{"id":1479464,"date":"2025-12-13T06:00:00","date_gmt":"2025-12-13T05:00:00","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-mediamarkt\/"},"modified":"2025-11-19T09:43:15","modified_gmt":"2025-11-19T07:43:15","slug":"es-posible-abrir-una-tienda-mediamarkt-en-currentyear","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-mediamarkt\/","title":{"rendered":"\u00bfEs posible abrir una tienda MediaMarkt en 2026?"},"content":{"rendered":"\n<p><strong>Explora el universo de MediaMarkt en Espa\u00f1a: su modelo de negocio, su presencia en el mercado y c\u00f3mo operan sus tiendas de tecnolog\u00eda. Descubre c\u00f3mo funciona su f\u00f3rmula y si es posible o no abrir una tienda con esta empresa de origen alem\u00e1n.&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-5d8311235595bbd203ce6771ec59cecb\">\u00bfQu\u00e9 es MediaMarkt?&nbsp;<\/h2>\n\n\n\n<p>MediaMarkt es una compa\u00f1\u00eda del <strong>sector de la distribuci\u00f3n de electr\u00f3nica de consumo<\/strong> y servicios relacionados. Forma parte de MediaMarktSaturn Retail Group. Fundada en Alemania en 1979. Se ha consolidado como un operador omnicanal que combina tiendas f\u00edsicas de gran formato con una plataforma online.<\/p>\n\n\n<div class=\"lc-gut-blog-post-timeline\"><div class=\"lc-gut-blog-post-timeline__item\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-timeline__item-header\"><div class=\"lc-gut-blog-post-timeline__year\">1999<\/div><p class=\"lc-gut-blog-post-timeline__item-heading\">ATERRIZA EN ESPA\u00d1A<\/p><\/div><div class=\"lc-gut-blog-post-timeline__item-text\"><p>El municipio madrile\u00f1o de <strong>San Sebasti\u00e1n de los Reyes<\/strong> acogi\u00f3 el 11 de noviembre de 1999 la primera tienda que MediaMarkt abri\u00f3 en Espa\u00f1a.<\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-62cac4a17f7f20474d05c8ec6140c89a\">\u00bfCu\u00e1ntas tiendas tiene en Espa\u00f1a y en el mundo?<\/h2>\n\n\n\n<p>MediaMarkt opera <strong>alrededor de 110 tiendas <\/strong>en el pa\u00eds y forma parte de una red global que supera los 1.000 puntos de venta en una decena de pa\u00edses. Espa\u00f1a es uno de sus mercados clave, con una importante plantilla (7.000 personas). Est\u00e1 presente en todas las comunidades aut\u00f3nomas.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Seguiremos abriendo tiendas en diferentes zonas, porque hay much\u00edsimas localidades en Espa\u00f1a donde a\u00fan no estamos. Nuestra ambici\u00f3n es abrir m\u00e1s espacios, una media de<strong> 2-4 tiendas al a\u00f1o<\/strong>, pero la condici\u00f3n es encontrar la mejor ubicaci\u00f3n.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-image\"><img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/faruk-kocabas.jpg\" alt=\"Faruk Kocabas\" \/><\/div><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNa frase DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Faruk Kocabas<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Consejero delegado de MediaMarkt Espa\u00f1a<\/p><p class=\"lc-gut-blog-post-author-quote__date\">Fuente: Declaraciones recogidas por Europa Press, en febrero de 2025<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-b4b0864c4ed403ca3dfef27fac7edae5\">\u00bfSe puede abrir una tienda MediaMarkt en Espa\u00f1a en 2026?<\/h2>\n\n\n\n<p>MediaMarkt <strong>no ofrece un programa de franquicias <\/strong>abierto al p\u00fablico en Espa\u00f1a, por lo que abrir una tienda bajo su marca no es una opci\u00f3n disponible para emprendedores en 2026.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 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29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\"><strong>\u00bfPuedo abrir una tienda de mi marca dentro de MediaMarkt?<\/strong><\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">La respuesta es s\u00ed. El ejemplo lo encontramos en la <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-abrir-una-franquicia-de-mascotas-y-tienda-de-animales\/\">red de franquicias Miscota, compa\u00f1\u00eda especializada en productos para animales de compa\u00f1\u00eda<\/a> que ha abierto en 2025 un espacio <em>shop in shop<\/em>, de 200 m<sup>2<\/sup>,<em> <\/em>dentro de un MediaMarkt en la Comunidad de Madrid.