{"id":1491157,"date":"2026-01-07T06:00:00","date_gmt":"2026-01-07T05:00:00","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/expansion-franquicia-de-donuts-odreams-estrategia-para-los-proximos-5-anos\/"},"modified":"2025-12-08T09:45:07","modified_gmt":"2025-12-08T07:45:07","slug":"expansion-de-la-franquicia-de-donuts-odreams-estrategia-para-los-proximos-5-anos-en-espana","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/expansion-franquicia-de-donuts-odreams-estrategia-para-los-proximos-5-anos\/","title":{"rendered":"Expansi\u00f3n de la franquicia de donuts O\u2019Dreams: estrategia para los pr\u00f3ximos 5 a\u00f1os en Espa\u00f1a"},"content":{"rendered":"\n<p><strong>O\u2019Dreams avanza en la expansi\u00f3n de franquicias en Espa\u00f1a con un objetivo ambicioso: convertirse en la marca de referencia en el segmento de donuts <em>premium<\/em>. Su CEO, Diego \u00c1ngel Restrepo, explica en esta entrevista la estrategia de crecimiento, la adaptaci\u00f3n del concepto al mercado espa\u00f1ol y las claves del modelo de franquicia que impulsa la marca.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-ee68589a84aa1ee202c224dc4bffeab0\">\u00bfQu\u00e9 es O\u2019Dreams?<\/h2>\n\n\n\n<p>O\u2019Dreams es una cadena internacional de cafeter\u00edas-pasteler\u00edas especializada en donuts, creada en B\u00e9lgica en 2020. Su propuesta gira en torno a donuts personalizables, adem\u00e1s de una oferta m\u00e1s amplia de reposter\u00eda y bebidas: batidos, <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-negocio-bubble-tea\/\">negocio de <em>bubble tea<\/em><\/a>, caf\u00e9s, helados, entre otros productos de alimentaci\u00f3n.<br><strong><br><\/strong>\u201cEn O\u2019Dreams encontr\u00e9 un proyecto con alma, un <strong>producto \u00fanico<\/strong> y una visi\u00f3n muy clara: convertir una <strong>experiencia dulce en una experiencia emocional<\/strong>\u201d, explica <strong>Diego \u00c1ngel Restrepo (1985, Medell\u00edn, Colombia), CEO O\u2019Dreams <\/strong>aL\u2019Express Franchise. A\u00f1ade que \u201cmi trayectoria siempre ha estado vinculada al desarrollo de <strong>marcas gastron\u00f3micas con fuerte potencial internacional<\/strong>. Llevar este concepto a Espa\u00f1a es, para m\u00ed, una oportunidad de construir algo relevante junto a emprendedores que quieran crecer con nosotros\u201d.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69d26579cf9dd\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/franquicia-odreams-10-480x270.jpg\" class=\"lf-gut-franchise-image\" alt=\"O\u00b4Dreams\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/logo-franquicia-odreams-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">O\u00b4Dreams<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Doughnuts y Bubble Tea<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Comida r\u00e1pida                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>130 locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 18.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/odreams\/?demandedocumentation=1&#038;utm_source=media&#038;utm_medium=1491157&#038;utm_campaign=cta-slider\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__header\"><h2 class=\"lc-gut-blog-post-interview__header-content\"><span class=\"lc-gut-blog-post-interview__number\">9<\/span><div class=\"lc-gut-blog-post-interview__header-text\"><span class=\"lc-gut-blog-post-interview__top-label\">preguntas&nbsp;<\/span><span class=\"lc-gut-blog-post-interview__subtitle\">a Diego \u00c1ngel Restrepo, CEO O\u2019Dreams<\/span><\/div><\/h2><\/div><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfCu\u00e1l es el objetivo de O\u2019Dreams para Espa\u00f1a en los pr\u00f3ximos cinco a\u00f1os?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Nuestro objetivo es consolidarnos como la <strong>marca de referencia en el segmento de donuts <em>premium<\/em> <\/strong>en Espa\u00f1a. Queremos <strong>alcanzar entre 100 nuevas tiendas en los pr\u00f3ximos cinco a\u00f1os<\/strong>, combinando tiendas propias y franquiciadas, siempre priorizando ubicaciones estrat\u00e9gicas y una experiencia de cliente de alto valor.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfC\u00f3mo han decidido qu\u00e9 ciudades priorizar para las nuevas aperturas franquiciadas?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Analizamos tres factores clave:<br><br>&#8211; <strong>Demanda potencial<\/strong>: ciudades con alta afluencia peatonal y cultura de consumo dulce.<br>&#8211; <strong>Competencia y oportunidad<\/strong>: espacios donde el segmento a\u00fan no est\u00e1 explotado.<br>&#8211; <strong>Perfil del emprendedor local<\/strong>: creemos en franquiciados comprometidos con la marca, m\u00e1s all\u00e1 del volumen de poblaci\u00f3n.<br><br>Por eso, ciudades como <strong>M\u00e1laga, Valencia, Zaragoza y Alicante<\/strong> han entrado en nuestro plan prioritario.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfQu\u00e9 hace diferente el concepto O\u2019Dreams frente a otras franquicias de donuts?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: O\u2019Dreams se diferencia por tres pilares:<br><br>&#8211; <strong>Un producto artesanal y muy visual<\/strong>, elaborado a partir de recetas belgas con ingredientes de alta calidad.<br>&#8211; <strong>Experiencia emocional<\/strong>, no solo gastron\u00f3mica: cuidamos la est\u00e9tica, las presentaciones y el trato al cliente.<br>&#8211; <strong>Modelo flexible<\/strong>, que permite tanto tiendas completas como formatos de <em>take away <\/em>\u00a0para ubicaciones m\u00e1s peque\u00f1as.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfQu\u00e9 tipo de formaci\u00f3n y asistencia ofrece la central a los nuevos franquiciados?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Ofrecemos un programa integral que incluye:<br><br>&#8211; Formaci\u00f3n inicial en operaciones, producto y gesti\u00f3n del negocio.<br>&#8211; Acompa\u00f1amiento en la apertura con nuestro equipo de operaciones.<br>&#8211; <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-el-manual-de-operaciones-en-una-franquicia\/\">Manuales operativos detallados para franquicias<\/a> y soporte continuo.