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goodbrother™ kitchensWhy day one with goodbrother™ beats year three on your own
There's no shortage of kitchen renovation companies. After all, there are more than 30 million homes in the UK, with 10s of 1000s more being built every year. That’s a lot of kitchens, and demand just keeps on growing, so there are a lot of businesses which offer what they think homeowners need.
So, how do you stand out from the crowd and carve out your own piece of this £5billion+ market*?
For the goodbrother kitchens franchise, that’s all about the customer journey.
That means fundamentally redesigning what the kitchen-buying experience should look like. So, no massive showrooms full of stuff customers are not even sure they want, and no pushy sales pitches of products they never even asked for.
Instead, goodbrother guides customers through a process built around their ideas, their vision, and their timeline, starting long before they ever walk through the door. The online design tool means that by the time a customer arrives for an appointment, they're already informed and already engaged. They've done the groundwork themselves, at their own pace. The job of the goodbrother consultant is to refine and elevate that vision, not to start from scratch.
It's a fundamentally different model, and it works because it's built around how people actually want to buy kitchens.
Underpinning that modern experience is an equally fantastic product range.
goodbrother's kitchens are supplied by Baumann, a family-run German manufacturer with over a century of heritage behind them, founded on precision engineering, a broad range of styles, and the kind of quality that speaks for itself. These are products designed to match any customer’s expectations and bring their vision to life.
However, neither goodbrother nor Baumann are the kind of businesses which rest on their laurels and expect yesterday’s hero product to still be a winner tomorrow. That’s the kind of old-fashioned attitude goodbrother set out to change. Instead they are both constantly refining and innovating in order to stay at the very forefront of the market.
Which is why the goodbrother team recently travelled to Germany to visit their manufacturer and supplier directly. This wasn't a team building vacation, it was a working trip, focused on product training, getting under the bonnet of the existing range so they can describe and position it with real authority, and reviewing new products that are in the pipeline for future launch.
It’s the kind of involvement which makes a huge difference to any forward-thinking business. Not just knowing what you're selling, but understanding why it's the right choice for a customer and being able to articulate that in a way that builds confidence and drives decisions.
Why that matters to you
Anyone can decide they want to set up a kitchen business. You can find suppliers, put together a showroom, hire some staff, and open your doors. It won’t be easy, but it’s doable.
What you can't easily replicate is the ability to genuinely anticipate what customers want next, and to know how to bring it to them before the competition does. That takes more than a trade show visit once a year - it means understanding how customer tastes are shifting, what captures the imagination, and what customers really want for their homes. It also means having the supplier relationships and market knowledge to turn those insights into a reality.
It’s the kind of deep knowledge and expertise which only comes with years of experience but, when you join a franchise like goodbrother, you tap right into it from day one.
Success without the guesswork, and without years of expensive trial and error.
If you’d like to explore what that might look like for you in your area, get in touch to schedule an initial call.
Source: * JKMR 2024 Overview Report on the UK Fitted Kitchen Market
14 August 2026 Franchise news -
Bubble CiTeaExperienced Franchisee Chooses Bubble CiTea for Next...
Bubble CiTea’s latest franchisee, experienced business owner Aung, has officially taken over the brand’s established store at Highcross Shopping Centre in Leicester.
The successful takeover, completed last month, marks an exciting new chapter for Aung, who brings several years of hands-on franchising experience to the business. With a strong background in business ownership and a clear ambition to grow, Aung is now looking ahead to becoming a multi-store operator with Bubble CiTea.
Aung began his franchising journey in 2019 as a ChipsAway mobile repairer covering Barnsley. Just two years later, he expanded the operation into a car care centre, entering a period of significant business growth.
Having experienced the benefits of the franchise model first-hand, Aung knew that his next business venture would ideally be with another established franchise brand.
“My background in franchising began in 2019 as a ChipsAway mobile repairer covering Barnsley. In 2021, I expanded the business into a car care centre, which marked a period of significant growth,” said Aung.
“I have always been inspired to explore franchising because it is often easier than starting a business from scratch, especially when the brand is well-known and established with an existing customer base.”
When looking for his next opportunity, Aung was attracted to Bubble CiTea not only by the strength and recognition of the brand, but by the relationship he developed with its franchise team.
“I chose Bubble CiTea over other opportunities because the team is very approachable and supportive. I was able to share my long-term goals with them, and they have been helpful in every way. Furthermore, Bubble CiTea is a highly recognised brand that people know and trust.”
Taking over an existing corporate location also gave Aung the opportunity to step into an established Bubble CiTea store while benefiting from the training, systems and ongoing support provided by the brand.
He describes the transition into the business as remarkably straightforward.
“The onboarding process has been a breeze. The head office and franchise team kept me posted at every step, providing excellent guidance and advice.
“The training and ongoing support have been faultless; Cynthia has been incredibly quick to respond, and the training with Georgina was excellent, as she is clearly an expert in the field.”
The support extended beyond operational training. Bubble CiTea’s marketing team worked directly with Highcross Shopping Centre to coordinate social media activity and marketing strategy around Aung taking over the location, while ensuring he remained involved in the process.
For prospective franchisees, Aung’s story demonstrates one of the advantages of joining an established franchise system: entrepreneurs remain responsible for building and growing their own businesses, but can do so with the infrastructure, experience and resources of a recognised brand behind them.
Pollyanna Smalley, Franchise Director of Bubble CiTea said, “Having Aung join us as a franchisee is a real pleasure! With his experience as a franchisee in another business, we’re confident he’ll take the existing site from strength to strength. We’re excited to see it grow and look forward to supporting Aung as he begins his Bubble Citea journey and hopefully welcomes more sites in the future!”
And for Aung, Leicester is intended to be only the beginning.
“Looking ahead, my ambition is to become a multi-store franchisee and grow together with the entire team,” he said.
That ambition is already being supported by Bubble CiTea’s franchise team, with franchise consultant Krishma Vaghela working closely with Aung to help identify and secure a suitable second site. The process reflects the brand’s focus on building long-term relationships with franchisees and supporting successful operators who want to expand within the network.
“I would like to express my sincere thanks to everyone at Bubble CiTea for allowing me to be a part of the family.”
With an experienced franchise operator now at the helm in Leicester, and plans for further growth already taking shape, Aung’s move into Bubble CiTea represents exactly the type of long-term partnership the brand is seeking as it continues to grow its franchise network across the UK.
12 August 2026 Franchise news -
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Emma Expanding its UK Retail Network with the Opening of...
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