<\/p><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-95d4f739c5c2bb3f480798ffb679570d\">C\u00f3mo es el modelo de negocio de MediaMarkt<\/h2>\n\n\n\n<p>El modelo de MediaMarkt combina:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gran superficie f\u00edsica<\/strong> con extensos cat\u00e1logos de electr\u00f3nica y electrodom\u00e9sticos;<\/li>\n\n\n\n<li><strong>Omnicanalidad<\/strong>: integraci\u00f3n del stock y servicios entre tienda y web;<\/li>\n\n\n\n<li><strong>Marcas propias y acuerdos con fabricantes<\/strong>;<\/li>\n\n\n\n<li><strong>Servicios posventa y financiaci\u00f3n<\/strong> (garant\u00edas, instalaci\u00f3n, recogida).<\/li>\n<\/ul>\n\n\n\n<p>Esta f\u00f3rmula les permite competir por precio, surtido y experiencia en tienda, complementada por una fuerte inversi\u00f3n en log\u00edstica urbana y canales digitales.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 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17.4959C39.0139 18.0247 39.3014 18.5765 39.6641 18.995L41.1754 17.6851C41.0181 17.5036 40.8356 17.1854 40.6921 16.7993C40.5486 16.4129 40.4797 16.0547 40.4797 15.8201H38.4797ZM39.6619 18.9925L42.3819 22.1524L43.8977 20.8476L41.1776 17.6877L39.6619 18.9925ZM42.3797 22.1499C43.2375 23.153 43.2436 24.8652 42.3751 25.8956L43.9044 27.1845C45.396 25.4149 45.402 22.607 43.8998 20.8501L42.3797 22.1499ZM42.3819 25.8876L39.6619 29.0476L41.1776 30.3523L43.8977 27.1924L42.3819 25.8876ZM39.6641 29.045C39.3035 29.461 39.0157 30.0058 38.818 30.535C38.6203 31.0642 38.4797 31.6659 38.4797 32.22H40.4797C40.4797 31.974 40.5492 31.6157 40.6915 31.2349C40.8338 30.8541 41.0159 30.5389 41.1754 30.3549L39.6641 29.045ZM38.4797 32.22V35.6201H40.4797V32.22H38.4797ZM38.4797 35.6201C38.4797 37.1878 37.1875 38.48 35.6198 38.48V40.48C38.292 40.48 40.4797 38.2924 40.4797 35.6201H38.4797ZM35.6198 38.48H32.2197V40.48H35.6198V38.48ZM32.2197 38.48C31.6744 38.48 31.0726 38.6211 30.544 38.8176C30.0152 39.014 29.4633 39.3015 29.0448 39.6642L30.3547 41.1756C30.5362 41.0183 30.8544 40.8358 31.2405 40.6923C31.6269 40.5488 31.9851 40.48 32.2197 40.48V38.48ZM29.0474 39.662L25.8874 42.382L27.1921 43.8978L30.3521 41.1778L29.0474 39.662ZM25.8899 42.3798C24.8867 43.2376 23.1746 43.2437 22.1442 42.3753L20.8553 43.9045C22.6249 45.3961 25.4328 45.4021 27.1896 43.8999L25.8899 42.3798ZM22.1521 42.382L18.9922 39.662L17.6874 41.1778L20.8474 43.8978L22.1521 42.382ZM18.9947 39.6642C18.5787 39.3037 18.0339 39.0159 17.5047 38.8182C16.9755 38.6205 16.3738 38.48 15.8198 38.48V40.48C16.0657 40.48 16.4241 40.5495 16.8048 40.6917C17.1856 40.834 17.5008 41.0161 17.6849 41.1756L18.9947 39.6642ZM15.8198 38.48H12.3597V40.48H15.8198V38.48ZM12.3597 38.48C10.792 38.48 9.49976 37.1878 9.49976 35.6201H7.49976C7.49976 38.2924 9.6875 40.48 12.3597 40.48V38.48ZM9.49976 35.6201V32.1999H7.49976V35.6201H9.49976ZM9.49976 32.1999C9.49976 31.6539 9.35826 31.0572 9.16508 30.5353C8.9714 30.0121 8.69178 29.4723 8.348 29.0598L6.81156 30.3401C6.96777 30.5276 7.14815 30.8478 7.28945 31.2296C7.43127 31.6127 7.49976 31.966 7.49976 32.1999H9.49976ZM8.34206 29.0527L5.64205 25.8728L4.11748 27.1672L6.81749 30.3472L8.34206 29.0527ZM5.64525 25.8766C4.79794 24.8685 4.79794 23.1715 5.64525 22.1635L4.11428 20.8766C2.64159 22.6285 2.64159 25.4115 4.11428 27.1635L5.64525 25.8766ZM5.64205 22.1672L8.34206 18.9873L6.81749 17.6928L4.11748 20.8728L5.64205 22.1672ZM8.348 18.9803C8.69178 18.5677 8.9714 18.028 9.16508 17.5047C9.35826 16.9828 9.49976 16.3861 9.49976 15.8401H7.49976C7.49976 16.074 7.43127 16.4273 7.28945 16.8104C7.14815 17.1922 6.96777 17.5124 6.81156 17.6999L8.348 18.9803ZM9.49976 15.8401V12.4199H7.49976V15.8401H9.49976ZM9.49976 12.4199C9.49976 10.8522 10.792 9.56005 12.3597 9.56005V7.56005C9.6875 7.56005 7.49976 9.74759 7.49976 12.4199H9.49976ZM12.3597 9.56005H15.8198V7.56005H12.3597V9.56005ZM15.8198 9.56005C16.3651 9.56005 16.9669 9.4189 17.4956 9.22247C18.0244 9.02599 18.5762 8.7385 18.9947 8.3758L17.6849 