{"id":1597507,"date":"2026-03-16T17:04:50","date_gmt":"2026-03-16T16:04:50","guid":{"rendered":"https:\/\/lexpress-franchise.com\/en-us\/news\/kretz-family-expanding-luxury-real-estate-franchising\/"},"modified":"2026-03-16T16:06:46","modified_gmt":"2026-03-16T14:06:46","slug":"kretz-family-expanding-luxury-real-estate-franchising","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/en-us\/news\/kretz-family-expanding-luxury-real-estate-franchising\/","title":{"rendered":"\u201cAmericans Love The Parisian Agency on Netflix\u201d: Kretz Family Launches International Luxury Real Estate Franchises"},"content":{"rendered":"\n<p><strong>Viewers first met them on screen in <strong>Netflix\u2019s hit series <em>The Parisian Agency<\/em><\/strong>, following the French family as they sell exceptional properties. Behind the scenes, Kretz Real Estate has built a trajectory that goes far beyond being just a \u201cluxury star agency.\u201d<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Just weeks after opening its <strong>flagship office <\/strong>in Paris\u2019s 7th arrondissement, the company is taking the next step: <strong>launching its franchise model internationally<\/strong>, with two markets already confirmed: <strong>Belgium<\/strong> and <strong>Mauritius<\/strong>.<\/p>\n\n\n\n<p>In an interview with <em>L\u2019Express Franchise<\/em>, Alexandre Bruneau, CEO of Kretz Real Estate, outlines the company\u2019s expansion strategy: <strong>building the network, opening physical agencies outside France, expanding internationally through <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/what-is-a-franchise-agreement\/\">franchise agreements<\/a>, and bringing the brand to the U.S. to pursue the American dream.<\/strong><\/p>\n\n\n\n<p>The show delivers the visuals: <strong>sun-drenched villas, Haussmannian apartments with pristine moldings, and the Kretz family gathered for a signature deal<\/strong>. But the numbers speak just as loudly. In <strong>2025<\/strong>, Kretz Real Estate posted an <strong>80% revenue growth<\/strong> and more than <strong>$550 million in property sales<\/strong>. The company completes <strong>around 250 sales annually<\/strong>, with <strong>40% of revenue now generated internationally<\/strong>, highlighting its global reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-a56caed5ca8d3fbd01666a92715db037\">Belgium and Mauritius: Two Strategic First Markets<\/h2>\n\n\n\n<p>Two franchise agreements are already in place. \u201cWe\u2019re accelerating, but <strong>in a controlled, deliberate way<\/strong>,\u201d says Bruneau. \u201cWe want to grow quickly, but carefully.\u201d<\/p>\n\n\n\n<p>This new phase is built on <strong>three pillars<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opening physical agencies outside France<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Expanding internationally through franchising<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Strengthening the existing network in France and Spain<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate.jpg\" alt=\"alexandre bruneau ceo kretz real estate\" class=\"wp-image-1597523\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate.jpg 1080w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-150x150.jpg 150w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-768x768.jpg 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-300x300.jpg 300w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-450x450.jpg 450w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-600x600.jpg 600w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-360x360.jpg 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-480x480.jpg 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-640x640.jpg 640w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/alexandre-bruneau-ceo-kretz-real-estate-960x960.jpg 960w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\"><em>Alexandre Bruneau, CEO of Kretz Real Estate<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Belgium: First European Franchise<\/h3>\n\n\n\n<p>The first franchise will open in Brussels<strong> at Place Brugmann<\/strong>, led by <strong>Julie Carlier<\/strong>, an experienced professional previously affiliated with <strong>Carlton Properties<\/strong>.<\/p>\n\n\n\n<p>The goals are clear: <strong>three offices within five years<\/strong>, <strong>25 agents<\/strong>, and <strong>250 cumulative transactions<\/strong> over that period, targeting properties from around <strong>$660,000<\/strong>. Belgium shows strong potential, especially in <strong>Flanders<\/strong>, a <strong>dynamic luxury real estate region<\/strong>, where sales have grown <strong>37% since 2012<\/strong>, according to the group\u2019s analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mauritius: A Premium International Destination<\/h3>\n\n\n\n<p>The second franchise will launch in <strong>Mauritius<\/strong>, a <strong>key international luxury market<\/strong>. Its launch is led by <strong>local investor Emmanuel Beguier<\/strong> and managed by <strong>Julia H\u00fclshoff-Medar<\/strong>, a high-end real estate specialist.