{"id":1563360,"date":"2026-02-23T16:18:47","date_gmt":"2026-02-23T15:18:47","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/gogreen-abrir-tiendas-cbd-bienestar-expansion\/"},"modified":"2026-02-23T15:32:30","modified_gmt":"2026-02-23T13:32:30","slug":"gogreen-preve-abrir-10-tiendas-de-cbd-y-bienestar-en-espana-en-los-proximos-5-anos","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/gogreen-abrir-tiendas-cbd-bienestar-expansion\/","title":{"rendered":"GoGreen prev\u00e9 abrir 10 tiendas de CBD y bienestar en Espa\u00f1a en los pr\u00f3ximos 5 a\u00f1os"},"content":{"rendered":"\n<p><strong>El <a href=\"http:\/\/Las franquicias de yoga y bienestar se expanden en Espa\u00f1a\">sector del bienestar<\/a> sigue evolucionando en Espa\u00f1a con nuevas propuestas que buscan adaptarse a los cambios del consumidor y a la transformaci\u00f3n del <em>retail <\/em>especializado. En este contexto, marcas como GoGreen comienzan a definir sus planes de desarrollo y su posicionamiento en el mercado nacional.&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-9d415e1b16ee72ba7172666ebfb98b09\">\u00bfQu\u00e9 es GoGreen?<\/h2>\n\n\n\n<p>GoGreen Smart &amp; Holistic es una <strong>franquicia del sector del bienestar<\/strong> centrada en la venta de productos naturales, especialmente derivados del c\u00e1\u00f1amo y soluciones hol\u00edsticas.<br><br><strong>Jose Antonio Attala <\/strong>es el fundador y Manager de esta empresa: \u201cLlevo 6 a\u00f1os en el mundo del bienestar y el c\u00e1\u00f1amo, y lo que me impuls\u00f3 a crear GoGreen fue una convicci\u00f3n clara: el consumidor espa\u00f1ol merece acceso a <strong>productos de calidad real<\/strong>, con <strong>transparencia total y dentro de la legalidad<\/strong>. No quer\u00eda hacer una tienda m\u00e1s de CBD; quer\u00eda construir un concepto hol\u00edstico donde el c\u00e1\u00f1amo fuera el hilo conductor, pero donde el cliente encontrara tambi\u00e9n plantas adapt\u00f3genas, cosm\u00e9tica funcional y un asesoramiento honesto. GoGreen es eso: <strong>bienestar sin trampa<\/strong>\u201d.&nbsp;<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69d281cd4b09b\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/fotos-horizontal00090028-360x203.png\" class=\"lf-gut-franchise-image\" alt=\"GoGreen Smart &amp; Holistic\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/logo-franquicia-gogreen-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">GoGreen Smart &amp; Holistic<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Bienestar derivado del Ca\u00f1amo y Hol\u00edstica<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Servicios a empresas                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>2 Ubicaci\u00f3ns                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 6.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/gogreen-smart-holistic\/?demandedocumentation=1&#038;utm_source=media&#038;utm_medium=1563360&#038;utm_campaign=cta-slider\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__header\"><h2 class=\"lc-gut-blog-post-interview__header-content\"><span class=\"lc-gut-blog-post-interview__number\">10<\/span><div class=\"lc-gut-blog-post-interview__header-text\"><span class=\"lc-gut-blog-post-interview__top-label\">preguntas&nbsp;<\/span><span class=\"lc-gut-blog-post-interview__subtitle\">a Jose Antonio Attala, fundador y Manager de GoGreen Smart &amp; Holistic<\/span><\/div><\/h2><\/div><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 diferencia a GoGreen frente a otras franquicias del sector de bienestar, cosm\u00e9tica natural o CBD en Espa\u00f1a?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: GoGreen no es una franquicia de CBD al uso. Tres diferencias clave:<br><br><strong>1. Concepto integral<\/strong>: combinamos c\u00e1\u00f1amo (CBD, CBG, CBN, <em>neocannabinoides<\/em>), plantas<br>adapt\u00f3genas, suplementos y cosm\u00e9tica natural bajo un mismo techo y una misma filosof\u00eda. No vendemos un producto, <strong>vendemos un estilo de vida<\/strong>.<br><strong>2. Cumplimiento normativo como ventaja<\/strong>: mientras muchos operadores del sector trabajan en zonas grises, GoGreen opera <strong>100 % dentro del marco legal espa\u00f1ol y de la UE<\/strong>. Eso protege al franquiciado y genera confianza al consumidor.