{"id":1473646,"date":"2025-11-09T06:00:00","date_gmt":"2025-11-09T05:00:00","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-una-tienda-humana\/"},"modified":"2025-11-07T12:21:39","modified_gmt":"2025-11-07T10:21:39","slug":"es-posible-abrir-una-tienda-de-humana-en-currentyear","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-una-tienda-humana\/","title":{"rendered":"\u00bfEs posible abrir una tienda de Humana en 2026?"},"content":{"rendered":"\n<p><strong>La popular cadena solidaria Humana ha despertado el inter\u00e9s de muchos emprendedores en Espa\u00f1a. Su modelo de moda sostenible, basado en la reutilizaci\u00f3n de ropa, plantea una pregunta clave: \u00bfes posible abrir una tienda Humana en 2026? En este art\u00edculo analizamos su modelo de gesti\u00f3n, alternativas en franquicia y c\u00f3mo evaluar la rentabilidad de un negocio de ropa de segunda mano.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-55ea5c9d2cf2cf9c1010983ef18b3887\">\u00bfQu\u00e9 es Humana?<\/h2>\n\n\n\n<p>Humana Fundaci\u00f3n Pueblo para Pueblo es su nombre completo. M\u00e1s conocida como &#8220;Humana&#8221;, es una <strong>organizaci\u00f3n sin \u00e1nimo de lucro<\/strong> que gestiona la recogida, clasificaci\u00f3n y venta de ropa de <strong><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/estas-son-las-franquicias-de-segunda-mano-y-de-venta-de-tecnologia-mas-populares\/\">segunda mano<\/a><\/strong> con fines sociales y medioambientales. Su sede central est\u00e1 en l\u2019Ametlla del Vall\u00e8s (Barcelona) y dispone de delegaciones en la Comunidad de Madrid, Andaluc\u00eda, Asturias, Comunidad Valenciana y Galicia.<\/p>\n\n\n\n<p>En Espa\u00f1a, sus tiendas se han convertido en una referencia del <strong>consumo responsable<\/strong> y la moda sostenible. Sin embargo, muchos emprendedores se preguntan si es posible abrir una tienda Humana <strong>a trav\u00e9s del modelo de franquicia<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1cb116c4bd2570af0c15b885c85c95a7\">\u00bfCu\u00e1ntas tiendas tiene Humana en Espa\u00f1a?<\/h2>\n\n\n\n<p>Humana cuenta con m\u00e1s de 50 tiendas en el pa\u00eds. La gran mayor\u00eda se concentran en Madrid y Barcelona. Las opera con dos <strong>modelos de negocio<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tiendas Familia<\/strong> (oferta generalista): este es el formato tradicional de Humana para la moda de segunda mano. Incluye ropa para hombre, mujer y ni\u00f1o, adem\u00e1s de calzado y complementos, en un local t\u00edpico de la red comercial de la entidad. <\/li>\n\n\n\n<li><strong>Tiendas Vintage<\/strong>: este modelo est\u00e1 especializado exclusivamente en moda de d\u00e9cadas pasadas (a\u00f1os 70, 80 y 90), con prendas de estilo retro. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-a49ce98b30885ea9f7d9c9eb3940af1a\">\u00bfSe puede abrir una tienda de Humana?<\/h2>\n\n\n\n<p>La respuesta es <strong>no<\/strong>. Humana <strong>no funciona bajo el sistema de franquicias<\/strong>. La entidad gestiona directamente todos sus puntos de venta, que forman parte de un modelo solidario centralizado.&nbsp;<\/p>\n\n\n\n<p>Por tanto, si bien se puede <strong>colaborar con Humana<\/strong> mediante donaciones, voluntariado o acuerdos institucionales, no es posible invertir o abrir una tienda propia bajo su marca en Espa\u00f1a en 2026.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">77<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">Son los millones de prendas recuperadas por Humana en Espa\u00f1a en 2024.<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2b0ed093b659438d7e80f2be328ceb9a\">Modelo de negocio y apertura de tiendas Humana<\/h2>\n\n\n\n<p>El modelo de Humana se basa en la <strong>recogida de ropa usada<\/strong> mediante contenedores repartidos por todo el territorio nacional. Las prendas son clasificadas en plantas especializadas y posteriormente enviadas a sus propias tiendas o a proyectos de reutilizaci\u00f3n en otros pa\u00edses, algunos de ellos en \u00c1frica. En su web se\u00f1alan que \u201cla <strong>venta de la ropa<\/strong> nos permite la consecuci\u00f3n de nuestro fin social, adem\u00e1s de <strong>autofinanciar la organizaci\u00f3n<\/strong>, sin depender de ayudas externas\u201d.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">5 %<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">Humana cerr\u00f3 2024 con un aumento del 5 % en las ventas, un ejercicio en el que contabiliz\u00f3 7,6 millones de prendas vendidas y 2,9 millones de compradores.