{"id":1580740,"date":"2026-03-06T11:06:23","date_gmt":"2026-03-06T10:06:23","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/situacion-sector-restauracion-espana\/"},"modified":"2026-03-06T10:50:25","modified_gmt":"2026-03-06T08:50:25","slug":"situacion-del-sector-de-la-restauracion-en-espana-en-currentyear","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/situacion-sector-restauracion-espana\/","title":{"rendered":"Situaci\u00f3n del sector de la restauraci\u00f3n en Espa\u00f1a en 2026"},"content":{"rendered":"\n<p><strong>Tras una d\u00e9cada marcada por la pandemia, la inflaci\u00f3n y la transformaci\u00f3n de los h\u00e1bitos de consumo, el sector de la restauraci\u00f3n en Espa\u00f1a afronta 2026 desde una posici\u00f3n de mayor estabilidad, aunque bajo una \u201ccalma tensa\u201d. El crecimiento contin\u00faa, pero se modera; el empleo se consolida, pero la rentabilidad se estrecha; el consumidor vuelve a salir, pero lo hace con mayor prudencia.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-dea5eab49affa5f4868f3bc7150d1d15\">\u00bfQu\u00e9 es el sector de la restauraci\u00f3n?<\/h2>\n\n\n\n<p>El <strong>sector de la restauraci\u00f3n<\/strong> forma parte del amplio ecosistema de la hosteler\u00eda y engloba todas las actividades dedicadas a la <strong>elaboraci\u00f3n y servicio de comidas y bebidas<\/strong> para consumo inmediato, tanto dentro como fuera del establecimiento.<\/p>\n\n\n\n<p>Bajo este paraguas conviven una <strong>amplia variedad de realidades empresariales<\/strong> muy diversas: bares tradicionales, cafeter\u00edas, restaurantes independientes, cadenas organizadas, establecimientos de servicio r\u00e1pido, conceptos \u201c<em>casual dining<\/em>\u201d, restauraci\u00f3n tem\u00e1tica, colectividades y operadores especializados en <em>delivery<\/em>.<\/p>\n\n\n\n<p>Tambi\u00e9n forman parte del ecosistema los modelos organizados bajo <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/\">f\u00f3rmulas de franquicia<\/a>, que han ganado peso en las \u00faltimas d\u00e9cadas, as\u00ed como nuevos <strong>formatos h\u00edbridos <\/strong>que combinan restauraci\u00f3n, ocio y experiencias.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69e48f3401442\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/background-el-kiosko-2-360x203.jpg\" class=\"lf-gut-franchise-image\" alt=\"EL KIOSKO\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/logo-el-kiosko-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">EL KIOSKO<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Restauraci\u00f3n Casual Dining Honesta<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restauraci\u00f3n                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>20 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 34.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/el-kiosko\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1580740\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/17a0724-360x240.jpg\" class=\"lf-gut-franchise-image\" alt=\"WISSLER: Bar &amp; Burgers\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/logo-franchise-wissler-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">WISSLER: Bar &amp; Burgers<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Restaurante Premium Social Burger<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Comida r\u00e1pida                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>4 locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 30.