<\/p>\n\n\n\n<p>The agency will open a <strong>villa in Pereyb\u00e8re<\/strong>, following the <strong>experiential concept of the Paris flagship<\/strong>. Foreign investment in Mauritian real estate reaches <strong>hundreds of millions of dollars annually<\/strong>, especially in active areas like <strong>Grand Baie, Tamarin, and Rivi\u00e8re Noire<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-67cea8be9154707a1e9c3798090cf47f\">Redefining the Client Experience Through Unique Offices&nbsp;<\/h2>\n\n\n\n<p>Opening physical locations marks a <strong>strategic shift<\/strong>. The 2,475-square-foot Paris flagship, developed with <strong>Label Experience<\/strong> and <strong>Silvera<\/strong>, embodies this new phase.<\/p>\n\n\n\n<p>Each <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/what-is-a-franchise\/\">franchise<\/a> will follow the same <strong>experiential concept<\/strong>: not a traditional office, but a <strong>space that reflects the brand\u2019s identity<\/strong>, including <strong>signature elements such as a swing, a gong, and the family\u2019s personal touch<\/strong>.<\/p>\n\n\n\n<p>\u201c<strong>Our digital presence is our strongest showcase<\/strong>; we\u2019re everywhere on smartphones,\u201d says Bruneau. \u201cBut eventually, clients want to <strong>experience the brand in person<\/strong>.\u201d<\/p>\n\n\n\n<p>Additional locations are under consideration in<strong> French cities like <\/strong>Lyon and Marseille, as well as <strong>luxury tourist cities like Cannes<\/strong>. The goal is to open <strong>a few strategic offices in high-potential locations<\/strong>, not a broad territorial rollout. Today, the network counts <strong>around 130 agents in France<\/strong>, with plans to add <strong>approximately 50 more selectively<\/strong>.<\/p>\n\n\n\n<p>\u201cCompanies like <strong>Barnes<\/strong> or <strong>Sotheby\u2019s<\/strong> have <strong>eight to ten times more agents than us<\/strong>. We still have room to grow, but we <strong>prioritize quality over quantity<\/strong>,\u201d Bruneau explains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-9021dea96860479483cf0945e39a394f\">A Franchise Model Built on Partnership<\/h2>\n\n\n\n<p>The launch of a franchise goes beyond licensing a brand. Kretz Real Estate provides a <strong>complete support ecosystem<\/strong>, including guidance on <a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/how-to-create-a-business-plan\/\">how to create a business plan<\/a><strong>, commercial structuring, marketing and communications strategy, legal and operational support, and access to proprietary digital tools<\/strong>.<\/p>\n\n\n\n<p>Franchisees also get to join the <strong>Kretz Academy<\/strong>, a <strong>training program for agents<\/strong>, with <strong>intensive support during the first months of operations.<\/strong><\/p>\n\n\n\n<p>Marketing is <strong>not just a department\u2014it\u2019s a culture<\/strong>. Every agent and franchisee has <strong>their own social media accounts<\/strong>, supported by an <strong>in-house production team<\/strong> that assists with <strong>content creation<\/strong>, including filming, editing, platform-specific formats, and scripting.<\/p>\n\n\n\n<p>\u201cEvery franchise is <strong>designed as an authentic extension of our brand<\/strong>,\u201d says Bruneau. With <strong>over 2 million followers<\/strong> and <strong>international exposure through the Netflix series<\/strong>, the brand\u2019s reach is global.<\/p>\n\n\n\n<p>\u201cSocial media works because it\u2019s <strong>personal and authentic<\/strong>. Agents need to be <strong>recognized, credible, and visible<\/strong>. Creating successful content is a skill: we train our agents to <strong>develop strong personal brands<\/strong>, which become assets they carry throughout their careers,\u201d he adds.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 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class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">More from L&#8217;Express Franchise <\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<p><a href=\"https:\/\/lexpress-franchise.com\/en-us\/articles\/how-to-start-a-real-estate-business\/\">How to Start a Real Estate Business: Models, Costs, and Opportunities Explained<\/a><\/p>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-bc0a84b9763152e799f5ddc6bcdab2cc\">Netflix, New York, and the North American Market<\/h2>\n\n\n\n<p><em>The Parisian Agency<\/em> has <strong>reshaped opportunities globally<\/strong>.<\/p>\n\n\n\n<p>\u201cIn the <strong>U.S., people know us thanks to Netflix<\/strong>,\u201d says Bruneau. &#8220;This international exposure acts as a <strong>natural accelerator<\/strong>: many Americans have purchased properties in Paris after seeing the Kretz family on screen.