{"id":1410832,"date":"2025-10-02T06:00:00","date_gmt":"2025-10-02T04:00:00","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/expansion-de-kuchenhouse-franquicias-cocinas-alemanas-apoyo-integral-y-alta-rentabilidad\/"},"modified":"2025-09-04T16:30:42","modified_gmt":"2025-09-04T14:30:42","slug":"expansion-de-kuchenhouse-realidad-virtual-apoyo-integral-y-alta-rentabilidad","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/expansion-de-kuchenhouse-franquicias-cocinas-alemanas-apoyo-integral-y-alta-rentabilidad\/","title":{"rendered":"Expansi\u00f3n de K\u00fcchenHouse: realidad virtual, apoyo integral y alta rentabilidad"},"content":{"rendered":"\n<p><strong>Entrevista a C\u00e9sar Losada, CEO de K\u00fcchenHouse, quien explica el concepto de la marca, su evoluci\u00f3n desde 2007, las claves diferenciales de su modelo de franquicia, el papel de la tecnolog\u00eda y la realidad virtual, as\u00ed como las <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/mejores-franquicias-para-invertir-en-espana\/\">oportunidades de inversi\u00f3n<\/a> y expansi\u00f3n previstas en Espa\u00f1a para 2025.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-69d2974d76fe2\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/08\/franquicia-kuchen-house-19-360x240.jpg\" class=\"lf-gut-franchise-image\" alt=\"K\u00dcCHENHOUSE\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/07\/logo-kuchen-house-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">K\u00dcCHENHOUSE<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Construimos negocios s\u00f3lidos y rentables<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Mobiliario y decoraci\u00f3n                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>20 sucursales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Canon de entrada: 30.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/kuchenhouse\/?demandedocumentation=1&#038;utm_source=media&#038;utm_medium=1410832&#038;utm_campaign=cta-slider\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__header\"><h2 class=\"lc-gut-blog-post-interview__header-content\"><span class=\"lc-gut-blog-post-interview__number\">9<\/span><div class=\"lc-gut-blog-post-interview__header-text\"><span class=\"lc-gut-blog-post-interview__top-label\">preguntas&nbsp;<\/span><span class=\"lc-gut-blog-post-interview__subtitle\">a Cesar Losada, CEO de K\u00fcchenHouse<\/span><\/div><\/h2><\/div><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo definir\u00eda el concepto de K\u00fcchenHouse en pocas palabras?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: K\u00fcchenHouse es un modelo de franquicia &#8220;llave en mano&#8221; especializado en <strong>muebles de cocina alemanes de calidad<\/strong>. Se define por ser un negocio s\u00f3lido y rentable, con una misi\u00f3n clara: que cada franquiciado alcance el \u00e9xito y la autonom\u00eda en el menor tiempo posible y siempre de la mano de la franquicia.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfPodr\u00eda contarnos brevemente los or\u00edgenes de K\u00fcchenHouse y c\u00f3mo ha evolucionado su modelo en Espa\u00f1a desde su lanzamiento en 2007?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: K\u00fcchenHouse es una <strong>franquicia de cocinas alemanas<\/strong> que ha consolidado un modelo de negocio testeado durante casi 20 a\u00f1os de \u00e9xito continuo. Hoy es reconocida por parte del consumidor como <strong>una de las marcas de cocinas m\u00e1s potente en el Espa\u00f1a<\/strong>, con un gran prestigio y una amplia red de franquiciados. Su evoluci\u00f3n se ha basado en una fuerte apuesta por la innovaci\u00f3n tecnol\u00f3gica, siendo pionera en el uso de herramientas como la <strong>realidad virtual 4D<\/strong>.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 distingue a K\u00fcchenHouse?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: Los principales factores diferenciales de K\u00fcchenHouse son:<br>\u2022 <strong>Modelo &#8220;llave en mano&#8221;<\/strong>: La central se encarga de todo lo necesario para que el franquiciado pueda empezar a vender, desde la b\u00fasqueda del local hasta la formaci\u00f3n del equipo comercial.<br>\u2022 <strong>Producto <em>premium<\/em><\/strong>: Ofrece cocinas, ba\u00f1os y vestidores de dise\u00f1o alem\u00e1n de gama media y alta.