{"id":1569913,"date":"2026-02-27T17:09:49","date_gmt":"2026-02-27T16:09:49","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/estado-sector-inmobiliario-espana\/"},"modified":"2026-02-27T16:49:15","modified_gmt":"2026-02-27T14:49:15","slug":"estado-del-sector-inmobiliario-en-espana-en-currentyear","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/estado-sector-inmobiliario-espana\/","title":{"rendered":"Estado del sector inmobiliario en Espa\u00f1a en 2026"},"content":{"rendered":"\n<p><strong>El sector inmobiliario en Espa\u00f1a sigue mostrando un dinamismo interesante en 2026, marcado por la interacci\u00f3n de factores econ\u00f3micos, sociales y regulatorios. Desde la evoluci\u00f3n de la demanda y la oferta hasta las tendencias en sostenibilidad, digitalizaci\u00f3n y cambios en las preferencias residenciales, todos estos elementos configuran un panorama complejo y en constante transformaci\u00f3n, donde tanto profesionales como inversores buscan adaptarse y aprovechar nuevas oportunidades.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-28c8c6c3d8fc95078a6455033aca49d4\">\u00bfQu\u00e9 es el sector inmobiliario?<\/h2>\n\n\n\n<p>El sector inmobiliario es el <strong>conjunto de actividades econ\u00f3micas relacionadas con los bienes inmuebles<\/strong>: promoci\u00f3n, construcci\u00f3n, compraventa, alquiler, gesti\u00f3n de activos y financiaci\u00f3n hipotecaria.&nbsp;<\/p>\n\n\n\n<p>\u201cIncluye tanto el mercado residencial, como el comercial. Es uno de los <strong>pilares de la econom\u00eda espa\u00f1ola<\/strong> por su impacto en el empleo, la inversi\u00f3n y el sistema financiero\u201d, de acuerdo con <strong>Fran\u00e7ois Carriere Pastor, CEO de Coldwell Banker Espa\u00f1a &amp; Andorra<\/strong>, red en la intermediaci\u00f3n inmobiliaria de alto <em>standing<\/em>.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69e4d85c7f2af\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/background-franquicia-coldwel-banker-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"Coldwell Banker\u00ae\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/diseno-sin-titulo-150x150.jpg\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">Coldwell Banker\u00ae<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Franquicia de intermediaci\u00f3n inmobiliaria premium<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Inmobiliario                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>21 locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 30.000&nbsp;\u20ac                                        <\/li>\n                                                                                    <li>\n                                                <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M15.4533 11.5364H15.4618M11.6237 11.5364H11.6323M7.79424 11.5364H7.80284M8.27807 19.5032H7.7995C3.97093 19.5032 2.05664 18.5073 2.05664 13.5281V8.5489C2.05664 4.56554 3.97093 2.57385 7.7995 2.57385H15.4566C19.2852 2.57385 21.1995 4.56554 21.1995 8.5489V13.5281C21.1995 17.5115 19.2852 19.5032 15.4566 19.5032H14.9781C14.6814 19.5032 14.3942 19.6525 14.2124 19.9015L12.7766 21.8932C12.1449 22.7695 11.1112 22.7695 10.4795 21.8932L9.04378 19.9015C8.89064 19.6824 8.5365 19.5032 8.27807 19.5032Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>8 opiniones                                            <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/coldwell-banker\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1569913\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/05\/h_034-360x202.jpg\" class=\"lf-gut-franchise-image\" alt=\"REALTYPLUS\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/05\/logo-realty-plus-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">REALTYPLUS<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Franquicia Inmobiliaria Global<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Inmobiliario                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>300 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 3.000&nbsp;\u20ac                                        <\/li>\n                                                                                    <li>\n                                                <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M15.4533 11.5364H15.4618M11.6237 