason":"","footnotes":""},"categories":[841,1858,1860,1865],"tags":[],"type-de-post":[2066],"class_list":{"0":"post-1634514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internacional","8":"category-redes-de-franquicias","9":"category-desarrollarse","10":"category-abrir-en-el-extranjero","11":"type-de-post-articles-actualite"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1634514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1634514"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1634514\/revisions"}],"predecessor-version":[{"id":1634568,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1634514\/revisions\/1634568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1634534"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1634514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1634514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1634514"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1634514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}