<br><strong>3. Modelo transferible<\/strong>: el franquiciado recibe un sistema llave en mano \u2014cat\u00e1logo curado, formaci\u00f3n en producto, gu\u00edas de comunicaci\u00f3n y soporte continuo\u2014 <strong>sin necesidad de tener experiencia previa en el sector<\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 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16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">\u00bfQu\u00e9 son y en qu\u00e9 se diferencian el CBD, CBG y CBN?<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<p>Las tres son <em>cannabinoides <\/em>del cannabis, pero con efectos distintos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CBD (cannabidiol):<\/strong> el m\u00e1s conocido. Se asocia a efectos relajantes, antiinflamatorios y ansiol\u00edticos. No es psicoactivo.<\/li>\n\n\n\n<li><strong>CBG (cannabigerol):<\/strong> menos com\u00fan. Se investiga por posibles efectos antibacterianos o digestivos. Se considera el \u201cprecursor\u201d de otros cannabinoides.<\/li>\n\n\n\n<li><strong>CBN (cannabinol):<\/strong> aparece cuando el THC (<em>tetrahidrocannabinol<\/em>, principal compuesto psicoactivo del cannabis) envejece. Se vincula sobre todo a efectos sedantes y al descanso. Tampoco es un psicoactivo fuerte.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">En concreto, \u00bfqu\u00e9 diferencia competitiva cree GoGreen que posee su gama de productos frente a otros negocios similares?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: El cat\u00e1logo de GoGreen est\u00e1 construido con tres criterios no negociables: <strong>calidad de origen, trazabilidad y eficacia real<\/strong>.<br><br>&#8211; Los <strong>productos de c\u00e1\u00f1amo<\/strong> (CBD <em>full spectrum<\/em>, CBG, CBN) proceden de cultivares europeos certificados, con an\u00e1lisis de terceros que garantizan la composici\u00f3n y la ausencia de contaminantes.<br>&#8211; La <strong>gama de adapt\u00f3genos y setas funcionales<\/strong> (<em>ashwagandha<\/em>, <em>reishi<\/em>, <em>lion\u2019s mane<\/em>, <em>chaga<\/em>&#8230;) responde a tendencias respaldadas por evidencia cient\u00edfica creciente, no a modas pasajeras.<br>&#8211; La<strong> cosm\u00e9tica funcional <\/strong>complementa el concepto sin competir directamente con grandes cadenas: est\u00e1 pensada para el cliente que ya entiende.<br><br>El resultado es un ticket medio m\u00e1s alto y un cliente m\u00e1s fidelizado que en una <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-cbd\/\">tienda de CBD<\/a> convencional.<br><\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo valoran la evoluci\u00f3n del mercado del CBD y bienestar en Espa\u00f1a para los pr\u00f3ximos a\u00f1os?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: El mercado del bienestar en Espa\u00f1a es uno de los de mayor crecimiento en Europa, y el CBD\/c\u00e1\u00f1amo es solo una parte de \u00e9l. La tendencia es clara: el consumidor espa\u00f1ol est\u00e1 pasando del <em>wellness<\/em> pasivo (tomar una pastilla) al <strong><em>wellness <\/em>activo (entender qu\u00e9 toma y por qu\u00e9)<\/strong>. Para los pr\u00f3ximos a\u00f1os vemos tres motores de crecimiento:<br><br><strong>1. Normalizaci\u00f3n del c\u00e1\u00f1amo<\/strong>: la regulaci\u00f3n europea avanza hacia mayor claridad, lo que reducir\u00e1 la barrera de entrada psicol\u00f3gica del consumidor.<br><strong>2. Boom de los adapt\u00f3genos y la nutrici\u00f3n funcional<\/strong>: categor\u00eda en plena explosi\u00f3n, con un consumidor cada vez m\u00e1s informado.<br><strong>3. Integraci\u00f3n del bienestar en la vida cotidiana<\/strong>: el cliente no busca un producto puntual, busca una rutina. Eso favorece modelos como GoGreen frente a tiendas de producto \u00fanico.<br><\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1ntas aperturas nuevas proyecta GoGreen en Espa\u00f1a durante los pr\u00f3ximos 2-5 a\u00f1os?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: Nuestro plan para los pr\u00f3ximos 5 a\u00f1os contempla <strong>10 aperturas en Espa\u00f1a<\/strong>, con una consolidaci\u00f3n en grandes ciudades, en las que un p\u00fablico extranjero se instale y resida, o este haciendo turismo. Nuestro objetivo es tener presencia en muchas provincias.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfEn qu\u00e9 ciudades o regiones consideran que existe todav\u00eda un \u201cvac\u00edo de mercado\u201d para su concepto?