{"id":1819022,"date":"2026-09-16T14:39:12","date_gmt":"2026-09-16T12:39:12","guid":{"rendered":"https:\/\/lexpress-franchise.com\/en-us\/news\/lebron-james-takes-equity-stake-in-mikes-red-tacos-as-franchise-commitments-top-300\/"},"modified":"2026-09-16T12:04:26","modified_gmt":"2026-09-16T10:04:26","slug":"lebron-james-takes-equity-stake-in-mikes-red-tacos-as-franchise-commitments-top-300","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/en-us\/news\/lebron-james-takes-equity-stake-in-mikes-red-tacos-as-franchise-commitments-top-300\/","title":{"rendered":"LeBron James Takes Equity Stake in Mike&#8217;s Red Tacos as Franchise Commitments Top 300"},"content":{"rendered":"\n<p class=\"has-bold-font-weight wp-block-paragraph\" style=\"font-weight:700\"><strong>LeBron James has taken a direct equity stake in <em>Mike&#8217;s Red Tacos<\/em>, a Los Angeles-based taco <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/what-is-a-franchise\/\">franchise concept <\/a>operating three corporate locations with more than <strong>300 franchise development commitments<\/strong> already signed. The announcement, made public on September 15, positions James as an investor with capital in the company, not as a brand ambassador, alongside a brand that has closed out nine states to new franchise inquiries.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mike&#8217;s Red Tacos<\/strong> built its initial footprint in the Los Angeles and Orange County markets before launching a franchise development program. The <a href=\"https:\/\/lexpress-franchise.com\/en-us\/our-franchises\/fast-food\/\">fast food franchise brand<\/a> reports more than <strong>300 signed franchise commitments<\/strong> across the United States as of mid-September 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the states listed as fully committed to franchise capacity are California, Texas, and Minnesota. The announcement was made jointly by the brand and confirmed through a GlobeNewswire release dated September 15, 2026, with additional reporting by Franchise Times the same day.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6aaad34c363c9\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/06\/hands-binoculars-on-pink-background.webp\" class=\"lf-gut-franchise-image\" alt=\"Jersey Mike\u2019s\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/08\/jersey-mikes-logo-blue-oval-red-border.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/jersey-mikes\/\">\n                                            <p class=\"lf-gut-franchise-title\">Jersey Mike\u2019s<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">A Sub Above<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restaurant                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>Not disclosed                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Liquid capital: $500000                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/en-us\/franchise\/jersey-mikes\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/en-us\/?p=1819022\">I want more info<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">An Equity Investment, Not an Endorsement Deal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When high-profile athletes attach their name to a food concept, the arrangement typically takes the form of a licensing agreement or a promotional partnership. The structure confirmed for <strong>LeBron James<\/strong> and <strong>Mike&#8217;s Red Tacos<\/strong> is different: the brand stated that James holds a direct ownership position, with his own capital placed into the company. <strong>CEO Andrew Feghali<\/strong> outlined what that distinction means in practice for the brand&#8217;s conversations with prospective <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/franchise-franchisee-franchisor-roles-responsibilities\/\">franchisees<\/a> and with commercial real estate landlords.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">What LeBron gives us is signal. Signal to the franchise community and signal to landlords. When someone with his track record puts his own capital into an emerging brand, it moves the conversation from &#8216;interesting&#8217; to &#8216;How can I get involved?&#8217; That compresses the timeline on everything.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">A QUOTE FROM<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Andrew Feghali<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO, Mike&#039;s Red Tacos<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">More Than 300 Commitments and Nine States Closed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the time of the announcement, <strong>Mike&#8217;s Red Tacos<\/strong> had recorded more than <strong>300 signed franchise development agreements<\/strong>. Nine states are classified as fully committed, meaning the brand is no longer accepting new franchise inquiries for those territories. California, Texas, and Minnesota are among the publicly identified closed markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Franchise Times reported on September 15 that the pace of commitments had accelerated in the months following earlier coverage of the brand&#8217;s Los Angeles and Orange County expansion, suggesting that broader national awareness of the concept has translated into franchise interest beyond the West Coast.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">300+<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">franchise development commitments signed by mid-September 2026, with nine states fully closed to new inquiries. (Source: GlobeNewswire, September 15, 2026.)<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">A Pasadena Training Center and the Next Phase of Development<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mike&#8217;s Red Tacos<\/strong> is scheduled to open a dedicated franchisee training center in Pasadena, California, next month. The facility will serve as the operational hub for new franchise owners completing their initial training before opening their own locations. The brand currently operates <strong>three corporate locations<\/strong>, which have functioned both as customer-facing restaurants and as live training environments for incoming operators. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The combination of a standalone training center and a signed commitment base of more than <strong>300 units<\/strong> indicates a brand moving from early-stage development into a broader rollout phase, according to Franchise Times reporting from September 15.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LeBron James has taken a direct equity stake in Mike&#8217;s Red Tacos, a Los Angeles-based taco franchise concept operating three corporate locations with more than 300 franchise development commitments already signed. The announcement, made public on September 15, positions James as an investor with capital in the company, not as a brand ambassador, alongside a [&hellip;]<\/p>\n","protected":false},"author":788,"featured_media":1819047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"LeBron James Invests in Mike's Red Tacos Franchise","_seopress_titles_desc":"LeBron James takes a direct stake in Mike\u2019s Red Tacos, with 300+ franchise commitments across nine states.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1759270,1786925,1760454,1792035,1794167,1804750","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3594],"tags":[],"type-de-post":[2066],"class_list":["post-1819022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-franchise-networks","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1819022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/users\/788"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/comments?post=1819022"}],"version-history":[{"count":4,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1819022\/revisions"}],"predecessor-version":[{"id":1819059,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1819022\/revisions\/1819059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media\/1819047"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media?parent=1819022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/categories?post=1819022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/tags?post=1819022"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/type-de-post?post=1819022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}