<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-7fa7442d4a8fbecd0de72c79e8274cd1\">Alternativas para abrir una tienda que venda ropa o complementos de segunda mano en franquicia en 2026<\/h2>\n\n\n\n<p>Aunque Humana no ofrece <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-abrir-franquicias-de-ropa-paso-a-paso-y-recomendaciones\/\">franquicias de ropa<\/a>, existen <strong>marcas que s\u00ed permiten abrir tiendas de moda y complementos de segunda mano<\/strong> bajo este formato, aunque no sean totalmente equivalentes a Humana. Algunas opciones en el mercado espa\u00f1ol incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El gigante de los empe\u00f1os<\/strong>: una franquicia m\u00e1s centrada en la venta de productos de tecnolog\u00eda de segunda mano, donde tambi\u00e9n se pueden comprar complementos como<strong> joyas, gafas de sol o relojes<\/strong>. Abrir una de sus franquicias cuesta unos 25.000 \u20ac.<\/li>\n\n\n\n<li><strong>Cash Converters<\/strong>: con m\u00e1s de 40 franquicias en Espa\u00f1a y Portugal y m\u00e1s de 30 a\u00f1os de experiencia, esta marca tambi\u00e9n propone la venta de <strong>complementos como joyas y relojes<\/strong>. Desde su web tambi\u00e9n <strong>es posible comprar calzado y ropa<\/strong>.<\/li>\n\n\n\n<li><strong>Locotoo<\/strong>: esta franquicia ofrece la posibilidad de vender<strong> calzado y ropa para hacer deporte<\/strong> de segunda mano. En su web aseguran que \u201cte brindaremos una zona de exclusividad para que tengas una ventaja competitiva en tu mercado local\u201d.<\/li>\n\n\n\n<li><strong>MilModelitos<\/strong>: negocio abierto a las franquicias, de acuerdo con la informaci\u00f3n disponible en su web. Con esta marca podr\u00e1s vender \u201c<strong>ropa de segunda mano de marca<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n\n<p>Estas ense\u00f1as ofrecen modelos de negocio con distintas inversiones iniciales, seg\u00fan la ubicaci\u00f3n, tama\u00f1o del local y el tipo de stock. Y como has podido comprobar, la mayor\u00eda no solo vende ropa, negocio principal de Humana.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 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20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\"><strong>Sin franquicias que sigan el modelo de Humana<\/strong><\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">En Espa\u00f1a, actualmente no existen franquicias que reproduzcan exactamente el modelo solidario y sostenible de Humana, basado en la recogida, reutilizaci\u00f3n y venta de ropa de segunda mano con fines sociales. Esta ausencia de competencia directa en el \u00e1mbito de la moda circular representa una <strong><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/ideas-pequenos-negocios-que-triunfan-con-poca-inversion\/\">oportunidad de negocio para emprendedores<\/a><\/strong> interesados en desarrollar un concepto similar, combinando sostenibilidad, responsabilidad social y rentabilidad.<\/p><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-36fe3c734a611fa3e7f652da0aaae022\">C\u00f3mo evaluar la rentabilidad de una tienda de ropa de segunda mano en 2026<\/h2>\n\n\n\n<p>Antes de invertir en una franquicia o un negocio propio de ropa usada, conviene analizar varios factores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n:<\/strong> zonas c\u00e9ntricas o barrios alternativos con alto tr\u00e1fico peatonal.<\/li>\n\n\n\n<li><strong>P\u00fablico objetivo:<\/strong> j\u00f3venes interesados en moda sostenible o clientes sensibles al precio.<\/li>\n\n\n\n<li><strong>Proveedores y stock:<\/strong> asegurarse de un flujo constante de ropa en buen estado.<\/li>\n\n\n\n<li><strong>Gesti\u00f3n del inventario:<\/strong> control del volumen y rotaci\u00f3n de prendas para mantener atractivo el punto de venta.<\/li>\n\n\n\n<li><strong>Margen y precios:<\/strong> ajustar el margen de beneficio seg\u00fan la calidad y exclusividad del producto.<\/li>\n<\/ul>\n\n\n\n<p>Una buena planificaci\u00f3n y un an\u00e1lisis previo del mercado local son esenciales para determinar si el negocio ser\u00e1 rentable.