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: Hemos detectado zonas con mayor potencial no explorado para GoGreen son <strong>ciudades medianas de 100.000 \u2013 500.000 habitantes (M\u00e1laga, Valencia, Bilbao, Zaragoza, Murcia, Sevilla)<\/strong> donde la competencia especializada es escasa pero el perfil de consumidor Bienestar ya existe. Madrid y Barcelona est\u00e1n m\u00e1s saturadas. Pero todo es viable, sobre todo si hablamos de periferia.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 criterios utilizan para elegir las zonas de expansi\u00f3n?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: GoGreen eval\u00faa cada zona con una combinaci\u00f3n de criterios:<br><br>&#8211; <strong>Perfil socioecon\u00f3mico y de consumo<\/strong>: buscamos zonas con consumidor consciente, con poder adquisitivo medio-alto y apertura al bienestar y consumidor de cannabinoides.<br>&#8211; <strong>Densidad competidora<\/strong>: preferimos zonas con poca o nula presencia de competidores<br>directos especializados. Pero si que es verdad que en alguna de las patas que trabajamos como el CBD es imposible.<br>&#8211; <strong>Tr\u00e1fico peatonal y complementariedad<\/strong>: locales en calles muy transitadas, cerca de<br>gimnasios, centros de yoga, cl\u00ednicas de est\u00e9tica natural o mercados de producto fresco<br>funcionan muy bien para nuestro concepto.<br>&#8211; <strong>Tama\u00f1o de ciudad<\/strong>: no descartamos ciudades peque\u00f1as si el perfil del franquiciado y del mercado local lo justifica.<br>&#8211; <strong>Regulaci\u00f3n local<\/strong>: aunque la normativa CBD es nacional, hay diferencias en tolerancia y control a nivel municipal que valoramos. Ultimamente se esta legislando localmente, por ejemplo la <strong>Comunidad de Madrid<\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 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lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/franquicias-de-salud-y-autocuidado-apuesta-segura\/\">\u00bfPor qu\u00e9 las franquicias de salud y autocuidado son una apuesta segura?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-un-gimnasio-de-boxeo\/\">C\u00f3mo abrir un gimnasio de boxeo en 2026: gu\u00eda completa para emprendedores<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Descubre la Franquicia Go Green\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_GmnS-cUR0s?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 tipo de soporte ofrecen a los franquiciados?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: El soporte de GoGreen est\u00e1 estructurado en cuatro pilares:<br><br><strong>1. Formaci\u00f3n inicial<\/strong>: en producto (c\u00e1\u00f1amo, adapt\u00f3genos, cosm\u00e9tica), en ventas y en<br><em>compliance <\/em>normativo. El franquiciado aprende a vender con criterio y sin riesgo legal.<br><strong>2. Selecci\u00f3n de proveedores y log\u00edstica<\/strong>: cat\u00e1logo cerrado con proveedores validados, condiciones de compra negociadas y reposici\u00f3n de stock gestionada desde la central.<br><strong>3. Marketing y comunicaci\u00f3n<\/strong>: materiales de punto de venta, gu\u00edas de contenido para redes sociales adaptadas a las restricciones del sector CBD (sin publicidad de pago en<br>Meta\/Google, foco org\u00e1nico y educativo), y soporte en otro tipos de campa\u00f1as locales,<br>como un patrocinio.<br><strong>4. Asesor\u00eda continua<\/strong>: acompa\u00f1amiento operativo, actualizaciones normativas y acceso a la red de franquiciados para compartir experiencias.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">Dado que el sector del bienestar, hol\u00edstica y CBD puede estar sujeto a regulaci\u00f3n y cambios normativos, \u00bfc\u00f3mo gestionan ese riesgo desde la central de GoGreen?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: La regulaci\u00f3n es el tal\u00f3n de Aquiles del sector y lo sabemos. <strong>Nuestra respuesta es estructural<\/strong>, no reactiva:<br><br>&#8211; Operamos desde el primer d\u00eda dentro del <strong>marco legal m\u00e1s restrictivo<\/strong> (normativa AEMPS, Novel Food EFSA, \u22640,2% THC, sin alegaciones terap\u00e9uticas), lo que nos da margen cuando la norma se flexibiliza y nos protege cuando se endurece.