{"id":1817185,"date":"2026-09-09T17:05:28","date_gmt":"2026-09-09T15:05:28","guid":{"rendered":"https:\/\/lexpress-franchise.com\/en-us\/articles\/can-you-open-a-voodoo-doughnut-shop-in-the-u-s\/"},"modified":"2026-09-09T16:46:25","modified_gmt":"2026-09-09T14:46:25","slug":"can-you-open-a-voodoo-doughnut-shop-in-the-u-s","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/en-us\/articles\/can-you-open-a-voodoo-doughnut-shop-in-the-u-s\/","title":{"rendered":"Can You Open a Voodoo Doughnut Shop in the U.S.?"},"content":{"rendered":"\n

Founded in a single Portland storefront in 2003, Voodoo Doughnut<\/em> ran 24 shops across nine states by October 2025. That network grew on the company’s own capital and on private equity backing, not on franchisees<\/a>. This article covers what the brand is, how it is structured, and which U.S. donut chains do sell franchises in the U.S<\/a>.<\/strong><\/p>\n\n\n\n

\n\n\n\n

The pink boxes travel further than the shops do. Voodoo Doughnut is one of the most photographed food brands in the country, yet its footprint stays small next to the national donut chains. Searches for a Voodoo Doughnut franchise<\/strong> hit the same wall every time: the company publishes no franchise offer.<\/p>\n\n\n\n

What is Voodoo Doughnut?<\/h2>\n\n\n\n

Voodoo Doughnut<\/strong> opened in 2003<\/strong> in Old Town, Portland, Oregon. Founders Kenneth “Cat Daddy” Pogson and Tres Shannon had noticed that downtown Portland had no doughnut shop, and took a small storefront between two nightclubs. By the company’s own account, national media picked up the story within the first month.<\/p>\n\n\n\n

What followed built the brand: more than 35 handcrafted creations<\/strong> including a vegan line, near round-the-clock hours, the pink box, and items such as the Bacon Maple Bar. Coverage ran from the Travel Channel and Good Morning America to People, GQ and Food & Wine, alongside appearances in Portlandia. The shops became destinations in their own right.<\/p>\n\n\n\n

Growth accelerated once outside capital arrived. San Francisco private equity firm Fundamental Capital<\/strong> took a majority stake in 2017<\/strong>, and the chain moved from six locations to 24 shops in nine states<\/strong> by October 2025.<\/p>\n\n\n\n

Is Voodoo Doughnut a franchise company?<\/h2>\n\n\n\n

No, Voodoo Doughnut does not operate as a franchise system<\/h3>\n\n\n\n

Its website carries a menu, a locations page, catering and careers, but no franchising section of any kind. There is no published Franchise Disclosure Document <\/a>and no application process for prospective operators. Under the FTC Franchise Rule (16 CFR Part 436)<\/strong>, a franchise combines a trademark licence, significant control or assistance, and a required payment. Voodoo Doughnut markets no such arrangement to the public.<\/p>\n\n\n\n

How Voodoo Doughnut is structured and operates<\/h3>\n\n\n\n

The company is privately held, with Fundamental Capital in the majority position since 2017. In November 2024<\/strong>, Tamarix Capital Partners announced a financing alongside Fundamental Capital, describing 21 locations<\/strong> at that date and stating that the money would let it “further execute organic growth initiatives by continuing to open new locations across the country”. In a franchise system<\/a>, that expansion capital comes from franchisees instead.<\/p>\n\n\n\n

Each new market is announced by the company and staffed through its own hiring, as with the Dallas store announced in 2023 with roughly 75 local jobs attached<\/strong>. Chris Schultz served as CEO from 2018 until October 2025.<\/p>\n\n\n

<\/svg><\/div>

Good to know<\/p>

\n
\n

Some Voodoo Doughnut counters sit inside airports and theme parks. These are concession partnerships, not franchises. The shop at Denver International Airport<\/strong>, opened in October 2022, was brought in by JAF Concessions<\/strong>, a certified airport concessions operator. At Nashville International Airport<\/strong>, the counter opened in September 2023 in partnership with the restaurant group Strategic Hospitality. Both start from a concessions contract with the host venue.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n

Donut brands in the U.S. that do operate as franchise systems<\/h2>\n\n\n\n

Several established donut chains do sell franchises in the United States and publish their requirements. The figures below come from each brand’s own franchising material or from the Entrepreneur Franchise 500.<\/p>\n\n\n\n

Dunkin’<\/h3>\n\n\n\n
    \n
  • Total estimated initial investment<\/strong> : from $443,000 to $1,832,500<\/strong>, per the 2026 Entrepreneur Franchise 500 listing<\/li>\n\n\n\n
  • Initial franchise fee<\/strong> : from $40,000 to $90,000<\/strong><\/li>\n\n\n\n
  • Requirements<\/strong> : $500,000<\/strong> net worth, $250,000<\/strong> cash, across a system of more than 14,000 units<\/strong><\/li>\n<\/ul>\n\n\n\n

    Duck Donuts<\/h3>\n\n\n\n
      \n
    • Total estimated initial investment<\/strong> : from $536,150 to $774,500<\/strong>, excluding tenant allowance, per the brand’s franchising site<\/li>\n\n\n\n
    • Requirements<\/strong> : $200,000<\/strong> minimum liquid capital and $400,000<\/strong> minimum net worth<\/li>\n\n\n\n
    • Model<\/strong> : made-to-order doughnuts, franchising since 2013<\/li>\n<\/ul>\n\n\n\n

      Shipley Do-Nuts<\/h3>\n\n\n\n
        \n
      • Total estimated investment<\/strong> : from $520,000 to $856,000<\/strong>, per the brand’s franchise site, which references its 2026 Franchise Disclosure Document<\/li>\n\n\n\n
      • Initial franchise fee<\/strong> : $40,000<\/strong><\/li>\n\n\n\n
      • Requirements<\/strong> : $225,000<\/strong> minimum liquid assets and $750,000<\/strong> minimum net worth<\/li>\n<\/ul>\n\n\n\n

        Randy’s Donuts<\/h3>\n\n\n\n
          \n
        • Structure<\/strong> : a hub and spoke model, with a $35,000<\/strong> initial fee for the first hub and a $12,500<\/strong> deposit per satellite store<\/li>\n\n\n\n
        • Scale<\/strong> : roughly $2.5 million<\/strong> for a domestic multi-unit project spread over several years, with candidates referred to Item 7 of its FDD<\/li>\n<\/ul>\n\n\n
          <\/svg><\/div>

          How to read a donut franchise cost figure<\/h3>
          \n
          \n

          No public source produces an average U.S. franchise start-up cost. The citable number for a given brand is Item 7<\/strong> of its current Franchise Disclosure Document, which breaks the range down line by line and includes additional funds for the initial period. Item 5 gives the initial fee, Item 6 the recurring ones. Filing an FDD is disclosure, not government approval.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n

          An independent doughnut shop is the other route in this sector. It carries no trademark licence, no royalty and no franchisor support. Voodoo Doughnut began that way in 2003.<\/p>\n\n\n\n

          \n \n Frequently asked questions about opening a Voodoo Doughnut shop <\/span>\n \n\n