<br>&#8211; Consultor\u00eda mensual en marketing, ventas y control de costes.<br><br>Nuestro objetivo es que el franquiciado nunca se sienta solo.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/interior-tienda-odreams.png\" alt=\"\" class=\"wp-image-1491181\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/interior-tienda-odreams.png 840w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/interior-tienda-odreams-768x432.png 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/interior-tienda-odreams-360x203.png 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/interior-tienda-odreams-480x270.png 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/interior-tienda-odreams-640x360.png 640w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfQu\u00e9 estrategias de marketing local y digital ofrecen a franquiciados para atraer clientes?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Combinamos estrategia global con acciones hiperlocales:<br><br>&#8211; Lanzamientos y campa\u00f1as digitales gestionadas desde la central para asegurar la coherencia de marca.<br>&#8211; Acciones espec\u00edficas de barrio para generar tr\u00e1fico (colaboraciones, <em>sampling <\/em>[muestreo de producto], activaciones).<br>&#8211; Herramientas de contenido para redes sociales adaptadas a cada tienda.<br>&#8211; Formaci\u00f3n en captaci\u00f3n local y fidelizaci\u00f3n del cliente.<br><br>Cada tienda cuenta con un <strong>plan mensual revisado conjuntamente<\/strong>.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfCu\u00e1les han sido los principales retos al adaptar un concepto belga al mercado espa\u00f1ol?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: El principal reto ha sido equilibrar la autenticidad del producto belga con los gustos del consumidor espa\u00f1ol. Aqu\u00ed el cliente busca variedad, frescura e innovaci\u00f3n constante. Hemos <strong>adaptado sabores, reducido dulzor en algunas recetas y creado ediciones limitadas<\/strong> pensadas espec\u00edficamente para este mercado.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfQu\u00e9 lecciones han aprendido de las primeras aperturas en Espa\u00f1a?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Tres aprendizajes clave:<br><br>&#8211; <strong>La importancia de la ubicaci\u00f3n<\/strong>: las mejores ventas llegan cuando el flujo peatonal y la visibilidad son \u00f3ptimos.<br>&#8211; <strong>El papel del equipo<\/strong>: un personal amable y bien formado marca la diferencia en la percepci\u00f3n de marca.<br>&#8211; <strong>La relevancia del marketing local<\/strong>: las tiendas que activan su entorno crecen m\u00e1s r\u00e1pido.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfC\u00f3mo les afecta la reciente decisi\u00f3n de un tribunal espa\u00f1ol otorgando a Bimbo el uso exclusivo de la palabra \u201cdonut\u201d?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Para nosotros no representa un problema real. Nuestro concepto no se define por la palabra \u201cdonut\u201d, sino por la marca O\u2019Dreams y la categor\u00eda de &#8220;<strong>dream donuts<\/strong>&#8220;, un posicionamiento propio que refuerza nuestra diferenciaci\u00f3n. Seguimos trabajando con total normalidad y sin impacto en nuestra estrategia.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\"><strong>\u00bfQu\u00e9 consejo le dar\u00eda a un emprendedor que est\u00e1 considerando invertir en una franquicia O\u2019Dreams ahora?<\/strong><\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/ceo-odreams.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Diego \u00c1ngel Restrepo<\/strong>: Mi consejo es claro: que se acerque a conocer el producto, visite una tienda y hable con nuestro equipo. Si busca una marca joven, con alto potencial, acompa\u00f1amiento constante y un producto que genera demanda natural, O\u2019Dreams puede ser una excelente oportunidad. Como en cualquier franquicia,<strong> el \u00e9xito depende de la implicaci\u00f3n mutua<\/strong>: nosotros aportamos el modelo y el soporte, y el franquiciado su dedicaci\u00f3n al d\u00eda a d\u00eda.<\/p><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O\u2019Dreams avanza en la expansi\u00f3n de franquicias en Espa\u00f1a con un objetivo ambicioso: convertirse en la marca de referencia en el segmento de donuts premium. Su CEO, Diego \u00c1ngel Restrepo, explica en esta entrevista la estrategia de crecimiento, la adaptaci\u00f3n del concepto al mercado espa\u00f1ol y las claves del modelo de franquicia que impulsa la [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1491178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"C\u00f3mo se expande la franquicia de donuts O\u2019Dreams en Espa\u00f1a","_seopress_titles_desc":"Entrevista a Diego \u00c1ngel Restrepo, CEO de O\u2019Dreams, sobre su plan para abrir 100 tiendas en 5 a\u00f1os y liderar el segmento de donuts premium en Espa\u00f1a.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"84407,1457929,81934,260587,1396759,1387065","_relevanssi_noindex_reason":"","footnotes":""},"categories":[841,893,1858,1860,1865],"tags":[],"type-de-post":[2066],"class_list":{"0":"post-1491157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internacional","8":"category-sectores","9":"category-redes-de-franquicias","10":"category-desarrollarse","11":"category-abrir-en-el-extranjero","12":"type-de-post-articles-actualite"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1491157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1491157"}],"version-history":[{"count":2,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1491157\/revisions"}],"predecessor-version":[{"id":1605705,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1491157\/revisions\/1605705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1491178"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1491157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1491157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1491157"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1491157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}