{"id":1627860,"date":"2026-04-08T15:33:25","date_gmt":"2026-04-08T13:33:25","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/udon-abrir-restaurantes-expansion\/"},"modified":"2026-04-08T15:05:28","modified_gmt":"2026-04-08T13:05:28","slug":"udon-preve-alcanzar-los-100-restaurantes-en-2026-y-seguir-su-expansion-en-espana-y-el-extranjero","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/udon-abrir-restaurantes-expansion\/","title":{"rendered":"UDON prev\u00e9 alcanzar los 100 restaurantes en 2026 y seguir su expansi\u00f3n en Espa\u00f1a y el extranjero"},"content":{"rendered":"\n<p><strong>UDON Asian Food contin\u00faa reforzando su crecimiento con nuevas aperturas y un ambicioso plan de expansi\u00f3n tanto en Espa\u00f1a como a nivel internacional. La compa\u00f1\u00eda avanza en la consolidaci\u00f3n de su red de restaurantes, apoy\u00e1ndose en el <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-franquicia\/\">modelo de franquicia<\/a> y en ubicaciones estrat\u00e9gicas para seguir ganando presencia en el mercado. En esta entrevista, analizamos sus previsiones de crecimiento, oportunidades para franquiciados y las claves de su evoluci\u00f3n.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-621c6a6608160f7a6cc3e9644dfa3954\">\u00bfQu\u00e9 es UDON Asian Food?<\/h2>\n\n\n\n<p>UDON es un <strong>restaurante asi\u00e1tico con un concepto de <em>casual dining<\/em> abierto al modelo de franquicias<\/strong>. Su propuesta culinaria est\u00e1 formada por una carta de m\u00e1s de 40 platos asi\u00e1ticos. A ello se suma una experiencia de cliente muy cuidada, que se observa en la ambientaci\u00f3n del local, la atenci\u00f3n de los empleados o la agilidad de servicio.<\/p>\n\n\n\n<p>\u201cUDON es el proyecto de mi vida. Abr\u00ed el <strong>primer restaurante junto a Jordi Vidal hace m\u00e1s de veinte a\u00f1os<\/strong> y, lo que al principio era un peque\u00f1o local de <em>noodles<\/em> asi\u00e1ticos, ha ido evolucionando hasta convertirse en una compa\u00f1\u00eda de referencia nacional e internacional\u201d, declara a L\u2019Express Franchise <strong>Jordi Pascual (Barcelona, 1974), Cofundador y CEO de UDON Asian Food<\/strong>. A\u00f1ade que \u201cdesde el principio ten\u00edamos el objetivo en mente de crear algo, hacerlo crecer y disfrutarlo. Ahora no solo lo disfrutamos nosotros, sino que tenemos la suerte de poder enriquecer la vida de personas en lugares del mundo que no hubi\u00e9ramos imaginado\u201d.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69d72e5425176\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/ramen-gyoza-tempura-fideos-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"UDON Asian Food\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/udon-logo-asiatico-minimal-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">UDON Asian Food<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Cadena l\u00edder de restauraci\u00f3n asi\u00e1tica<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Cocina asi\u00e1tica                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>83 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 30.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/udon-asian-food\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1627860\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__header\"><h2 class=\"lc-gut-blog-post-interview__header-content\"><span class=\"lc-gut-blog-post-interview__number\">8<\/span><div class=\"lc-gut-blog-post-interview__header-text\"><span class=\"lc-gut-blog-post-interview__top-label\">preguntas&nbsp;<\/span><span class=\"lc-gut-blog-post-interview__subtitle\">a Jordi Pascual, Cofundador y CEO de UDON Asian Food<\/span><\/div><\/h2><\/div><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo surgi\u00f3 la idea de crear UDON?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: UDON <strong>naci\u00f3 en 2004, tras un viaje a Asia<\/strong> en el que descubrimos la cultura de los <em>noodle bars<\/em> japoneses: espacios informales, aut\u00e9nticos y centrados en el producto.<br><br>Vimos que <strong>ese concepto no exist\u00eda en Espa\u00f1a<\/strong> y decidimos adaptarlo al mercado local, respetando la esencia, pero haci\u00e9ndolo accesible para el consumidor europeo. Empezamos con un peque\u00f1o restaurante en el Born, en Barcelona, con la idea de acercar la gastronom\u00eda asi\u00e1tica de calidad a un p\u00fablico m\u00e1s amplio.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 evoluci\u00f3n ha tenido la marca desde su creaci\u00f3n hasta hoy?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: Si tenemos en cuenta nuestros or\u00edgenes, la evoluci\u00f3n ha sido muy significativa. Hemos pasado por diversas etapas hasta llegar al momento actual, en el que podemos celebrar que <strong>operamos m\u00e1s de 80 restaurantes en 9 pa\u00edses<\/strong>. Nos enorgullece poder dar empleo a m\u00e1s de 1.000 empleados y haber alcanzado en el \u00faltimo a\u00f1o una <strong>facturaci\u00f3n superior a 57 millones de euros<\/strong>.