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/wissler-bar-burgers\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1580740\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2022\/11\/2-1-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"EatSalad\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2022\/11\/Logos-fond-blanc-9-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">EatSalad<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Ensalada r\u00e1pida<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restauraci\u00f3n                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>70 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 42.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/eatsalad\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1580740\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/06\/liaopastel_fotografias-con-logo_013-1-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"Liaopastel\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/06\/logo-liaopastel-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">Liaopastel<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Cafeter\u00edas-pasteler\u00edas con producto artesanal de elaboraci\u00f3n propia<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restauraci\u00f3n                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>45 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 20.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/liaopastel\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1580740\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-be3d950a672e2607edb6f5530ede49dc\">Panorama general del sector de la hosteler\u00eda en Espa\u00f1a en 2026<\/h2>\n\n\n\n<p>Los datos de Hosteler\u00eda de Espa\u00f1a y del Observatorio 2025-2026 de Marcas de Restauraci\u00f3n dibujan un escenario de <strong>consolidaci\u00f3n, profesionalizaci\u00f3n<\/strong> y creciente protagonismo de las <strong>cadenas y franquicias<\/strong>.<\/p>\n\n\n\n<p>Los datos de cierre de 2025 muestran una moderaci\u00f3n del crecimiento. En noviembre, la cifra de negocios de la hosteler\u00eda <strong>aument\u00f3 un 2,9 % interanual<\/strong>, situando el crecimiento medio acumulado hasta noviembre en el 4,6 % respecto al mismo periodo de 2024, seg\u00fan el informe \u201cCifra de Negocios \u2013 Noviembre 2025\u201d de Hosteler\u00eda de Espa\u00f1a.<\/p>\n\n\n\n<p>En el conjunto del a\u00f1o 2025, el sector consolid\u00f3 su recuperaci\u00f3n, aunque con una rentabilidad m\u00e1s d\u00e9bil. Seg\u00fan los datos sectoriales, la <strong>facturaci\u00f3n media<\/strong> hasta noviembre creci\u00f3 un 4,6 %, pero en t\u00e9rminos de rentabilidad descendi\u00f3 un 0,2 %. En el caso espec\u00edfico de la restauraci\u00f3n, el <strong>incremento de facturaci\u00f3n fue del 3,3 %<\/strong>, acompa\u00f1ado de una ca\u00edda de rentabilidad del 0,7 %.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 43.8999L27.1921 43.8978L26.5397 43.1399ZM21.4998 43.1399L20.8474 43.8978L20.8553 43.9045L21.4998 43.1399ZM18.3398 40.4199L17.6849 41.1756L17.6874 41.1778L18.3398 40.4199ZM7.57978 29.6999L8.34803 29.0597L8.34206 29.0527L7.57978 29.6999ZM4.87977 26.52L4.11427 27.1635L4.11748 27.1672L4.87977 26.52ZM4.87977 21.52L4.11747 20.8728L4.11428 20.8766L4.87977 21.52ZM7.57978 18.3401L8.3421 18.9873L8.348 18.9803L7.57978 18.3401ZM18.3398 7.62011L17.6874 6.86223L17.6849 6.86442L18.3398 7.62011ZM22.6797 31.88L23.3869 31.1729L23.3416 31.1276L23.291 31.0886L22.6797 31.88ZM30.6198 30.4801L29.6694 30.1688L29.6583 30.2028L29.6496 30.2375L30.6198 30.4801ZM32.8597 23.64L31.917 23.3064L31.9131 23.3175L31.9094 23.3288L32.8597 23.64ZM26.3998 20.0802L25.4113 19.9286L25.4089 19.9442L25.407 19.9598L26.3998 20.0802ZM26.8597 17.0802L25.8819 16.8706L25.8758 16.8995L25.8713 16.9286L26.8597 17.0802ZM25.6398 15.0201L25.2859 15.9554L25.3046 15.9625L25.3235 15.9688L25.6398 15.0201ZM23.5798 15.68L22.7523 15.1185L22.7504 