{"id":1833106,"date":"2026-11-02T15:10:07","date_gmt":"2026-11-02T14:10:07","guid":{"rendered":"https:\/\/lexpress-franchise.com\/en-us\/news\/amo-samis-shawarma-franchise-expansion-us\/"},"modified":"2026-11-02T14:32:01","modified_gmt":"2026-11-02T13:32:01","slug":"amo-samis-shawarma-franchise-expansion-us","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/en-us\/news\/amo-samis-shawarma-franchise-expansion-us\/","title":{"rendered":"Amo Sami&#8217;s Shawarma Moves from Detroit Food Truck to 100+ Franchise Locations Nationwide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A Michigan food truck that triggered a viral shawarma movement online is now building a national<a href=\"https:\/\/lexpress-franchise.com\/en-us\/our-franchises\/\"> franchise<\/a>. <em>Amo Sami&#8217;s Shawarma<\/em>, formally launched as a <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/what-is-a-franchise\/\">franchise concept <\/a>in 2024, announced in April 2026 that <strong>102 locations<\/strong> are in development across more than <strong>14 states<\/strong>, as the brand extends from its Detroit-area base into Florida, Arizona, and Ohio.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The concept traces its roots to 2016, when <strong>Sami Rayshouny<\/strong> opened a small family restaurant in the Detroit area under the name Sami&#8217;s Fattoush. In 2022, Rayshouny shifted to a food truck format, where his slow-cooked, crispy chicken shawarma became the focus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lines at large regional events and a wave of social media videos under the name <strong>#SamiStyle<\/strong> pushed the brand to national attention. In 2024, Rayshouny formalized the concept alongside co-founder <strong>Weesam &#8220;Sam&#8221; Ali<\/strong>, naming it Amo Sami&#8217;s Shawarma. &#8220;Amo&#8221; is the Arabic word for uncle, and the brand positions itself as a family-style, community-rooted fast-casual concept. All proteins served at every location are certified <strong>100% halal<\/strong>.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6ae8b8d74d592\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/hands-binoculars-480x188.png\" class=\"lf-gut-franchise-image\" alt=\"Amo Sami\u2019s Shawarma\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/11\/amo-samis-shawarma-logo.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/amo-samis-shawarma\/\">\n                                            <p class=\"lf-gut-franchise-title\">Amo Sami\u2019s Shawarma<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">100% Halal \u00b7 Authentic Lebanese recipes, with Sami\u2019s twist<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restaurant                                        <\/li>\n                                                                                <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Liquid capital: $                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/amo-samis-shawarma\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https%3A%2F%2Flexpress-franchise.com%2Fen-us%2Fnews%2Famo-samis-shawarma-franchise-expansion-us%2F\">I want more info<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">90 New Franchise Agreements Signed in One Announcement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On April 14, 2026, the company published a press release announcing it had signed <strong>90 new <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/what-is-a-franchise-agreement\/\">franchise agreements<\/a><\/strong>, bringing its total development pipeline to <strong>102 locations<\/strong>. The brand said it operates across more than <strong>14 states<\/strong> and has built supply chain and operational infrastructure capable of supporting locations in all 50 states. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The expansion push follows a deliberate sequencing: the co-founders stated they prioritized internal systems over speed, ensuring each franchised location could replicate the same product and guest experience as the original Detroit-area units.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">We focused on getting the foundation right first. Supply chain, operations, and support systems had to be in place so every location can deliver the same experience.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">A QUOTE FROM<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Weesam &quot;Sam&quot; Ali<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Co-Founder, Amo Sami&#039;s Shawarma<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">From Six Michigan Locations to a Multi-State Rollout<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The brand currently counts <strong>six open locations<\/strong>, all in Michigan: Dearborn, Southgate, Sterling Heights (two units), Warren, and Wayne. A seventh restaurant opened in Tampa, Florida in May 2026, marking the brand&#8217;s first out-of-state footprint. Three additional markets are listed as coming soon on the company&#8217;s website: <strong>Tempe, Arizona<\/strong>; <strong>Wesley Chapel, Florida<\/strong>; and <strong>Dublin, Ohio<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opening sequence reflects a pattern common to emerging <a href=\"https:\/\/lexpress-franchise.com\/en-us\/our-franchises\/fast-food\/\">fast-food franchises<\/a>: dense home-market operations first, then a handful of distant markets as operational proof points before a broader national buildout. &#8220;We&#8217;re seeing people go out of their way to come try it. That level of support is what drives us to keep raising the bar as we grow,&#8221; adds <strong>Sami Rayshouny, Co-Founder of Amo Sami&#8217;s Shawarma<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">Halal Fast Casual as a Positioning Anchor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>halal fast-casual<\/strong> segment has attracted growing consumer and investor attention in the United States over recent years, driven by broader demand for diverse protein formats and certified supply chains across urban and suburban markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amo Sami&#8217;s Shawarma centers its product differentiation on a specific preparation: proteins slow-cooked on a vertical rotisserie and pressed to order for a crispy exterior, a method the brand describes as its defining signature. The name &#8220;Amo Sami&#8221; and the brand&#8217;s community involvement, including local food drives and Ramadan programs, reinforce a positioning grounded in cultural authenticity rather than generic Middle Eastern fast-food aesthetics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">Investment Details and Next Steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No franchise fee or investment range figures appear in publicly available materials from the brand as of this writing. The company&#8217;s franchise development is supported by <strong>PRO RCS<\/strong>, cited in company communications as a key partner in the brand&#8217;s growth infrastructure. The conversion of <strong>102 in-development commitments<\/strong> into open restaurants will depend on site selection, permitting, and individual franchisee timelines across each market. Amo Sami&#8217;s Shawarma has not disclosed a target opening count for 2026 or a projected year for reaching full national coverage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Michigan food truck that triggered a viral shawarma movement online is now building a national franchise. Amo Sami&#8217;s Shawarma, formally launched as a franchise concept in 2024, announced in April 2026 that 102 locations are in development across more than 14 states, as the brand extends from its Detroit-area base into Florida, Arizona, and [&hellip;]<\/p>\n","protected":false},"author":788,"featured_media":1833123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1806514,1830612,1831723,1787359,1820489,1767670","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3594],"tags":[],"type-de-post":[2066],"class_list":["post-1833106","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-networks","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1833106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/comments?post=1833106"}],"version-history":[{"count":3,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1833106\/revisions"}],"predecessor-version":[{"id":1833144,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1833106\/revisions\/1833144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media\/1833123"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media?parent=1833106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/categories?post=1833106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/tags?post=1833106"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/type-de-post?post=1833106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}