&#8221;<\/p>\n\n\n\n<p>\u201cIn Paris\u2019s <strong>7th arrondissement<\/strong>, where our flagship is located, <strong>50% of transactions involve Americans<\/strong>, many introduced to us through the series. It\u2019s a clear example of the <strong>American dream in action<\/strong>, with clients connecting with our brand and investing in Parisian luxury real estate.\u201d<\/p>\n\n\n\n<p>Currently, Kretz Real Estate counts <strong>four agents in New York<\/strong> and is <strong>actively monitoring the North American market<\/strong>, with clear potential for expansion in the <strong>U.S. and Canada<\/strong>. The brand is also active in <strong>Saint-Barth\u00e9lemy<\/strong>, a <strong>strategic luxury destination<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-a1af673c81f4921db36f720ad8eff2f4\">European Offices vs. International Franchises<\/h2>\n\n\n\n<p>In <strong>France and Spain<\/strong>, operations are <strong>company-owned under an independent agent model<\/strong>. Agents bring <strong>their own listings, buyers, and networks<\/strong>, while the brand provides a <strong>steady flow of opportunities through its digital and media visibility<\/strong>.<\/p>\n\n\n\n<p><strong>Louis Kretz<\/strong>, (one of the brothers), has <strong>developed the Spanish market<\/strong>, training around <strong>15 agents across Madrid, Barcelona, and the Balearic Islands<\/strong>.<\/p>\n\n\n\n<p>Outside Spain, however, the model shifts: <strong>physical agencies are operated under franchise agreements<\/strong>, allowing local entrepreneurs to <strong>invest, build a team, and represent the brand in new markets<\/strong>.<\/p>\n\n\n\n<p>\u201cWe are looking for <strong>entrepreneurs who can invest, build a team, open an office, and represent the brand locally<\/strong>,\u201d says Bruneau. <strong>Embodiment of the brand is key<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4ea94ab2ca7b4e6e9a02a89bc0b9c4bc\">Who Can Join the Kretz Network?<\/h2>\n\n\n\n<p>The company is seeking <strong>experienced entrepreneurs with a strong background in real estate<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Independent agents (France &amp; Spain)<\/strong>: autonomy, ability to secure listings, strong interpersonal skills<br><\/li>\n\n\n\n<li><strong>International franchisees<\/strong>: capacity to invest, build a team, and develop a market globally<br><\/li>\n<\/ul>\n\n\n\n<p>\u201cWe are not just looking for agents. We are looking for <strong>entrepreneurs ready to carry the brand<\/strong>,\u201d Bruneau emphasizes. The family business has now entered <strong>a new phase of global growth<\/strong>.<br><br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewers first met them on screen in Netflix\u2019s hit series The Parisian Agency, following the French family as they sell exceptional properties. Behind the scenes, Kretz Real Estate has built a trajectory that goes far beyond being just a \u201cluxury star agency.\u201d Just weeks after opening its flagship office in Paris\u2019s 7th arrondissement, the company [&hellip;]<\/p>\n","protected":false},"author":654,"featured_media":1597512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Kretz Real Estate Expands Luxury Franchise Globally","_seopress_titles_desc":"Kretz Real Estate, featured on Netflix\u2019s The Parisian Agency, is launching its luxury real estate franchise internationally, starting in Belgium and Mauritius.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1580667,1545800,1560093,1552004,1586700,1551078","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3601,3607,3473,3592,3594,3595],"tags":[3495,3496],"type-de-post":[2066],"class_list":{"0":"post-1597507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-export-your-concept","8":"category-entrepreneurship","9":"category-entrepreneur-stories","10":"category-international","11":"category-franchise-networks","12":"category-expand-abroad","13":"tag-franchise","14":"tag-business","15":"type-de-post-articles-actualite"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1597507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/users\/654"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/comments?post=1597507"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1597507\/revisions"}],"predecessor-version":[{"id":1597997,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/posts\/1597507\/revisions\/1597997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media\/1597512"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/media?parent=1597507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/categories?post=1597507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/tags?post=1597507"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/en-us\/wp-json\/wp\/v2\/type-de-post?post=1597507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}