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 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30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><p class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/p><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/es-posible-abrir-una-franquicia-de-primark-en-espana\/\">\u00bfEs posible abrir una franquicia de Primark en Espa\u00f1a?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/franquicias-de-moda-para-empezar-con-poco-capital\/\">Franquicias de moda para empezar con poco capital<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-19a440913bcc6ea1aa257af5d894501a\">Costes fijos y variables a tener en cuenta para montar una tienda de segunda mano en 2026<\/h2>\n\n\n\n<p>Abrir una tienda de segunda mano requiere tener controlados tanto los <strong>costes fijos<\/strong> (que se mantienen constantes cada mes) como los <strong>costes variables<\/strong> (que dependen del nivel de actividad).<\/p>\n\n\n\n<table id=\"tablepress-149\" class=\"tablepress tablepress-id-149\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>Tipo de coste<\/strong><\/th><th class=\"column-2\"><strong>Concepto<\/strong><\/th><th class=\"column-3\"><strong>Observaciones<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>Fijo<\/strong><\/td><td class=\"column-2\">Alquiler del local<\/td><td class=\"column-3\">Seg\u00fan ubicaci\u00f3n y tama\u00f1o<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><strong>Fijo<\/strong><\/td><td class=\"column-2\">Sueldo del personal<\/td><td class=\"column-3\">En funci\u00f3n del n\u00famero de empleados<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><strong>Fijo<\/strong><\/td><td class=\"column-2\">Licencias y seguros<\/td><td class=\"column-3\">Incluye seguros y permisos municipales<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><strong>Variable<\/strong><\/td><td class=\"column-2\">Compra de stock o reposici\u00f3n<\/td><td class=\"column-3\">Seg\u00fan temporada y volumen de ventas<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><strong>Variable<\/strong><\/td><td class=\"column-2\">Publicidad y marketing<\/td><td class=\"column-3\">Acciones en redes sociales o promociones locales<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><strong>Variable<\/strong><\/td><td class=\"column-2\">Suministros (luz, agua, etc.)<\/td><td class=\"column-3\">Var\u00eda seg\u00fan el consumo mensual<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-149 from cache -->\n\n\n<p>Analizar estos costes permite elaborar una previsi\u00f3n realista y calcular el <strong>punto de equilibrio<\/strong>, es decir, el nivel m\u00ednimo de ventas necesario para cubrir todos los gastos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La popular cadena solidaria Humana ha despertado el inter\u00e9s de muchos emprendedores en Espa\u00f1a. Su modelo de moda sostenible, basado en la reutilizaci\u00f3n de ropa, plantea una pregunta clave: \u00bfes posible abrir una tienda Humana en ? En este art\u00edculo analizamos su modelo de gesti\u00f3n, alternativas en franquicia y c\u00f3mo evaluar la rentabilidad de un [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1473680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"\u00bfSe puede abrir una tienda de Humana en %%currentyear%%?","_seopress_titles_desc":"\u00bfQuieres abrir una tienda de ropa usada? Conoce c\u00f3mo funciona Humana y qu\u00e9 alternativas existen (si las hay) en Espa\u00f1a.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"303154,293223,269137,312941,183505,1388696","_relevanssi_noindex_reason":"","footnotes":""},"categories":[879,893,1857,1858],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1473646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lanzarse","8":"category-sectores","9":"category-emprender","10":"category-redes-de-franquicias","11":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1473646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1473646"}],"version-history":[{"count":2,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1473646\/revisions"}],"predecessor-version":[{"id":1617634,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1473646\/revisions\/1617634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1473680"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1473646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1473646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1473646"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1473646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}