11.5364H11.6323M7.79424 11.5364H7.80284M8.27807 19.5032H7.7995C3.97093 19.5032 2.05664 18.5073 2.05664 13.5281V8.5489C2.05664 4.56554 3.97093 2.57385 7.7995 2.57385H15.4566C19.2852 2.57385 21.1995 4.56554 21.1995 8.5489V13.5281C21.1995 17.5115 19.2852 19.5032 15.4566 19.5032H14.9781C14.6814 19.5032 14.3942 19.6525 14.2124 19.9015L12.7766 21.8932C12.1449 22.7695 11.1112 22.7695 10.4795 21.8932L9.04378 19.9015C8.89064 19.6824 8.5365 19.5032 8.27807 19.5032Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>6 opiniones                                            <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/realtyplus\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1569913\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/05\/445-1-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"donpiso\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/05\/logo-don-piso-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">donpiso<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">donpiso es la empresa decana del sector de los servicios inmobiliarios en Espa\u00f1a<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Inmobiliario                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>84 Locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 10.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/donpiso\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1569913\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<p>Con una perspectiva m\u00e1s estrat\u00e9gica, <strong>Roberto Castro, subdirector de Expansi\u00f3n RE\/MAX<\/strong>, <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/las-franquicias-inmobiliarias-en-espana-un-mercado-en-expansion\/\">red de franquicias inmobiliarias<\/a>, a\u00f1adeque \u201cdesde nuestra perspectiva de red global, el sector inmobiliario no es solo la compraventa de ladrillos, es el <strong>sector de servicios profesionales de confianza m\u00e1s cr\u00edtico de la econom\u00eda<\/strong>. Es un ecosistema que abarca desde la consultor\u00eda de inversi\u00f3n y gesti\u00f3n de activos hasta la transformaci\u00f3n urbana\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6ce36573f9e4a88e47eb06d7e0c704e7\">Panorama general del sector inmobiliario en Espa\u00f1a en 2026<\/h2>\n\n\n\n<p>El <strong>aumento de la demanda<\/strong> y la <strong>escasez de oferta<\/strong> es, como vemos, una realidad. \u201cEl d\u00e9ficit de vivienda nueva en Espa\u00f1a es de aproximadamente <strong>600.000 unidades<\/strong>\u201d, cuenta el ejecutivo de RE\/MAX. \u201cEsta brecha hace que el <strong>mercado de segunda mano<\/strong> sea el verdadero <strong>motor del sector<\/strong>\u201d, adelanta.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">11 %<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">El <strong>sector inmobiliario aporta ya cerca del 11 % del PIB nacional<\/strong>, \u201cconsolid\u00e1ndose como el destino preferido del ahorro privado\u201d, seg\u00fan el subdirector de Expansi\u00f3n de RE\/MAX, Roberto Castro.<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<p>Profundizar en la evoluci\u00f3n del mercado, en los precios, la oferta y la demanda, as\u00ed como tener el contexto socioecon\u00f3mico de a\u00f1os anteriores es clave para entender el presente en el sector.&nbsp;<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Tras un 2025 con cifras de compraventas superiores a las 700.000 operaciones \u2014niveles que no se ve\u00edan desde antes de 2008\u2014, la actividad sigue siendo elevada, pero con una ligera moderaci\u00f3n en el ritmo de crecimiento. La <strong>demanda contin\u00faa fuerte<\/strong> tanto por parte del comprador nacional como del inversor extranjero, especialmente en plazas como <strong>Madrid, Barcelona, Valencia y M\u00e1laga<\/strong>, mientras que la oferta de vivienda nueva sigue siendo insuficiente para cubrir las necesidades estructurales del pa\u00eds.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Fran\u00e7ois Carriere Pastor<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO de Coldwell Banker Espa\u00f1a &amp; Andorra<\/p><\/div><\/div><\/div><\/div>\n\n\n<p>Desde RE\/MAX, <strong>Jaime Su\u00e1rez, director general en Espa\u00f1a<\/strong>, explica a L\u2019Express Franchise que \u201cel mercado hoy es <strong>m\u00e1s profesional, m\u00e1s anal\u00edtico y menos especulativo<\/strong>\u201d.