<br>\u2022 <strong>Tecnolog\u00eda exclusiva<\/strong>: Utiliza herramientas pioneras como gafas de realidad virtual 4D e <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/inteligencia-artificial-y-digitalizacion-en-el-sector-de-las-franquicias\/\">inteligencia artificial que revolucionan la experiencia de compra<\/a> y son decisivas en el cierre de ventas.<br>\u2022 <strong>Condiciones financieras \u00fanicas<\/strong>: La marca destaca por no cobrar c\u00e1nones y ofrecer financiaci\u00f3n para el proyecto.<br>\u2022 <strong>Soporte integral 360\u00b0<\/strong>: Un equipo en la central apoya al franquiciado diariamente en todas las \u00e1reas: comercial, marketing, soporte t\u00e9cnico, formaci\u00f3n y gesti\u00f3n, asegurando un acompa\u00f1amiento constante.<br>\u2022 <strong>Alta rentabilidad<\/strong>: El modelo ofrece <strong>m\u00e1rgenes del 30 &#8211; 40 %<\/strong> por proyecto y una recuperaci\u00f3n de la inversi\u00f3n estimada en 18 &#8211; 24 meses.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/kuchenhouse-cocina-wp.png\" alt=\"\" class=\"wp-image-1410846\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/kuchenhouse-cocina-wp.png 840w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/kuchenhouse-cocina-wp-768x432.png 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/kuchenhouse-cocina-wp-360x203.png 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/kuchenhouse-cocina-wp-480x270.png 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/kuchenhouse-cocina-wp-640x360.png 640w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 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10.792 9.56005 12.3597 9.56005V7.56005C9.6875 7.56005 7.49976 9.74759 7.49976 12.4199H9.49976ZM12.3597 9.56005H15.8198V7.56005H12.3597V9.56005ZM15.8198 9.56005C16.3651 9.56005 16.9669 9.4189 17.4956 9.22247C18.0244 9.02599 18.5762 8.7385 18.9947 8.3758L17.6849 6.86442C17.5034 7.02171 17.1852 7.2042 16.799 7.34769C16.4127 7.49123 16.0544 7.56005 15.8198 7.56005V9.56005ZM18.9922 8.37798L22.1522 5.65777L20.8474 4.14202L17.6874 6.86224L18.9922 8.37798ZM19.1685 30.4314L22.0685 32.6714L23.291 31.0886L20.3911 28.8486L19.1685 30.4314ZM21.9726 32.5871C22.3408 32.9552 22.8395 33.1544 23.2304 33.2648C23.645 33.3819 24.0864 33.44 24.4598 33.44V31.44C24.2731 31.44 24.0145 31.4081 23.7741 31.3401C23.6565 31.3069 23.5592 31.2695 23.4859 31.233C23.4093 31.1948 23.3839 31.1699 23.3869 31.1729L21.9726 32.5871ZM24.4598 33.44H27.9998V31.44H24.4598V33.44ZM27.9998 33.44C28.799 33.44 29.5865 33.1456 30.2139 32.6881C30.842 32.2301 31.3818 31.5549 31.5899 30.7226L29.6496 30.2375C29.5777 30.5252 29.3675 30.83 29.0356 31.072C28.7031 31.3145 28.3205 31.44 27.9998 31.44V33.44ZM31.5701 30.7913L33.8101 23.9512L31.9094 23.3288L29.6694 30.1688L31.5701 30.7913ZM33.8025 23.9735C34.1312 23.0445 34.0165 22.0828 33.4742 21.3419C32.9352 20.6053 32.0571 20.2 31.0798 20.2V22.2C31.5024 22.2 31.7444 22.3647 31.8603 22.5231C31.973 22.6772 32.0483 22.9354 31.917 23.3064L33.8025 23.9735ZM31.0798 20.2H27.3398V22.2H31.0798V20.2ZM27.3398 20.2C27.3373 20.2 27.3416 20.1997 27.3504 20.2035C27.359 20.2074 27.3692 20.2142 27.3782 20.2243C27.3876 20.235 27.3914 20.2444 27.3923 20.2472C27.3932 20.2503 27.3881 20.2367 27.3925 20.2005L25.407 19.9598C25.2548 21.2156 26.1799 22.2 27.3398 22.2V20.2ZM27.3882 20.2317L27.8482 17.2317L25.8713 16.9286L25.4113 19.9286L27.3882 20.2317ZM27.8375 17.2897C28.1304 15.9229 27.2511 14.5031 25.956 14.0714L25.3235 15.9688C25.7084 16.0971 25.949 16.5575 25.8819 16.8706L27.8375 17.2897ZM25.9937 14.0848C25.3555 13.8433 24.6881 13.9027 24.1473 14.0902C23.612 14.2757 23.0868 14.6256 22.7523 15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\"><strong>\u00bfQu\u00e9 inversi\u00f3n se necesita para abrir una franquicia?<\/strong><\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">La estructura de inversi\u00f3n es la siguiente:<br>\u2022 Aportaci\u00f3n personal: 30.000 \u20ac<br>\u2022 Canon de entrada: 10.000 \u20ac<br>\u2022 Inversi\u00f3n total : 150.000 \u20ac<br>Adem\u00e1s, la compa\u00f1\u00eda ofrece la posibilidad de financiaci\u00f3n del proyecto.<\/p><\/div>\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 papel juegan la tecnolog\u00eda, realidad virtual e inteligencia artificial en la experiencia de compra y conversi\u00f3n de ventas?