<br><br>Para lograr este crecimiento consolidado, por el camino hemos evolucionado en dos aspectos clave: la <strong>profesionalizaci\u00f3n del modelo de negocio<\/strong>, con la franquicia como motor de expansi\u00f3n, y la<strong> construcci\u00f3n de una marca s\u00f3lida<\/strong>, reconocible y relevante para el consumidor actual. UDON es hoy un referente nacional en restauraci\u00f3n asi\u00e1tica y estamos avanzando con paso firme para consolidar este \u00e9xito fuera de nuestras fronteras.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1les son las principales tendencias que est\u00e1n impulsando el sector de la restauraci\u00f3n asi\u00e1tica en 2026 en Espa\u00f1a?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: La cocina asi\u00e1tica ya es un <em>mainstream<\/em> que goza de gran popularidad. Nos encontramos con un mercado de <strong>alta competitividad<\/strong>, en el que conviven multitud de conceptos y marcas diferentes. Ante este contexto, la diferenciaci\u00f3n de una marca es cada vez m\u00e1s importante, y para conseguirlo es vital presentar una trayectoria s\u00f3lida y una propuesta clara y reconocible para el consumidor.<br><br>Esto es especialmente importante porque, adem\u00e1s, en la actualidad nos encontramos con un <strong>cliente que cada vez es m\u00e1s aut\u00f3nomo y digital<\/strong>, que selecciona y se informa antes de acudir a un restaurante o pedir un producto.<br><br>Otro aspecto clave es <strong>la omnicanalidad<\/strong>, y es que el cliente espera flexibilidad para consumir en sala, recoger su pedido en el restaurante o que se lo env\u00eden a casa, y que la calidad y la experiencia se mantenga. Esto nos ha llevado en los \u00faltimos a\u00f1os a tener que adaptar nuestros procesos y formatos.<br><br>En cuanto al <strong>apartado gastron\u00f3mico<\/strong>, observamos una creciente demanda de opciones saludables y equilibradas, con m\u00e1s opciones <em>plant-based<\/em> y atenci\u00f3n a los ingredientes. Al mismo tiempo, el consumidor busca experiencias m\u00e1s completas, que vayan m\u00e1s all\u00e1 de la comida, buscan agilidad y una buena atenci\u00f3n, adem\u00e1s de un ambiente propicio para compartir y disfrutar.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfOfrecen alg\u00fan tipo de ayuda para financiar la apertura de sus franquicias?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: En UDON acompa\u00f1amos a nuestros franquiciados en todo lo que necesiten, incluyendo el <strong>asesoramiento en la b\u00fasqueda de financiaci\u00f3n<\/strong>. Trabajamos con entidades financieras y partners que conocen nuestro modelo, lo que facilita el acceso a financiaci\u00f3n en condiciones competitivas. Nuestro objetivo es que el franquiciado tenga un proyecto viable y sostenible desde el inicio.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 expectativas de retorno de inversi\u00f3n y rentabilidad propone UDON a sus franquiciados?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: El modelo UDON est\u00e1 dise\u00f1ado para ser un negocio rentable y sostenible. Tenemos un concepto con eficacia probada no solo en Espa\u00f1a sino tambi\u00e9n a nivel internacional, y asesoramos a nuestros franquiciados para que la activaci\u00f3n de la franquicia sea exitosa. Tenemos un modelo basado en <strong>altos vol\u00famenes de rotaci\u00f3n de clientes, eficiencia operativa<\/strong> y una marca consolidada que genera recurrencia, lo que permite generar ingresos estables.<br><br>La <strong>inversi\u00f3n m\u00ednima<\/strong> para abrir una franquicia de UDON se sit\u00faa en torno a los 350.000 euros y la <strong>duraci\u00f3n del contrato<\/strong> es de 10 a\u00f1os + 5. Estimamos que el <strong>retorno de la inversi\u00f3n se sit\u00faa en un periodo de entre 3 y 5 a\u00f1os<\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 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15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/cuanto-cuesta-montar-un-restaurante-en-espana\/\">C\u00f3mo abrir un restaurante en 2026 en Espa\u00f1a<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/top-15-ideas-de-negocio-innovadoras\/\">TOP 15 ideas de negocio innovadoras para abrir en 2026<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/04\/cocinero-wok-fuego-cocina.png\" alt=\"cocinero profesional domina el wok en llamas\" class=\"wp-image-1627875\" style=\"aspect-ratio:1.7759241518284827;width:668px;height:auto\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/04\/cocinero-wok-fuego-cocina.png 840w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/04\/cocinero-wok-fuego-cocina-768x432.png 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/04\/cocinero-wok-fuego-cocina-360x203.png 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/04\/cocinero-wok-fuego-cocina-480x270.png 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/04\/cocinero-wok-fuego-cocina-640x360.png 640w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1ntas franquicias tienen previsto abrir en los pr\u00f3ximos 3-5 a\u00f1os?