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6e8a3e364c781116d73181274681505e\">Qu\u00e9 factores afectan el sector inmobiliario<\/h2>\n\n\n\n<p>El comportamiento del <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/inmobiliario\/\">sector inmobiliario<\/a> en 2026 est\u00e1 condicionado por una <strong>combinaci\u00f3n de factores econ\u00f3micos<\/strong>, <strong>cuestiones regulatorias o incluso sociales<\/strong> (con un cambio en la preferencia hacia una tipolog\u00eda de vivienda m\u00e1s flexible y con espacios abiertos y exteriores, o el teletrabajo) que inciden directamente en la toma de decisiones de compradores e inversores. Desde el <strong>acceso a la financiaci\u00f3n<\/strong> hasta la evoluci\u00f3n del mercado del alquiler o las pol\u00edticas p\u00fablicas de vivienda, los expertos se\u00f1alan que el entorno actual exige un an\u00e1lisis cada vez m\u00e1s estrat\u00e9gico por parte de todos los actores implicados.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Los <strong>principales factores<\/strong> son los tipos de inter\u00e9s hipotecarios, la regulaci\u00f3n del alquiler, la pol\u00edtica de vivienda p\u00fablica, el crecimiento econ\u00f3mico y la evoluci\u00f3n demogr\u00e1fica.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Fran\u00e7ois Carriere Pastor<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO de Coldwell Banker Espa\u00f1a &amp; Andorra<\/p><\/div><\/div><\/div><\/div>\n\n\n<p>Por su parte, S\u00faarez,<strong> <\/strong>director general de RE\/MAX Espa\u00f1a, indica que \u201cla <strong>falta de vivienda nueva<\/strong> en determinadas \u00e1reas tensiona a\u00fan m\u00e1s el mercado. Adem\u00e1s, el cliente actual decide con <strong>mentalidad patrimonial<\/strong>: compara rentabilidad, eficiencia y riesgo. El profesional inmobiliario ya no solo vende inmuebles, sino que asesora en estrategia financiera y de largo plazo\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-32e8d36db63731ad9b12256b77f9c9f3\">Tendencias en el mercado inmobiliario en Espa\u00f1a en 2026<\/h2>\n\n\n\n<p>El mercado inmobiliario espa\u00f1ol avanza hacia un <strong>modelo m\u00e1s segmentado y estrat\u00e9gico<\/strong>, marcado por cambios en las preferencias residenciales, el peso creciente de la sostenibilidad, el <strong>impacto del teletrabajo, la digitalizaci\u00f3n de los procesos y la evoluci\u00f3n de los precios o la financiaci\u00f3n<\/strong>.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">El mercado inmobiliario [&#8230;] contin\u00faa concentr\u00e1ndose en grandes \u00e1reas metropolitanas y zonas costeras, aunque el <strong>teletrabajo<\/strong> ha consolidado un inter\u00e9s sostenido por municipios perif\u00e9ricos y ciudades medianas bien conectadas, donde el precio por metro cuadrado es m\u00e1s competitivo y la calidad de vida m\u00e1s elevada.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Fran\u00e7ois Carriere Pastor<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO de Coldwell Banker Espa\u00f1a &amp; Andorra<\/p><\/div><\/div><\/div><\/div>\n\n\n<p>Finalmente, desde RE\/MAX se\u00f1alan que asistimos a la consolidaci\u00f3n de las &#8220;<strong>ciudades de 20 minutos<\/strong>&#8221; y los <strong>municipios de la periferia conectada<\/strong>, donde se concentra buena parte del foco de expansi\u00f3n hacia capitales de provincia que ofrecen calidad de vida y precios competitivos para familias j\u00f3venes. En paralelo, la directiva europea de eficiencia energ\u00e9tica ya no es una opci\u00f3n y, en 2026, una vivienda con mala calificaci\u00f3n energ\u00e9tica sufre una &#8220;depreciaci\u00f3n verde&#8221;, lo que est\u00e1 impulsando <strong>reformas que mejoren el certificado energ\u00e9tico<\/strong> para acelerar la venta y mejorar el precio.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 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29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-montar-una-agencia-inmobiliaria\/\">\u00bfC\u00f3mo montar una agencia inmobiliaria en 2026?