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: La tecnolog\u00eda es un pilar fundamental. Su herramienta pionera de <strong>realidad virtual 4D<\/strong> permite a los clientes vivir una experiencia inmersiva, visualizando y personalizando sus futuros espacios en tiempo real. Esta tecnolog\u00eda revoluciona la experiencia de compra y genera un impacto decisivo en el cierre de ventas, constituyendo uno de sus sistemas de venta \u00fanicos. La IA nos ayuda por otra parte a tener una trazabilidad completa del proceso de venta ejecutando acciones de revisi\u00f3n y correcci\u00f3n en tiempo real. Esto repercute en optimizar cada paso, desde el dise\u00f1o, fabricaci\u00f3n, montaje, control de calidad, fidelizaci\u00f3n del cliente, etc.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 tipo de apoyo ofrece la central al franquiciado en fases clave como la apertura, operaciones, marketing y gesti\u00f3n?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: K\u00fcchenHouse ofrece un acompa\u00f1amiento integral y constante bajo la premisa de que &#8220;el franquiciado nunca estar\u00e1 solo&#8221;. El soporte incluye:<br>\u2022 <strong>Apertura<\/strong>: B\u00fasqueda y negociaci\u00f3n del local, dise\u00f1o del <em>showroom<\/em>, campa\u00f1a de marketing inicial y formaci\u00f3n del equipo.<br>\u2022 <strong>T\u00e9cnico<\/strong>: nuestro departamento t\u00e9cnico est\u00e1 d\u00eda a d\u00eda apoyando cada dise\u00f1o de cocina que realizan los franquiciados, resolviendo dudas, aportando ideas, y controlando minuciosamente el proceso hasta la instalaci\u00f3n final.<br>\u2022 <strong>Ventas<\/strong>: Soporte continuo para maximizar ventas, con captaci\u00f3n y seguimiento de los vendedores.<br>\u2022 <strong>Marketing<\/strong>: Campa\u00f1as locales y nacionales para generar leads cualificados y atraer clientes desde el primer d\u00eda.<br>\u2022 <strong>Formaci\u00f3n<\/strong>: Programas de formaci\u00f3n iniciales y continuos que hacen que no se necesite experiencia previa en el sector.<br>\u2022 <strong>Gesti\u00f3n<\/strong>: Asesoramiento 360\u00b0 para optimizar costes, m\u00e1rgenes y procesos en todas las etapas del negocio.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Conoce Jes\u00fas Velasco - Franquicia K\u00fcchenHouse\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZHksetM0kbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo describir\u00eda el ritmo actual de expansi\u00f3n en Espa\u00f1a?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: La compa\u00f1\u00eda se encuentra en una fase de <strong>&#8220;plena expansi\u00f3n&#8221; en Espa\u00f1a<\/strong>. Su modelo de negocio tiene una s\u00f3lida proyecci\u00f3n de mercado y crecimiento tanto a nivel nacional como internacional. Actualmente, la red cuenta con<strong> 20 locales en la principales capitales de Espa\u00f1a<\/strong> y con varias aperturas en curso.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">Seg\u00fan su experiencia, \u00bfqu\u00e9 tipo de perfil tiene m\u00e1s \u00e9xito en este modelo (emprendedor local, inversor, profesional del sector)?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: El modelo es ideal para una amplia variedad de perfiles, ya que<strong> no se requiere experiencia previa <\/strong>gracias a la completa formaci\u00f3n ofrecida. Los perfiles buscados son:<br>\u2022 Emprendedores con ganas de liderar un negocio.<br>\u2022 Inversores que prefieran delegar la gesti\u00f3n en una franquicia llave en mano.<br>\u2022 Profesionales del sector que busquen crecer con el respaldo de una gran marca.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo perciben actualmente la demanda de cocinas en Espa\u00f1a y qu\u00e9 tendencias de consumo observan?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: El sector del mueble de cocina goza de una demanda continua, impulsada tanto por las<strong> reformas de viviendas<\/strong> como por la obra nueva. Una tendencia clave es que la compra de una cocina es planificada y no compulsiva, lo que permite una mejor argumentaci\u00f3n del producto. Adem\u00e1s, se observa una fuerte inclinaci\u00f3n hacia la <strong>especializaci\u00f3n y el producto a medida<\/strong>, lo que supone una diferenciaci\u00f3n clave frente a las grandes superficies comerciales.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 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32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<br><\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/franquicias-de-reformas-oportunidad-de-negocio-en-auge\/\">Franquicias de reformas: una oportunidad de negocio en auge en Espa\u00f1a<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1ntas aperturas tienen previstas para 2025 y cu\u00e1les son las ciudades prioritarias?