<br>&#8211; <strong>Tenemos un protocolo de actualizaci\u00f3n de cat\u00e1logo y comunicaci\u00f3n<\/strong>: cuando hay un<br>cambio normativo relevante, el franquiciado recibe instrucciones claras antes de que le afecte en tienda.<br>&#8211; <strong>Formamos al franquiciado<\/strong> para que sepa qu\u00e9 puede decir y qu\u00e9 no, reduciendo el riesgo de sanciones por comunicaci\u00f3n incorrecta, que es el error m\u00e1s frecuente en el sector.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 oportunidades de crecimiento ve GoGreen en los pr\u00f3ximos a\u00f1os?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: Vemos varias l\u00edneas de crecimiento claras para los pr\u00f3ximos a\u00f1os:<br><br>&#8211; <strong><em>E-commerce<\/em><\/strong>: canal complementario a la tienda f\u00edsica, con enorme potencial en Espa\u00f1a y proyecci\u00f3n hacia mercados europeos, la web est\u00e1 traducida al ingl\u00e9s y pr\u00f3ximamente en franc\u00e9s.<br>&#8211; <strong>Nuevas l\u00edneas de producto<\/strong>: <em>neocannabinoides<\/em> (MCM), formulaciones de precisi\u00f3n (adapt\u00f3genos), cosm\u00e9tica CBD funcional avanzada.<br>&#8211; <strong>Servicios complementarios<\/strong>: talleres de bienestar, asesoramiento personalizado,<br>programas de fidelizaci\u00f3n, no solo venta de producto.<br>&#8211; <strong>Modelo B2B<\/strong>: suministro a spas, hoteles <em>wellness<\/em>, cl\u00ednicas de est\u00e9tica y gimnasios<br><em>premium<\/em>, que es un canal con ticket alto y muy poco explorado en Espa\u00f1a.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfPlanean incorporar modelos alternativos (\u2018corners\u2019, kioscos, \u2018pop-ups\u2019, \u2018shop-in-shop\u2019) para acelerar la presencia de la marca?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Jose Antonio Attala<\/strong>: S\u00ed, y es parte de nuestra estrategia de expansi\u00f3n flexible:<br><br>&#8211; <strong><em>Corners<\/em> y <em>shop-in-shop<\/em><\/strong>: dentro de gimnasios, centros de yoga, herbolarios <em>premium<\/em> o <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-un-coworking\/\">espacios de <em>coworking wellness<\/em><\/a>. Inversi\u00f3n reducida, acceso a un cliente ya cualificado.<br>&#8211; <strong><em>Pop-ups<\/em><\/strong>: ideales para validar mercado en ciudades nuevas antes de comprometerse con un local permanente, y para presencia en ferias y eventos de bienestar.<br><br>El objetivo es <strong>que la barrera de entrada sea lo m\u00e1s baja posible<\/strong> sin sacrificar la experiencia de marca.<\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El sector del bienestar sigue evolucionando en Espa\u00f1a con nuevas propuestas que buscan adaptarse a los cambios del consumidor y a la transformaci\u00f3n del retail especializado. En este contexto, marcas como GoGreen comienzan a definir sus planes de desarrollo y su posicionamiento en el mercado nacional.&nbsp; \u00bfQu\u00e9 es GoGreen? GoGreen Smart &amp; Holistic es una [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1563408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"GoGreen prev\u00e9 abrir 10 tiendas de CBD y bienestar en Espa\u00f1a","_seopress_titles_desc":"El sector del bienestar sigue evolucionando en Espa\u00f1a con nuevas propuestas que buscan adaptarse a los cambios del consumidor.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1545661,90579,1490217,256411,228181,1463347","_relevanssi_noindex_reason":"","footnotes":""},"categories":[893,1858,1860],"tags":[],"type-de-post":[2066],"class_list":{"0":"post-1563360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sectores","8":"category-redes-de-franquicias","9":"category-desarrollarse","10":"type-de-post-articles-actualite"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1563360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1563360"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1563360\/revisions"}],"predecessor-version":[{"id":1614134,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1563360\/revisions\/1614134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1563408"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1563360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1563360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1563360"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1563360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}