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-franquicia\/\">\u00bfQu\u00e9 es una franquicia? Definici\u00f3n, ventajas, desventajas y ejemplos<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-0a464735fb90b337558c15c6a3f4e60c\">La importancia de las franquicias inmobiliarias en el conjunto del sector<\/h2>\n\n\n\n<p>Las <strong>franquicias inmobiliarias<\/strong> han ido ganando peso dentro del sector en los \u00faltimos a\u00f1os, especialmente a medida que el mercado va tomando un car\u00e1cter m\u00e1s complejo. Profesionalizaci\u00f3n, asesoramiento personalizado y ayudas en el cumplimiento normativo son factores que favorecen el <strong>\u00e9xito de las franquicias en este sector<\/strong>. Su estructura, el respaldo de marca y la digitalizaci\u00f3n de procesos se han convertido en elementos diferenciales, tanto para franquiciados como para clientes, que buscan, adem\u00e1s, una ayuda humana, cercana y basada en un <strong><em>know-how<\/em> basado en la experiencia<\/strong>. <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/\">Invertir en franquicia<\/a> inmobiliaria se convierte as\u00ed en una tendencia rentable, y en auge.\u00a0<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">+ 40<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">Seg\u00fan los \u00faltimos informes sectoriales, actualmente en Espa\u00f1a hay\u00a0<strong>m\u00e1s de 40 ense\u00f1as inmobiliarias<\/strong> registradas, con una facturaci\u00f3n anual pr\u00f3xima a los 700 millones de euros.<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Las franquicias inmobiliarias representan hoy uno de los <strong>principales vectores de profesionalizaci\u00f3n del inmobiliario espa\u00f1ol<\/strong>. En un entorno m\u00e1s competitivo y regulado, la estructura, la marca y la tecnolog\u00eda marcan la diferencia. Adem\u00e1s, <strong>facilita la captaci\u00f3n y fidelizaci\u00f3n de talento cualificado<\/strong>. Por eso, su peso en el mercado seguir\u00e1 aumentando de forma estructura.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Jaime Su\u00e1rez<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Director general RE\/MAX Espa\u00f1a<\/p><\/div><\/div><\/div><\/div>\n\n\n<p>En este sentido, concluye Carriere (Coldwell Banker), \u201clas franquicias inmobiliarias desempe\u00f1an un <strong>papel estrat\u00e9gico en la profesionalizaci\u00f3n y vertebraci\u00f3n del mercado residencial<\/strong>. Su modelo aporta estandarizaci\u00f3n de procesos, formaci\u00f3n continua, herramientas tecnol\u00f3gicas avanzadas y una amplia red comercial que facilita operaciones tanto locales como internacionales\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector inmobiliario en Espa\u00f1a sigue mostrando un dinamismo interesante en , marcado por la interacci\u00f3n de factores econ\u00f3micos, sociales y regulatorios. Desde la evoluci\u00f3n de la demanda y la oferta hasta las tendencias en sostenibilidad, digitalizaci\u00f3n y cambios en las preferencias residenciales, todos estos elementos configuran un panorama complejo y en constante transformaci\u00f3n, donde [&hellip;]<\/p>\n","protected":false},"author":462,"featured_media":1569928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Estado del sector inmobiliario espa\u00f1ol en %%currentyear%%","_seopress_titles_desc":"Panorama general del sector, factores que afectan al sector inmobiliario, tendencias. Entrevista a 3 expertos del sector.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1491157,1551056,91042,1413718,1563360,1565336","_relevanssi_noindex_reason":"","footnotes":""},"categories":[893,1858,1860],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1569913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sectores","8":"category-redes-de-franquicias","9":"category-desarrollarse","10":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1569913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/462"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1569913"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1569913\/revisions"}],"predecessor-version":[{"id":1569932,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1569913\/revisions\/1569932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1569928"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1569913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1569913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1569913"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1569913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}