15.1213L23.5798 15.68ZM22.1496 5.65993C23.1528 4.80216 24.8649 4.79607 25.8953 5.66452L27.1842 4.13526C25.4146 2.64371 22.6067 2.63762 20.8499 4.13986L22.1496 5.65993ZM25.8873 5.65777L29.0474 8.37799L30.3522 6.86223L27.1921 4.14201L25.8873 5.65777ZM29.0448 8.3758C29.4608 8.73632 30.0056 9.02413 30.5348 9.22184C31.064 9.41956 31.6657 9.56005 32.2197 9.56005V7.56005C31.9738 7.56005 31.6155 7.49056 31.2347 7.34832C30.8539 7.20605 30.5387 7.0239 30.3547 6.86442L29.0448 8.3758ZM32.2197 9.56005H35.6198V7.56005H32.2197V9.56005ZM35.6198 9.56005C37.1875 9.56005 38.4797 10.8522 38.4797 12.4199H40.4797C40.4797 9.74759 38.292 7.56005 35.6198 7.56005V9.56005ZM38.4797 12.4199V15.8201H40.4797V12.4199H38.4797ZM38.4797 15.8201C38.4797 16.3655 38.6209 16.9672 38.8174 17.4959C39.0139 18.0247 39.3014 18.5765 39.6641 18.995L41.1754 17.6851C41.0181 17.5036 40.8356 17.1854 40.6921 16.7993C40.5486 16.4129 40.4797 16.0547 40.4797 15.8201H38.4797ZM39.6619 18.9925L42.3819 22.1524L43.8977 20.8476L41.1776 17.6877L39.6619 18.9925ZM42.3797 22.1499C43.2375 23.153 43.2436 24.8652 42.3751 25.8956L43.9044 27.1845C45.396 25.4149 45.402 22.607 43.8998 20.8501L42.3797 22.1499ZM42.3819 25.8876L39.6619 29.0476L41.1776 30.3523L43.8977 27.1924L42.3819 25.8876ZM39.6641 29.045C39.3035 29.461 39.0157 30.0058 38.818 30.535C38.6203 31.0642 38.4797 31.6659 38.4797 32.22H40.4797C40.4797 31.974 40.5492 31.6157 40.6915 31.2349C40.8338 30.8541 41.0159 30.5389 41.1754 30.3549L39.6641 29.045ZM38.4797 32.22V35.6201H40.4797V32.22H38.4797ZM38.4797 35.6201C38.4797 37.1878 37.1875 38.48 35.6198 38.48V40.48C38.292 40.48 40.4797 38.2924 40.4797 35.6201H38.4797ZM35.6198 38.48H32.2197V40.48H35.6198V38.48ZM32.2197 38.48C31.6744 38.48 31.0726 38.6211 30.544 38.8176C30.0152 39.014 29.4633 39.3015 29.0448 39.6642L30.3547 41.1756C30.5362 41.0183 30.8544 40.8358 31.2405 40.6923C31.6269 40.5488 31.9851 40.48 32.2197 40.48V38.48ZM29.0474 39.662L25.8874 42.382L27.1921 43.8978L30.3521 41.1778L29.0474 39.662ZM25.8899 42.3798C24.8867 43.2376 23.1746 43.2437 22.1442 42.3753L20.8553 43.9045C22.6249 45.3961 25.4328 45.4021 27.1896 43.8999L25.8899 42.3798ZM22.1521 42.382L18.9922 39.662L17.6874 41.1778L20.8474 43.8978L22.1521 42.382ZM18.9947 39.6642C18.5787 39.3037 18.0339 39.0159 17.5047 38.8182C16.9755 38.6205 16.3738 38.48 15.8198 38.48V40.48C16.0657 40.48 16.4241 40.5495 16.8048 40.6917C17.1856 40.834 17.5008 41.0161 17.6849 41.1756L18.9947 39.6642ZM15.8198 38.48H12.3597V40.48H15.8198V38.48ZM12.3597 38.48C10.792 38.48 9.49976 37.1878 9.49976 35.6201H7.49976C7.49976 38.2924 9.6875 40.48 12.3597 40.48V38.48ZM9.49976 35.6201V32.1999H7.49976V35.6201H9.49976ZM9.49976 32.1999C9.49976 31.6539 9.35826 31.0572 9.16508 30.5353C8.9714 30.0121 8.69178 29.4723 8.348 29.0598L6.81156 30.3401C6.96777 30.5276 7.14815 30.8478 7.28945 31.2296C7.43127 31.6127 7.49976 31.966 7.49976 32.1999H9.49976ZM8.34206 29.0527L5.64205 25.8728L4.11748 27.1672L6.81749 30.3472L8.34206 29.0527ZM5.64525 25.8766C4.79794 24.8685 4.79794 23.1715 5.64525 22.1635L4.11428 20.8766C2.64159 22.6285 2.64159 25.4115 4.11428 27.1635L5.64525 25.8766ZM5.64205 22.1672L8.34206 18.9873L6.81749 17.6928L4.11748 20.8728L5.64205 22.1672ZM8.348 18.9803C8.69178 18.5677 8.9714 18.028 9.16508 17.5047C9.35826 16.9828 9.49976 16.3861 9.49976 15.8401H7.49976C7.49976 16.074 7.43127 16.4273 7.28945 16.8104C7.14815 17.1922 6.96777 17.5124 6.81156 17.6999L8.348 18.9803ZM9.49976 15.8401V12.4199H7.49976V15.8401H9.49976ZM9.49976 12.4199C9.49976 10.8522 10.792 9.56005 12.3597 9.56005V7.56005C9.6875 7.56005 7.49976 9.74759 7.49976 12.4199H9.49976ZM12.3597 9.56005H15.8198V7.56005H12.3597V9.56005ZM15.8198 9.56005C16.3651 9.56005 16.9669 9.4189 17.4956 9.22247C18.0244 9.02599 18.5762 8.7385 18.9947 8.3758L17.6849 6.86442C17.5034 7.02171 17.1852 