6.86442C17.5034 7.02171 17.1852 7.2042 16.799 7.34769C16.4127 7.49123 16.0544 7.56005 15.8198 7.56005V9.56005ZM18.9922 8.37798L22.1522 5.65777L20.8474 4.14202L17.6874 6.86224L18.9922 8.37798ZM19.1685 30.4314L22.0685 32.6714L23.291 31.0886L20.3911 28.8486L19.1685 30.4314ZM21.9726 32.5871C22.3408 32.9552 22.8395 33.1544 23.2304 33.2648C23.645 33.3819 24.0864 33.44 24.4598 33.44V31.44C24.2731 31.44 24.0145 31.4081 23.7741 31.3401C23.6565 31.3069 23.5592 31.2695 23.4859 31.233C23.4093 31.1948 23.3839 31.1699 23.3869 31.1729L21.9726 32.5871ZM24.4598 33.44H27.9998V31.44H24.4598V33.44ZM27.9998 33.44C28.799 33.44 29.5865 33.1456 30.2139 32.6881C30.842 32.2301 31.3818 31.5549 31.5899 30.7226L29.6496 30.2375C29.5777 30.5252 29.3675 30.83 29.0356 31.072C28.7031 31.3145 28.3205 31.44 27.9998 31.44V33.44ZM31.5701 30.7913L33.8101 23.9512L31.9094 23.3288L29.6694 30.1688L31.5701 30.7913ZM33.8025 23.9735C34.1312 23.0445 34.0165 22.0828 33.4742 21.3419C32.9352 20.6053 32.0571 20.2 31.0798 20.2V22.2C31.5024 22.2 31.7444 22.3647 31.8603 22.5231C31.973 22.6772 32.0483 22.9354 31.917 23.3064L33.8025 23.9735ZM31.0798 20.2H27.3398V22.2H31.0798V20.2ZM27.3398 20.2C27.3373 20.2 27.3416 20.1997 27.3504 20.2035C27.359 20.2074 27.3692 20.2142 27.3782 20.2243C27.3876 20.235 27.3914 20.2444 27.3923 20.2472C27.3932 20.2503 27.3881 20.2367 27.3925 20.2005L25.407 19.9598C25.2548 21.2156 26.1799 22.2 27.3398 22.2V20.2ZM27.3882 20.2317L27.8482 17.2317L25.8713 16.9286L25.4113 19.9286L27.3882 20.2317ZM27.8375 17.2897C28.1304 15.9229 27.2511 14.5031 25.956 14.0714L25.3235 15.9688C25.7084 16.0971 25.949 16.5575 25.8819 16.8706L27.8375 17.2897ZM25.9937 14.0848C25.3555 13.8433 24.6881 13.9027 24.1473 14.0902C23.612 14.2757 23.0868 14.6256 22.7523 15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\"><strong>\u00bfQu\u00e9 cifras de ventas tiene MediaMarkt?<\/strong><\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">MediaMarkt elev\u00f3 sus ventas un 10 % en su ejercicio fiscal 2023-2024 en Espa\u00f1a, hasta alcanzar los 2.565 millones de euros, la mayor cifra en la \u00faltima d\u00e9cada, lo que le mantiene como el <strong>segundo pa\u00eds con m\u00e1s facturaci\u00f3n dentro del grupo<\/strong>, tan s\u00f3lo por detr\u00e1s de Alemania. <em>Fuente: Europa Press.<\/em><\/p><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-9f475cd47e60bbcec3b0c143457e04f8\">Alternativas a MediaMarkt: 3 marcas que s\u00ed franquician en tecnolog\u00eda e inform\u00e1tica<\/h2>\n\n\n\n<p>Si tu objetivo es <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/estas-son-las-franquicias-de-segunda-mano-y-de-venta-de-tecnologia-mas-populares\/\">abrir un negocio de tecnolog\u00eda por franquicia<\/a>, estas tres empresas son una opci\u00f3n interesante:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Phone House<\/h3>\n\n\n\n<p><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/franquicias-reparacion-de-telefonos-mas-conocidas\/\">Franquicia de telecomunicaciones y m\u00f3viles<\/a>; dispone de programa de franquiciados y red extensa de m\u00e1s de 200 tiendas. Tambi\u00e9n ofrecen \u201cm\u00e1s de 500.000 productos en tu tienda sin necesidad de tenerlos en stock\u201d, se puede leer en su web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfCu\u00e1nto cuesta abrir una franquicia de Phone House?<\/h4>\n\n\n\n<p>El futuro franquiciado tendr\u00e1 que <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-el-canon-de-entrada-de-una-franquicia\/\">pagar un canon de entrada<\/a> de unos 9.000 \u20ac y de una inversi\u00f3n que ronda los 19.000 \u20ac para el equipamiento y de entre 13.000 y 16.000 \u20ac para la obra civil, en funci\u00f3n del estado del local seleccionado.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"440\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-phonehouse.jpg\" alt=\"entrada tienda phone house\" class=\"wp-image-1479477\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-phonehouse.jpg 840w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-phonehouse-768x402.jpg 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-phonehouse-360x189.jpg 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-phonehouse-480x251.jpg 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-phonehouse-640x335.jpg 640w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>Fuente imagen: nota de prensa Phone House.