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/10\/cesar-losada.jpg\" alt=\"Answer Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Cesar Losada<\/strong>: A muy corto plazo, ya en septiembre, abrimos <strong>nueva tienda de las m\u00e1s grande de Espa\u00f1a en Alfafar (Valencia)<\/strong>. Posteriormente tenemos programadas nuevas aperturas en <strong>Catalu\u00f1a y Andaluc\u00eda<\/strong>.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lc-gut-blog-post-ai-summary\" style=\"border: 1px solid #33333333;\"><div class=\"lc-gut-blog-post-ai-summary__header\"><div class=\"lc-gut-blog-post-ai-summary__image-wrapper\" style=\"height:10px;\"><img decoding=\"async\" class=\"lc-gut-blog-post-ai-summary__image\" src=\"\/wp-content\/uploads\/2025\/08\/logo-connect.svg\" alt=\"AI Summary\" \/><\/div><div class=\"lc-gut-blog-post-ai-summary__titles\"><p class=\"lc-gut-blog-post-ai-summary__pre-heading\">Nuestro resumen EN<\/p><h2 class=\"lc-gut-blog-post-ai-summary__main-heading\" style=\"color: var(--primary);\">5 puntos clave<\/h2><p class=\"lc-gut-blog-post-ai-summary__post-heading\">PoR L&#039;EXPRESS CONNECT IA<\/p><p class=\"lc-gut-blog-post-ai-summary__subtitle\">(Verificado por nuestra redacci\u00f3n)<\/p><\/div><\/div><p class=\"lc-gut-blog-post-ai-summary__paragraph\">Aqu\u00ed tienes un resumen en cinco puntos clave del art\u00edculo sobre el tema: \u201c<strong>Expansi\u00f3n de K\u00fcchenHouse: realidad virtual, apoyo integral y alta rentabilidad<\/strong>\u201d.<\/p><ul class=\"lc-gut-blog-post-ai-summary__list-items\"><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Origen s\u00f3lido<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Desde 2007, modelo probado con casi 20 a\u00f1os de \u00e9xito en Espa\u00f1a.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Diferenciales claros<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Llave en mano, producto premium, tecnolog\u00eda exclusiva y apoyo 360\u00b0.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Tecnolog\u00eda avanzada<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Realidad virtual 4D e inteligencia artificial en ventas y procesos.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Inversi\u00f3n atractiva<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Desde 150.000 \u20ac totales, alta rentabilidad y r\u00e1pida recuperaci\u00f3n.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Expansi\u00f3n<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">M\u00e1s de 20 locales y nuevas aperturas en Valencia, Catalu\u00f1a y Andaluc\u00eda.<\/p><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Entrevista a C\u00e9sar Losada, CEO de K\u00fcchenHouse, quien explica el concepto de la marca, su evoluci\u00f3n desde 2007, las claves diferenciales de su modelo de franquicia, el papel de la tecnolog\u00eda y la realidad virtual, as\u00ed como las oportunidades de inversi\u00f3n y expansi\u00f3n previstas en Espa\u00f1a para 2025.<\/p>\n","protected":false},"author":429,"featured_media":1410837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Expansi\u00f3n de K\u00fcchenHouse: alta rentabilidad en cocinas","_seopress_titles_desc":"C\u00e9sar Losada, CEO de K\u00fcchenHouse, explica el modelo llave en mano, la innovaci\u00f3n tecnol\u00f3gica y la expansi\u00f3n de la franquicia en Espa\u00f1a.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"556778,81855,994739,231026,451134,207656","_relevanssi_noindex_reason":"","footnotes":""},"categories":[893,1858],"tags":[],"type-de-post":[2066],"class_list":{"0":"post-1410832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sectores","8":"category-redes-de-franquicias","9":"type-de-post-articles-actualite"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1410832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1410832"}],"version-history":[{"count":1,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1410832\/revisions"}],"predecessor-version":[{"id":1558914,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1410832\/revisions\/1558914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1410837"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1410832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1410832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1410832"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1410832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}