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: Es dif\u00edcil hacer predicciones en un horizonte de 3 a 5 a\u00f1os, pero en un plazo m\u00e1s corto, <strong>en 2026, nos proponemos el ambicioso objetivo de alcanzar la cifra de 100 restaurantes operativos<\/strong>. Seguimos gozando de un buen margen de crecimiento en Espa\u00f1a y, actualmente, nos encontramos en un proceso de expansi\u00f3n internacional que est\u00e1 avanzando s\u00f3lidamente, por lo que confiamos en que en el futuro nuestro n\u00famero de restaurantes seguir\u00e1 progresando.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 ciudades son prioritarias para las pr\u00f3ximas aperturas de UDON?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: En Espa\u00f1a, vemos oportunidades en grandes ciudades como <strong>Barcelona o Madrid<\/strong>, adem\u00e1s de tener a\u00fan mucho espacio de desarrollo en zonas como el <strong>sur de Espa\u00f1a, Levante o la zona norte<\/strong>, pero tambi\u00e9n en capitales de provincia y ubicaciones con alto tr\u00e1fico comercial.<br><br>A <strong>nivel internacional<\/strong>, estamos centrados en consolidar nuestra presencia en Am\u00e9rica (Estados Unidos, M\u00e9xico, Chile) y seguir creciendo en nuevos mercados de Latinoam\u00e9rica, en pa\u00edses como Per\u00fa donde abriremos este a\u00f1o en Lima, en El Salvador o Colombia.<br><br>Asimismo, tambi\u00e9n estamos apostando en los \u00faltimos a\u00f1os por el <strong>canal <em>travel<\/em><\/strong>, poniendo foco en aeropuertos y ubicaciones de alta afluencia de personas.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfPor qu\u00e9 vale la pena abrir un restaurante con franquicias en 2026?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jordi Pascual<\/strong>: Porque el sector est\u00e1 entrando en una fase de <strong>crecimiento m\u00e1s estable y profesionalizado<\/strong>, donde las marcas consolidadas tienen una clara ventaja competitiva. <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/\">Abrir una franquicia<\/a> en 2026 con un concepto como el de UDON significa apostar por un modelo probado, una marca reconocida y un consumidor que valora cada vez m\u00e1s la calidad, la experiencia y la confianza.<br><br>Adem\u00e1s, el hecho de formar parte de una cadena de restaurantes ofrece <strong>ventajas como el apoyo de un equipo profesional<\/strong>, unas econom\u00edas de escala que permiten generar mayor margen de negocio y el <em>know how<\/em> acumulado durante m\u00e1s de 20 a\u00f1os, esto permite afrontar la <strong>apertura de un restaurante con menor esfuerzo y minimizar el riesgo<\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>UDON Asian Food contin\u00faa reforzando su crecimiento con nuevas aperturas y un ambicioso plan de expansi\u00f3n tanto en Espa\u00f1a como a nivel internacional. La compa\u00f1\u00eda avanza en la consolidaci\u00f3n de su red de restaurantes, apoy\u00e1ndose en el modelo de franquicia y en ubicaciones estrat\u00e9gicas para seguir ganando presencia en el mercado. En esta entrevista, analizamos [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1627872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Expansi\u00f3n UDON: prev\u00e9 alcanzar los 100 restaurantes en 2026","_seopress_titles_desc":"Entrevista al CEO de UDON. Descubre sus objetivos y oportunidades de franquicia. \u00bfCu\u00e1nto cuesta abrir un UDON? \u00bfEn cu\u00e1nto tiempo se recupera la inversi\u00f3n?","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"232511,1464131,133452,415152,1604013,1447575","_relevanssi_noindex_reason":"","footnotes":""},"categories":[893,1858,1860],"tags":[],"type-de-post":[2066],"class_list":{"0":"post-1627860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sectores","8":"category-redes-de-franquicias","9":"category-desarrollarse","10":"type-de-post-articles-actualite"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1627860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1627860"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1627860\/revisions"}],"predecessor-version":[{"id":1627892,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1627860\/revisions\/1627892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1627872"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1627860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1627860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1627860"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1627860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}