7.2042 16.799 7.34769C16.4127 7.49123 16.0544 7.56005 15.8198 7.56005V9.56005ZM18.9922 8.37798L22.1522 5.65777L20.8474 4.14202L17.6874 6.86224L18.9922 8.37798ZM19.1685 30.4314L22.0685 32.6714L23.291 31.0886L20.3911 28.8486L19.1685 30.4314ZM21.9726 32.5871C22.3408 32.9552 22.8395 33.1544 23.2304 33.2648C23.645 33.3819 24.0864 33.44 24.4598 33.44V31.44C24.2731 31.44 24.0145 31.4081 23.7741 31.3401C23.6565 31.3069 23.5592 31.2695 23.4859 31.233C23.4093 31.1948 23.3839 31.1699 23.3869 31.1729L21.9726 32.5871ZM24.4598 33.44H27.9998V31.44H24.4598V33.44ZM27.9998 33.44C28.799 33.44 29.5865 33.1456 30.2139 32.6881C30.842 32.2301 31.3818 31.5549 31.5899 30.7226L29.6496 30.2375C29.5777 30.5252 29.3675 30.83 29.0356 31.072C28.7031 31.3145 28.3205 31.44 27.9998 31.44V33.44ZM31.5701 30.7913L33.8101 23.9512L31.9094 23.3288L29.6694 30.1688L31.5701 30.7913ZM33.8025 23.9735C34.1312 23.0445 34.0165 22.0828 33.4742 21.3419C32.9352 20.6053 32.0571 20.2 31.0798 20.2V22.2C31.5024 22.2 31.7444 22.3647 31.8603 22.5231C31.973 22.6772 32.0483 22.9354 31.917 23.3064L33.8025 23.9735ZM31.0798 20.2H27.3398V22.2H31.0798V20.2ZM27.3398 20.2C27.3373 20.2 27.3416 20.1997 27.3504 20.2035C27.359 20.2074 27.3692 20.2142 27.3782 20.2243C27.3876 20.235 27.3914 20.2444 27.3923 20.2472C27.3932 20.2503 27.3881 20.2367 27.3925 20.2005L25.407 19.9598C25.2548 21.2156 26.1799 22.2 27.3398 22.2V20.2ZM27.3882 20.2317L27.8482 17.2317L25.8713 16.9286L25.4113 19.9286L27.3882 20.2317ZM27.8375 17.2897C28.1304 15.9229 27.2511 14.5031 25.956 14.0714L25.3235 15.9688C25.7084 16.0971 25.949 16.5575 25.8819 16.8706L27.8375 17.2897ZM25.9937 14.0848C25.3555 13.8433 24.6881 13.9027 24.1473 14.0902C23.612 14.2757 23.0868 14.6256 22.7523 15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/cuanto-cuesta-montar-un-restaurante-en-espana\/\">C\u00f3mo abrir un restaurante en 2026 en Espa\u00f1a<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/mercado-halal-en-espana-oportunidad-empresarial\/\">El mercado halal en Espa\u00f1a como oportunidad empresarial en 2026<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<p>Para 2026, las previsiones sectoriales apuntan a un <strong>crecimiento anual de hasta el 3 %<\/strong>, en l\u00ednea con la tendencia de moderaci\u00f3n observada en 2025, en un contexto econ\u00f3mico condicionado por la evoluci\u00f3n de la inflaci\u00f3n, el consumo interno y el turismo.<\/p>\n\n\n\n<p>En cuanto al <strong>empleo<\/strong>, sigui\u00f3 una tendencia positiva. En 2025 el sector sum\u00f3 cerca de 40.000 trabajadores adicionales respecto a 2024, con una media cercana a <strong>1,89 millones de empleados<\/strong> y picos superiores a los dos millones en verano. De cara a este a\u00f1o, se prev\u00e9n niveles similares, aunque con desaf\u00edos crecientes en materia de absentismo y rotaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-dc593f351822e7fff32ac120bc1c05dc\">Qu\u00e9 factores afectan al sector de la restauraci\u00f3n<\/h2>\n\n\n\n<p>La ralentizaci\u00f3n del crecimiento de la <strong>renta disponible<\/strong> condiciona el gasto fuera del hogar. Si bien la demanda sigue firme, el consumidor planifica con mayor cautela, compara alternativas y presta especial atenci\u00f3n al valor percibido. Atendiendo a los datos de enero de 2026 del <strong>\u00cdndice de Precios de Consumo (IPC)<\/strong>, el precio de los restaurantes se increment\u00f3 otro 0,5 %, lo que hace que comer fuera sea <strong>un 4,3 % m\u00e1s caro que el a\u00f1o precedente<\/strong>.&nbsp;<\/p>\n\n\n\n<p>No solo los consumidores salen menos. A pesar de que la inflaci\u00f3n general parece haber encontrado un techo, el <strong>coste de los alimentos<\/strong> sigue siendo un importante quebradero de cabeza para la restauraci\u00f3n. Seg\u00fan datos del INE, aunque la subida interanual en 2025 se moder\u00f3 al 3 %, el sector arrastra un encarecimiento acumulado superior al <strong>30 % desde 2021<\/strong>.