{"id":1829538,"date":"2026-10-22T10:27:21","date_gmt":"2026-10-22T08:27:21","guid":{"rendered":"https:\/\/lexpress-franchise.com\/en-us\/news\/mikes-red-tacos-36-units-florida-expansion\/"},"modified":"2026-10-22T10:07:45","modified_gmt":"2026-10-22T08:07:45","slug":"mikes-red-tacos-36-units-florida-expansion","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/en-us\/news\/mikes-red-tacos-36-units-florida-expansion\/","title":{"rendered":"Mike&#8217;s Red Tacos Targets Florida with a 36-Unit Development Agreement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Birria now appears on <strong>3.7%<\/strong> of U.S. restaurant menus, more than four times its 2022 share. Riding that momentum, <em>Mike&#8217;s Red Tacos<\/em> has signed a 36-unit development agreement to expand into Tampa, Orlando, and Florida&#8217;s East Coast, with a veteran multi-brand operator committing to one of the country&#8217;s fastest-growing restaurant markets.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mike&#8217;s Red Tacos<\/strong> launched as a San Diego food truck in 2021. Its first brick-and-mortar restaurant opened in August 2022. In the four years since, the <a href=\"https:\/\/lexpress-franchise.com\/en-us\/our-franchises\/\">franchise brand<\/a> has accumulated more than <strong>350<\/strong> committed locations nationwide, earned a spot on Yelp&#8217;s Top 100 U.S. Restaurants list in 2023, and received Nation&#8217;s Restaurant News&#8217; Hot Concept designation in 2026. The Florida agreement is among the largest single-market commitments the brand has announced to date.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6ada8e93541ae\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/hands-binoculars-480x188.png\" class=\"lf-gut-franchise-image\" alt=\"Mike&#8217;s Red Tacos\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/mikes-red-tacos-logo.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/mikes-red-tacos\/\">\n                                            <p class=\"lf-gut-franchise-title\">Mike&#8217;s Red Tacos<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">The Birria Experience<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restaurant                                        <\/li>\n                                                                                <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Liquid capital: $                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/mikes-red-tacos\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https%3A%2F%2Flexpress-franchise.com%2Fen-us%2Fnews%2Fmikes-red-tacos-36-units-florida-expansion%2F\">I want more info<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">A 36-Unit Florida Deal Led by a Veteran Multi-Brand Operator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/franchise-franchisee-franchisor-roles-responsibilities\/\">franchisee<\/a> behind the Florida expansion is <strong>Built Different Brands<\/strong>, a multi-brand operator led by CEO <strong>Kal Gullapalli<\/strong>. The company currently operates more than <strong>80<\/strong> restaurants across concepts including <a href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/daves-hot-chicken\/\">Dave&#8217;s Hot Chicken<\/a>, <a href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/marcos-pizza\/\">Marco&#8217;s Pizza<\/a>, and PopUp Bagels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the development agreement, Built Different Brands will open <strong>36<\/strong> Mike&#8217;s Red Tacos locations across greater Tampa, greater Orlando, and the Florida East Coast. The first restaurant under the deal is expected to open in 2027, with the remaining units to follow over several years. Gullapalli cited the authenticity of the concept as a key driver of the decision.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Birria and consome offer a craveable, shareable experience with genuine authenticity that has a real draw for consumers.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">A QUOTE FROM<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Kal Gullapalli<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO, Built Different Brands<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">Florida&#8217;s Fast-Casual Market and the Birria Trend<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Florida is among the most active states for new franchise development in the United States. Population growth, year-round tourism, and dense urban corridors in the Tampa-Orlando-Miami triangle have made the state a consistent target for emerging restaurant brands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mike&#8217;s Red Tacos enters that environment as birria gains significant traction nationally. According to Datassential, birria now appears on <strong>3.7%<\/strong> of U.S. menus, a figure that represents more than four times its penetration in 2022. <strong>Vincent Montanelli<\/strong>, president of Mike&#8217;s Red Tacos, noted that the company is focused on placing the brand with experienced operators in high-potential markets.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">3.7%<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">Birria&#8217;s share of U.S. restaurant menus in 2026, up from under 1% in 2022. (Source: Datassential)<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">From Food Truck to 350 Committed Locations in Four Years<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pace of Mike&#8217;s Red Tacos&#8217; national rollout is notable even within a fast-casual sector accustomed to rapid scaling. Investors <strong>Vincent Montanelli<\/strong> and <strong>Bill Phelps<\/strong>, who previously helped grow <a href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/daves-hot-chicken\/\">Dave&#8217;s Hot Chicken<\/a> and Wetzel&#8217;s Pretzels into national brands, are guiding the expansion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy centers on selling development rights to already-established multi-unit operators, reducing the execution risk that typically accompanies emerging brand growth. The Florida deal with Built Different Brands fits that pattern: Gullapalli&#8217;s group enters with a proven track record across multiple quick-service and fast-casual concepts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">What the Florida Pipeline Signals for the Brand&#8217;s Expansion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With more than <strong>350<\/strong> units committed from California to New England and now into Florida, Mike&#8217;s Red Tacos is transitioning from an emerging brand to a mid-scale national chain. The Florida development agreement follows earlier deals covering markets including Chicago, Detroit, the Twin Cities, Austin, and Boston, as well as a 22-unit agreement for Texas and Northern California announced in August 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Whether the system can sustain its development velocity while maintaining the consistency that earned its early critical recognition remains an open question as build-outs begin across multiple markets simultaneously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birria now appears on 3.7% of U.S. restaurant menus, more than four times its 2022 share. Riding that momentum, Mike&#8217;s Red Tacos has signed a 36-unit development agreement to expand into Tampa, Orlando, and Florida&#8217;s East Coast, with a veteran multi-brand operator committing to one of the country&#8217;s fastest-growing restaurant markets. Mike&#8217;s Red Tacos launched [&hellip;]<\/p>\n","protected":false},"author":788,"featured_media":1829565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Mike's Red Tacos Signs 36-Unit Florida Deal","_seopress_titles_desc":"Mike\u2019s Red Tacos is entering Florida with a 36-unit development deal covering Tampa, Orlando, and the East Coast.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1820880,1826624,1819022,1545074,1760454,1813130","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3594],"tags":[],"type-de-post":[2066],"class_list":["post-1829538","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-networks","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1829538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/comments?post=1829538"}],"version-history":[{"count":2,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1829538\/revisions"}],"predecessor-version":[{"id":1829547,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1829538\/revisions\/1829547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media\/1829565"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media?parent=1829538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/categories?post=1829538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/tags?post=1829538"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/type-de-post?post=1829538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}