{"id":1835049,"date":"2026-11-09T11:46:23","date_gmt":"2026-11-09T10:46:23","guid":{"rendered":"https:\/\/lexpress-franchise.com\/en-us\/news\/wise-coatings-premium-service-brands-expansion\/"},"modified":"2026-11-09T10:49:00","modified_gmt":"2026-11-09T09:49:00","slug":"wise-coatings-premium-service-brands-expansion","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/en-us\/news\/wise-coatings-premium-service-brands-expansion\/","title":{"rendered":"Wise Coatings Grows in 17 States Under Premium Service Brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Epoxy garage floors draw &#8220;a lot of demand,&#8221; according to the<a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/franchise-franchisee-franchisor-roles-responsibilities\/\"> franchisor<\/a> that just bought one of the sector&#8217;s specialists. Five months after Premium Service Brands bought Wise Coatings, the Florida specialist runs 22 locations across 17 states inside a network of more than 1,000 franchise owners, with growth driven by referrals between sister brands.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wise Coatings<\/strong>, based in Lake Mary, Florida, installs epoxy and polyaspartic floor systems in garages, basements, patios and commercial buildings. Its location finder lists <strong>22 territories in 17 states<\/strong>, from Alabama to Utah. They include four in Florida and two each in Utah and Virginia. In June 2026, <strong>Premium Service Brands<\/strong> (PSB), a multi-brand home services franchisor, acquired the company and made it the <strong>10th brand<\/strong> in its portfolio. The two sides negotiated the deal for about six months.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6af1bdd290f34\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/hands-binoculars-480x188.png\" class=\"lf-gut-franchise-image\" alt=\"Wise Coatings\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/11\/wise-coatings-logo.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/wise-coatings\/\">\n                                            <p class=\"lf-gut-franchise-title\">Wise Coatings<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Nation&#039;s Best Concrete Floor Coating Service.<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Construction &#8211; Renovation                                        <\/li>\n                                                                                <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Liquid capital: $                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/forms.lexpress-franchise.com\/en-us\/form?version_id=franchise_enseigne_en_us&#038;franchise_id=1835057&#038;tracking_referrer=https%3A%2F%2Flexpress-franchise.com%2Fen-us%2Fnews%2Fwise-coatings-premium-service-brands-expansion%2F\">I want more info<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">A specialist brand joins a 10-brand platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PSB&#8217;s brands cover painting, plumbing, garage door installation and repair, cleaning, junk removal and specialty renovations. They include <strong>360 Painting<\/strong>, <strong>Grout Medic<\/strong> and <strong>ProLift Garage Doors<\/strong>. Founder and CEO <strong>Paul Flick<\/strong> told Franchise Times that the group has about <strong>1,200 franchisees<\/strong>, against roughly two dozen at Wise Coatings when the deal closed. He describes the brand as a natural complement to ProLift: technicians who service a garage door can see at once whether the floor has been coated.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">The home services industry is not sexy. But it is very predictable and the demand is there.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">A QUOTE FROM<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Paul Flick<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO and founder, Premium Service Brands<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">Cross-referrals as a growth engine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under PSB, Wise Coatings keeps operating largely as before. The main addition is an internal referral system. PSB runs a multi-brand operating platform called <strong>Nesto<\/strong>. A franchisee can <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/greg-flynn-building-the-worlds-largest-franchise-empire\/\">operate one brand or all ten<\/a>, and jobs that fall outside a franchisee\u2019s own brands are passed to other operators in the network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <strong>Whitney White<\/strong>, co-founder and CEO of Wise Coatings, the effect showed up quickly. Within three weeks, her Ocala, Florida, branch received a referral from a Grout Medic operator and closed the work. &#8220;It means more revenue. It means more profit,&#8221; says <strong>Whitney White, co-founder and CEO of Wise Coatings<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">Why multi-brand home services keep consolidating<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/lexpress-franchise.com\/en-us\/news\/advantaclean-founder-reacquires-brand-bringing-homefront-brands-to-6-concepts\/\">Bringing several trades under one franchisor<\/a> has become a common strategy in home services. The logic is mostly commercial. A homeowner who hires one provider is often open to related work, and a shared lead pool lowers the cost of finding each new job. PSB says it signed <strong>117 new franchise agreements in 2025<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It reports a similar pace for 2026. Flick has said his priority is how many new franchisees the group can train and support properly, more than how fast it signs them. White came to the deal with <strong>15 years<\/strong> in home services. Before Wise Coatings, she helped grow SoftWash Systems to more than <strong>200 locations<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">What comes next for Wise Coatings<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After the transition, White moves into the role of <strong>head of development and training<\/strong> at Premium Service Brands. That puts her in charge of the stage where new territories are opened and staffed. Co-founder <strong>Brandon Vaughn<\/strong> stays on through the integration before leaving for other ventures. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wise Coatings still recruits franchise owners through its own franchise development site. In the 17 states where it already operates, the brand now sits next to nine other PSB concepts. Whether it opens new states quickly will depend on how many existing PSB operators add floor coatings to the trades they already run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Epoxy garage floors draw &#8220;a lot of demand,&#8221; according to the franchisor that just bought one of the sector&#8217;s specialists. Five months after Premium Service Brands bought Wise Coatings, the Florida specialist runs 22 locations across 17 states inside a network of more than 1,000 franchise owners, with growth driven by referrals between sister brands. [&hellip;]<\/p>\n","protected":false},"author":788,"featured_media":1835108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1614685,1615098,1625847,1634480,1643500,1806323","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3594],"tags":[],"type-de-post":[2066],"class_list":["post-1835049","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-networks","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1835049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/comments?post=1835049"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1835049\/revisions"}],"predecessor-version":[{"id":1835118,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1835049\/revisions\/1835118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media\/1835108"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media?parent=1835049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/categories?post=1835049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/tags?post=1835049"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/type-de-post?post=1835049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}