<\/p>\n\n\n\n<p>Aceites, l\u00e1cteos y carnes han obligado a los hosteleros a realizar una ingenier\u00eda de men\u00fas constante. La respuesta ha sido inevitable, el <strong>men\u00fa del d\u00eda<\/strong>, emblema de la gastronom\u00eda laboral espa\u00f1ola, ha escalado hasta una media de <strong>14,20 euros<\/strong>, un ajuste necesario pero que amenaza con enfriar el consumo de las clases medias.<\/p>\n\n\n\n<p>Otro de los retos est\u00e1 en <strong>la mano de obra<\/strong>. El factor humano, que representa aproximadamente un tercio de los gastos de un restaurante, ha experimentado un cambio estructural. El incremento del <strong>Salario M\u00ednimo Interprofesional (SMI) hasta los 1.184 euros<\/strong> en 2025 ha elevado el coste por trabajador a cerca de los 1.500 euros mensuales para el empresario.<\/p>\n\n\n\n<p>Sin embargo, el reto no es solo econ\u00f3mico, sino de disponibilidad. Con un r\u00e9cord de <strong>2,9 millones de afiliados<\/strong> en el sector, la hosteler\u00eda se enfrenta a una paradoja: hay m\u00e1s empleo que nunca, pero faltan profesionales.<\/p>\n\n\n\n<p>Ahora bien, Espa\u00f1a sigue siendo uno de los <strong>principales destinos tur\u00edsticos del mundo<\/strong>, lo que hist\u00f3ricamente ha beneficiado al sector. A este respecto, el empleo directamente vinculado al turismo aument\u00f3 hasta alcanzar niveles r\u00e9cord en 2025, con <strong>2,75 millones de afiliados a la Seguridad Social en el sector tur\u00edstico<\/strong>, de los cuales la mayor\u00eda est\u00e1n en hosteler\u00eda y restauraci\u00f3n.<\/p>\n\n\n\n<p>Desde el <strong>punto de vista normativo<\/strong>, las redes organizadas, especialmente las franquicias, deben operar en un marco regulatorio complejo. Tal y como explica aL\u2019Express Franchise <strong>Ana \u00dabeda, socia del departamento Mercantil de Andersen en Barcelona<\/strong>, consultora legal y de negocios, \u201cen Espa\u00f1a no existe una ley unificada de franquicias, sino un conjunto de normas que incluyen el C\u00f3digo de Comercio, la Ley de Comercio Minorista y el Real Decreto 201\/2010\u201d.<\/p>\n\n\n\n<p>La especialista tambi\u00e9n advierte de la necesidad de respetar la normativa nacional y europea en materia de competencia, exclusividad, venta online o fijaci\u00f3n de precios, as\u00ed como de evitar injerencias laborales que puedan generar responsabilidades solidarias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4e188e5e0e7e7b04cbb7dcc85c447a48\">Tendencias en el sector de la restauraci\u00f3n en Espa\u00f1a en 2026<\/h2>\n\n\n\n<p>Desde la empresa de donuts <strong>O&#8217;Dreams <\/strong>subrayan que la restauraci\u00f3n \u201cya no se limita al producto\u201d, sino que el consumidor busca <strong>experiencias 360\u00ba <\/strong>en las que dise\u00f1o, ambientaci\u00f3n, tecnolog\u00eda y <em>storytelling<\/em> formen parte integral del concepto.&nbsp;<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69e48f3401d13\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/img-background-odreams-360x203.jpg\" class=\"lf-gut-franchise-image\" alt=\"O\u00b4Dreams\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/logo-franquicia-odreams-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">O\u00b4Dreams<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Doughnuts y Bubble Tea<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Comida r\u00e1pida                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>130 locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 25.