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; BEEP<\/h3>\n\n\n\n<p>Cadena de tiendas de inform\u00e1tica y servicios tecnol\u00f3gicos que opera mediante franquicia. Cuenta con 220 tiendas por todo el territorio espa\u00f1ol, de acuerdo con los datos en su web. Uno de los aspectos clave de la cadena BEEP es su ubicaci\u00f3n en las ciudades, ya que se encuentran &#8220;a pie de calle&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"487\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-beep.jpg\" alt=\"\" class=\"wp-image-1479479\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-beep.jpg 840w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-beep-768x445.jpg 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-beep-360x209.jpg 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-beep-480x278.jpg 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/11\/entrada-tienda-beep-640x371.jpg 640w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\"><em>Fuente imagen: nota de prensa BEEP.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; PCBox&nbsp;<\/h3>\n\n\n\n<p>Red de tiendas de inform\u00e1tica. Pertenece al mismo grupo que BEEP: TICNOVA. Tienen m\u00e1s de 120 puntos de venta. \u201cCuentan con un equipo de profesionales, expertos y t\u00e9cnicos en inform\u00e1tica y electr\u00f3nica &#8216;in situ&#8217; al que poder asistir y consultar cuestiones referentes a <strong>reparaciones de ordenadores de sobremesa y port\u00e1tiles, consolas, smartphones<\/strong>, instalaciones de componentes, etc\u201d, de acuerdo con su web.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 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14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/inteligencia-artificial-y-digitalizacion-en-el-sector-de-las-franquicias\/\">Inteligencia artificial y digitalizaci\u00f3n en el sector de las franquicias<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-una-tienda-de-conveniencia-todo-lo-que-necesitas-saber\/\">Abrir una tienda de conveniencia en 2026: todo lo que necesitas saber<\/a>\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-559629f51bdcd830c91ed3bbb7d26916\">C\u00f3mo evaluar la rentabilidad de una tienda de tecnolog\u00eda tipo MediaMarkt en 2026<\/h2>\n\n\n\n<p>Antes de invertir en una gran tienda de tecnolog\u00eda conviene analizar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n<\/strong>: centros comerciales grandes o pol\u00edgonos con alto flujo (el coste por m\u00b2 y tr\u00e1fico condicionan todo).<\/li>\n\n\n\n<li><strong>Ticket medio y rotaci\u00f3n de producto<\/strong>: la electr\u00f3nica tiene m\u00e1rgenes variables (peque\u00f1os accesorios vs. electrodom\u00e9sticos). La alta rotaci\u00f3n ayuda, pero el ticket medio y las garant\u00edas pesan mucho.<\/li>\n\n\n\n<li><strong>Relaci\u00f3n con proveedores y compras<\/strong>: poder negociar condiciones, plazos y exclusividad en lanzamientos es clave para el margen. Adem\u00e1s, los costes log\u00edsticos y de devoluciones pueden erosionar el margen si no se gestionan.<\/li>\n\n\n\n<li><strong>Servicios a\u00f1adidos<\/strong>: instalaci\u00f3n, financiaci\u00f3n y talleres de reparaci\u00f3n aumentan la recurrencia y margen de servicio.<\/li>\n<\/ul>\n\n\n\n<p>Un estudio financiero (proyecciones pesimista\/realista\/optimista), an\u00e1lisis del punto de equilibrio y un plan de financiaci\u00f3n son imprescindibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-21337a02edf3ea5a233a3c96e3d0d383\">Costes fijos y variables a considerar (tabla orientativa)<\/h2>\n\n\n\n<table id=\"tablepress-159\" class=\"tablepress tablepress-id-159\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>Tipo de coste<\/strong><\/th><th class=\"column-2\"><strong>Ejemplos<\/strong><\/th><th class=\"column-3\"><strong>Impacto en la rentabilidad<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>Fijo<\/strong><\/td><td class=\"column-2\">Alquiler o compra del local, hipoteca, sueldos de trabajadores, seguros, licencias<\/td><td class=\"column-3\">Alto impacto: requiere ventas constantes para cubrirlo.