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/odreams\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1580740\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<p>Datos recientes de consultoras como Alimarket apuntan a un resurgimiento de la <strong>cocina de origen y proximidad<\/strong>, con un crecimiento del <strong>21,6 % en conceptos basados en el recetario tradicional<\/strong> frente a la saturaci\u00f3n de propuestas internacionales gen\u00e9ricas. El cliente de 2026 es <strong>m\u00e1s selectivo y consciente<\/strong>; busca una transparencia radical en el etiquetado y muestra una preferencia creciente por el formato <em>fast-casual<\/em> de alta calidad.<\/p>\n\n\n\n<p>Los <strong>h\u00e1bitos de consumo<\/strong> tambi\u00e9n evolucionan. Seg\u00fan Marcas de Restauraci\u00f3n, el p\u00fablico joven muestra menor consumo de bebidas alcoh\u00f3licas y mayor sensibilidad hacia opciones saludables. Esto ha impulsado la ampliaci\u00f3n de cartas con <strong>men\u00fas veganos, opciones sin gluten y bebidas vegetales<\/strong>.<\/p>\n\n\n\n<p>La <strong>digitalizaci\u00f3n completa <\/strong>del <em>customer journey<\/em> es otra palanca clave, con reservas inteligentes, automatizaci\u00f3n de procesos y an\u00e1lisis de datos para personalizar la oferta. O\u2019Dreams se\u00f1ala que est\u00e1 implementando tarjetas de fidelizaci\u00f3n digitales para mejorar la recurrencia. A ello se suma una apuesta por la <strong>sostenibilidad real y medible<\/strong>, no solo por exigencia regulatoria y reputacional, sino tambi\u00e9n como herramienta para optimizar el ticket medio y reforzar el posicionamiento de marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-360c5cee950ecae622f48907e8e6b30d\">\u00bfQu\u00e9 importancia tienen las franquicias de restaurantes en el conjunto del sector?<\/h2>\n\n\n\n<p>Para muchos emprendedores, la franquicia sigue siendo una de las <strong>v\u00edas m\u00e1s habituales de entrada al sector de la restauraci\u00f3n<\/strong>, al ofrecer el respaldo de una marca consolidada y un modelo de negocio previamente testado.<\/p>\n\n\n\n<p>El modelo se ha consolidado, asimismo, como una de las f\u00f3rmulas de expansi\u00f3n m\u00e1s din\u00e1micas en Espa\u00f1a. Seg\u00fan la Asociaci\u00f3n Espa\u00f1ola de la Franquicia, el sistema de franquicias representa ya cerca del <strong>1,88 % del PIB espa\u00f1ol<\/strong>, con m\u00e1s de <strong>27.700 millones de euros en facturaci\u00f3n anual<\/strong> y alrededor de <strong>300.000 empleos directos generados<\/strong>.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">+ 400<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">En el \u00e1mbito de la hosteler\u00eda y restauraci\u00f3n, informes sectoriales estiman que hay m\u00e1s de <strong>400 ense\u00f1as franquiciadas<\/strong> con cerca de <strong>9.600 establecimientos<\/strong>, generando m\u00e1s de <strong>110.000 empleos<\/strong> y facturando aproximadamente <strong>6.950 millones de euros<\/strong>.<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<p>La franquicia ofrece a los inversores una combinaci\u00f3n de marca consolidada, <em>know-how <\/em>operativo y econom\u00edas de escala que reducen el riesgo frente a modelos independientes, al tiempo que facilita la profesionalizaci\u00f3n y expansi\u00f3n geogr\u00e1fica de conceptos exitosos.<\/p>\n\n\n\n<p>Las <em>grandes cadenas organizadas<\/em> \u2014tanto de servicio r\u00e1pido como de \u201c<em>casual dining<\/em>\u201d\u2014 forman parte de asociaciones sectoriales como Marcas de Restauraci\u00f3n, que agrupa a compa\u00f1\u00edas con m\u00e1s de 20 establecimientos y una facturaci\u00f3n m\u00ednima de 15 millones de euros. En Espa\u00f1a, algunas de las cadenas m\u00e1s conocidas de restauraci\u00f3n han crecido apoy\u00e1ndose en este sistema, especialmente en segmentos como el <strong><em>fast food <\/em><\/strong><strong>o el <\/strong><strong><em>casual dining<\/em><\/strong>. Entre las ense\u00f1as m\u00e1s extendidas figuran marcas internacionales como McDonald&#8217;s o Burger King, junto a cadenas nacionales como 100 Montaditos o Lizarran. Muchas de ellas combinan <strong>establecimientos propios con franquiciados<\/strong> para impulsar su crecimiento en el mercado espa\u00f1ol y en el exterior.<\/p>\n\n\n\n<p>Sin embargo, la <strong>presi\u00f3n fiscal y la complejidad regulatoria<\/strong> \u2014tanto nacional como auton\u00f3mica\u2014 se sit\u00faan entre los obst\u00e1culos m\u00e1s citados por las patronales. La ausencia de una ley unificada de franquicias obliga a los operadores a cumplir una bater\u00eda normativa que incluye obligaciones mercantiles, fiscales, laborales y de competencia.<\/p>\n\n\n\n<p>En este sentido, \u00dabeda subraya tambi\u00e9n la <strong>complejidad territorial en Espa\u00f1a <\/strong>para las cadenas de fuera: \u201cNo basta con traducir un contrato est\u00e1ndar al espa\u00f1ol; hay que atender las normativas auton\u00f3micas y locales, especialmente para establecimientos abiertos al p\u00fablico\u201d. Este entramado normativo puede influir tanto en la expansi\u00f3n de redes como en la gesti\u00f3n cotidiana de los negocios, apunta.<\/p>\n\n\n\n<p>La restauraci\u00f3n espa\u00f1ola no vive un ciclo de expansi\u00f3n acelerada, sino una <strong>etapa de consolidaci\u00f3n<\/strong>. El reto ya no es recuperar terreno, sino ganar eficiencia, reforzar la rentabilidad y adaptarse a un consumidor m\u00e1s exigente en un entorno econ\u00f3mico y regulatorio cada vez m\u00e1s complejo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras una d\u00e9cada marcada por la pandemia, la inflaci\u00f3n y la transformaci\u00f3n de los h\u00e1bitos de consumo, el sector de la restauraci\u00f3n en Espa\u00f1a afronta desde una posici\u00f3n de mayor estabilidad, aunque bajo una \u201ccalma tensa\u201d. El crecimiento contin\u00faa, pero se modera; el empleo se consolida, pero la rentabilidad se estrecha; el consumidor vuelve a [&hellip;]<\/p>\n","protected":false},"author":647,"featured_media":1580749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Situaci\u00f3n sector de la restauraci\u00f3n en Espa\u00f1a en %%currentyear%%","_seopress_titles_desc":"Descubre el panorama general del sector de la hosteler\u00eda en Espa\u00f1a, los factores que m\u00e1s le afectan, las \u00faltimas tendencias del sector o el peso de franquicias.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1577795,292056,1398889,1568271,1380755,1472879","_relevanssi_noindex_reason":"","footnotes":""},"categories":[879,893,1857,1858],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1580740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lanzarse","8":"category-sectores","9":"category-emprender","10":"category-redes-de-franquicias","11":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1580740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/647"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1580740"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1580740\/revisions"}],"predecessor-version":[{"id":1605609,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1580740\/revisions\/1605609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1580749"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1580740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1580740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1580740"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1580740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}