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><strong>Fijo\/Inicial<\/strong><\/td><td class=\"column-2\">Adecuaci\u00f3n del local (obra, imagen, escaparatismo), mobiliario, sistemas IT y TPV<\/td><td class=\"column-3\">Gran impacto inicial que amortizar\u00e1s en a\u00f1os; reduce liquidez al inicio<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><strong>Variable<\/strong><\/td><td class=\"column-2\">Compra\/rotaci\u00f3n de stock (electr\u00f3nica, electrodom\u00e9sticos), comisiones por ventas, log\u00edstica de reposici\u00f3n<\/td><td class=\"column-3\">Afecta directamente al margen bruto; gestionar inventario y descuentos es clave<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><strong>Variable<\/strong><\/td><td class=\"column-2\">Marketing, promociones o campa\u00f1as estacionales.<\/td><td class=\"column-3\">Incrementa visibilidad y ventas, pero puede reducir margen si no est\u00e1 controlado<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><strong>Variable\/Operativo<\/strong><\/td><td class=\"column-2\">Transporte, devoluciones, log\u00edstica inversa, energ\u00eda (climatizaci\u00f3n)<\/td><td class=\"column-3\">Costes recurrentes que presionan margen neto; eficiencia log\u00edstica los reduce<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><strong>Fijo\/Variable<\/strong><\/td><td class=\"column-2\">Servicios posventa (taller, garant\u00edas extendidas), financiaci\u00f3n al cliente<\/td><td class=\"column-3\">Pueden mejorar margen por servicios, aunque requieren inversi\u00f3n y personal t\u00e9cnico<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p>Los importes concretos dependen del tama\u00f1o del local, la ciudad y la estrategia (<em><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-flagship-store\/\">flagship store<\/a><\/em> vs. tienda de barrio). La tabla es orientativa y debe complementarse con un plan financiero detallado.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explora el universo de MediaMarkt en Espa\u00f1a: su modelo de negocio, su presencia en el mercado y c\u00f3mo operan sus tiendas de tecnolog\u00eda. Descubre c\u00f3mo funciona su f\u00f3rmula y si es posible o no abrir una tienda con esta empresa de origen alem\u00e1n.&nbsp; \u00bfQu\u00e9 es MediaMarkt?&nbsp; MediaMarkt es una compa\u00f1\u00eda del sector de la distribuci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1479485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"\u00bfSe puede abrir una tienda MediaMarkt en %%currentyear%%?","_seopress_titles_desc":"Descubre todo sobre el modelo de negocio de MediaMarkt y conoce alternativas de franquicias de tecnolog\u00eda en Espa\u00f1a.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"146623,240407,314698,293223,239620,277592","_relevanssi_noindex_reason":"","footnotes":""},"categories":[893,1857,1858,879],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1479464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sectores","8":"category-emprender","9":"category-redes-de-franquicias","10":"category-lanzarse","11":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1479464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1479464"}],"version-history":[{"count":1,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1479464\/revisions"}],"predecessor-version":[{"id":1637079,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1479464\/revisions\/1637079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1479485"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1479464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1479464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1479464"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1479464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}